West Ham United continues long term Lyca Mobile extension

West Ham United has announced a multi-year extension of its partnership with Lyca Mobile.  As a result of the extension, the longstanding deal will now...

DAZN makes football broadcasting play with Saudi Arabia 

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DAZN has reportedly acquired the rights to the Saudi Pro League, making its anticipated splash in the UK football broadcasting market. Consequently,  every game from...

SBC to Support Game4Ukraine Charity Football Match

SBC, in partnership with SMH and the Arveladze Foundation, is proud to announce its backing for the charity football match, Game4Ukraine 2023.  This momentous event...

Arsenal and Emirates strike long term partnership extension 

Ahead of the new season and the upcoming Emirates Cup final, Arsenal has announced an extension of its long term partnership with Emirates.  The collaboration...

Toffees net new sleeve sponsorship 

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Everton Football Club has signed a shirt sleeve partnership agreement with community-driven online streaming platform, KICK. Founded in October 2022, KICK is aiming to evolve...

Manchester United deepens partnership with adidas 

As the Premier League season edges closer, adidas and Manchester United have announced the extension of their collaboration.  It continues a deal that commenced at...

Jonas Linné: FA has missed key chance to close the gap...

Improved data and coverage could be crucial in fostering equality and the growth of women's football, according to Jonas Linné, CEO of Forza Football.  Speaking...

BHA confirms members of Judicial Panel

The British Horseracing Authority (BHA) has confirmed the members of its ‘Judicial Panel’ to keep oversight of disciplinary affairs, appeals, and licensing disputes.  The panel has been...

Lionesses frustrated over FA stance on bonuses 

England’s Lionesses have publicly expressed their frustration over the failed attempts to reach a bonus agreement with the FA) ahead of the  World Cup.  Kicking...

Leeds United confirms takeover by 49ers Enterprises

Championship side Leeds United has announced that it is now under the ownership of sports properties investor 49ers Enterprises. More details on the deal revealed...