NBA 2K League announces new partnership with Champion ahead of the...

NBA 2K League has confirmed that it will be teaming up with fashion brand Champion, who will become the league’s official outfitter ahead of...

Premier league takes its search for Scudamore successor to the US

The English Premier League has cast its net further afield to the United States in a bid to find its next chief executive, after...

NFL sponsorship spending continues to rise

Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...

The NFL’s rapid UK progression

On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...

NHL elevates fan experience with NextVR partnership

The National Hockey League (NHL) has partnered with NextVR to enhance its fan viewing experience, with virtual reality. In association with Disney Streaming Services,...

SG Digital’s Benjie Cherniak sizes up Sunday’s Big Game

The opening month of 2019 is coming to an end, and as January migrates to February, Americans eagerly await the biggest sporting spectacle of...

ESPN enhances NCAA baseball coverage

More than 800 NCAA baseball games are set to be broadcast in on ESPN networks as part of the network’s expansive coverage for the...

Visa strengthens partnership with the NFL

Visa has extended its partnership with the National Football League (NFL) remaining as the league's Official Payment Services Technology Partner through to the 2025...

AGA: Sports betting legalisation will help promote integrity

American Gaming Association’s senior vice president of public affairs, Sara Slane, has responded to comments made by NCAA President Mark Emmert, stating that legislation...

FloSports strengthens football coverage with concacaf sponsorship deal

The Confederation of North, Central America and Caribbean Association Football (Concacaf) has teamed up with FloSports as part of a four year agreement. The...