Detroit Lions expand Fanatics deal with new retail experience
The Detroit Lions and Fanatics has formed an expansion of its existing e-commerce partnership as the company becomes the team's end-to-end omnichannel retail partner.
The...
ESPN+ ‘keeps up with EFL demand’ in US media rights deal
ESPN+ has extended its partnership in the US for exclusive media rights to the English Football League (EFL), as well as the Carabao Cup,...
Raiders confirm first Mexico-based partner with Viva Aerobus
Las Vegas Raiders and Viva Aerobus have formed a collaboration making the airline the NFL team's first Mexico-based partner.
The deal, announced at Allegiant Stadium,...
Bengals home renamed Paycor Stadium but ‘Paul Brown legacy lives on’
The home of the Cincinnati Bengals has been renamed to Paycor Stadium as part of an extended partnership with the human capital management management...
EngageRM: Learning from new markets to break down US sports barriers
Targeting expansion in the US, and in particular in the NBA, Australia-based sports technology provider EngageRM recently signed a partnership with the Milwaukee Bucks.
To...
NFL gives BetMGM rights in Canada as sportsbook partner
The NFL has formed an extension of its partnership with sports betting and iGaming operator, BetMGM, which becomes the league’s official sportsbook partner in...
Jamaica Football Federation swaps Umbro for Adidas as kit supplier
The Jamaica Football Federation (JFF) has unveiled Adidas as its new main sponsor and official kit supplier, starting from January 2023.
Replacing Umbro, the partnership...
Minnesota Wild ‘breaks down barriers’ under TRIA jersey sponsorship
Minnesota Wild has announced a partnership with with HealthPartners, TRIA Orthopedics and Regions Hospital that includes a team jersey sponsorship
The TRIA logo is set...
PHF provides greater access and visibility with SportsBubble
The Premier Hockey Federation (PHF) has formed a partnership with SportsBubble to give fans a ‘universal source’ for live event viewing information.
The internet-based technology...
Memphis Grizzlies to leverage digital footprint with Caesars Sportsbook
The Memphis Grizzlies and Caesars Sportsbook have announced a multi-year marketing partnership that names the casino company an official sports betting partner of the...