MCC toasts strong relationship with Marston’s Beer
Marylebone Cricket Club (MCC), the owners of Lord's Cricket Ground has announced a five-year sponsorship extension with Marston’s Beer Company.
This new agreement affirms the strong partnership...
Connexi unveils new partnership with The Athlete Media Group
Sports technology platforms Connexi has agreed a new strategic partnership with The Athlete Media Group.
The partnership is aiming to increase the connection between the global sports...
Oddschecker: Star power sees increased engagement in Women’s US Open
With the tournament kicking off this week, the 2019 US Open has enjoyed increased engagement amongst sports bettors, according to Oddschecker.
The firm revealed that...
Leicester Tigers to benefit from elevated data with Catapult
UK rugby club Leicester Tigers has united with Catapult to track and improve team performance.
Winners of a record 10 English Premiership titles, Leicester will...
Wasps Ladies dials up new partnership with Vodafone UK
Wasps Ladies has unveiled a new partnership with Vodafone UK, as the club seeks to further connect with its wider fan base.
Vodafone will become the...
RCD Mallorca confirms Betfred as official main sponsor
RCD Mallorca has confirmed bookmaker Betfred as the club's new official main sponsor for the next two seasons.
As part of the deal, the Betfred brand will...
SPFL and Ladbrokes go separate ways after five year sponsorship
The Scottish Professional Football League (SPFL) is now looking for a replacement title sponsor for next seasons campaign after Ladbrokes opted against renewing its...
ITV and La Liga confirms continuation of broadcasting partnership
At the last minute, ITV has struck a deal to broadcast the opening of the Spanish football league season, which gets back underway this...
Betfred strengthens support for rugby with Women’s Super League
Betfred has extended its sponsorship of Rugby League to include the women’s game for the first time, as the first title partners of the...
The integrity issue threatening to plague boxing
Much like the PED issue which snowballed in the cycling world over the last 20-30 years, boxing is facing the same dilemma in the...