NASCAR strengthens longstanding partnership with Mars
NASCAR has announced a multi year extension to its longstanding partnership with Mars.
Since the partnership’s formation almost 30 years ago, Mars has steadily increased...
Philadelphia Eagles strikes new partnership with Unibet
The Philadelphia Eagles has unveiled its first ever casino partnership in a multi-year deal with online operator, Unibet.
The sponsorship deal grants the Kindred Group...
NCAA votes to allow student athletes to benefit from image rights
The National Collegiate Athletic Association’s (NCAA) has confirmed that it is set to allow student athletes to profit from naming and image rights.
The unanimous...
Yahoo Sports strikes ‘historic partnership’ with MGM Resorts
Yahoo Sports has been unveiled as an official digital media sports partner of MGM Resorts, as part of a new collaboration that will see...
Philip Canavan: Brands will have to learn on the job...
Director and Founder of SEM Global, Philip Canavan has emphasised that betting and gaming partners attempting to expand into the US market, will need...
RMG extends Meydan Group partnership
Racecourse Media Group (RMG) has extended its contract with the Meydan Group to provide production and distribution of the next two full horseracing seasons...
The PGA Tour eyes increased engagement with in-play betting
With a stated strategy of elevating engagement and expanding the sport’s audience, the US PGA Tour has revealed it could be on the cusp...
Pittsburgh Steelers unveils FanDuel as official partner
The Pittsburgh Steelers has unveiled FanDuel as the NFL side’s Official Daily Fantasy Partner.
Marking the Steelers debut deal with FanDuel, the fully integrated marketing...
NHL expands engagement with Spanish-facing website
The NHL is aiming to elevate engagement amongst Spanish fans, with the launch of an official Spanish-facing website that will host original content.
The site further elevates the...
How a tweet disrupted the NBA’s Chinese expansion
Back in 2017, the NBA had grown to become the most-followed league online in China. Thanks to an early move onto the giant Asian...