Racetracks issued warning on extreme heat by BHA

UK racecourses have been warned to practice caution by the British Horseracing Authority (BHA), as the country goes through a record heatwave.  Stakeholders across venues,...

Premier League to hold talks on betting sponsorship future

The clubs of the Premier League have reportedly scheduled a meeting to determine the top-flight’s future relationship with betting companies. Set for next week, the...

York Racecourse boosts prize funds in Sky Bet sponsorship renewal

Sky Bet has been confirmed as a partner of York Racecourse until 2028, under the terms of an extended and enhanced contract arrangement.  A key...

Socios.com moves to Rugby Union in three Premiership partnerships

Socios.com has formed partnerships with Rugby Union teams Leicester Tigers, Harlequins and Saracens. The three clubs will launch fan tokens on the blockchain platform, which...

Qatar Goodwood Festival signs up Coral as sponsor of 10 races

Goodwood Racecourse has named bookmaker Coral the official fixed-odds betting partner of the Qatar Goodwood Festival for the next three years. The commercial relationship sees...

ECB makes cricket ‘even more accessible’ in Sky Sports media deal

The England and Wales Cricket Board (ECB) has extended its media rights deal with Sky Sports through to 2028 to produce more of the...

Liverpool secures 17-years of Standard Chartered Bank partnership

Liverpool FC (LFC) has extended its collaboration with Standard Chartered Bank for a further four years, remaining as partners until the end of the...

UK racing promotes ‘many different voices’ in diversity campaign

A nationwide diversity and inclusivity campaign has been introduced by UK racing which spread to all ranks of the heritage sport. Named #AllintheRace, the initiative...

Man City and OKX launch player street art in enhanced kit...

Manchester City FC has formed a deal with cryptocurrency exchange platform OKX which will become the team’s official training kit partner for the upcoming...

Sky Sports News partners William Hill to boost sport-focused strategies

Sky Sports News has partnered with William Hill, as the latter will sponsor Sky’s sports news broadcasts for the next football season. A LinkedIn post...