Man United ‘digitally transforms’ fan engagement with DXC Technology
Manchester United FC has partnered with IT services company, DXC Technology, as the pair work to enhance the Premier League club’s digital offering to...
Man City partners with 8XBet in midst of betting sponsorship debate
Manchester City FC has formed a partnership with 8XBet that will see the brand become the official betting partner of the club in Asia.
The...
‘Historic moment for football’ as safe standing areas are given the...
The UK Government has stated that Premier League and Championship clubs wanting to introduce licensed ‘safe standing’ areas at stadiums will be allowed to...
QPR places CopyBet on back of shirts ahead of 2022/23 season
Queens Park Rangers football club (QPR) has announced a partnership with sportsbook platform CopyBet, starting from the 2022/23 season.
The collaboration sees CopyBet become the...
Ayr Gold Cup enters second lap of Virgin Bet partnership
The Ayr Gold Cup has extended relations with Virgin Bet, retaining naming rights of the three-day Virgin Bet Ayr Gold Cup Festival which runs...
F1 reinforces TMG as ‘ultimate motorsport memorabilia destination’
Formula One has extended its licensing agreement with sports licensing, retail and memorabilia business, The Memento Group (TMG), until the end of the 2025...
Spurs partners South Korean-based TUMI for pre-season tour
Tottenham Hotspur has revealed suitcases and bags company TUMI as an official partner of the club’s pre-season tour to South Korea this July.
The company...
Premier League reportedly to phase out front-of-shirt betting sponsors
With government judgement on UK gambling regulation apparently due soon, the Premier League has reportedly offered a compromise to Ministers.
Sky News sources claim that...
Huddersfield Town forms three-year renewal of SportsBroker deal
Huddersfield Town has announced an extension of its partnership with SportsBroker, with the agreement set to continue until the end of the 2024/25 season.
Under...
Stats Perform: Helping sports content creators to ‘up their game’ with...
Changing consumer demands have placed a heavier burden on sports stakeholders to engage fans with a data-driven strategy - something Stats Perform aims to...