UFC and Draftkings reveal plans for NFT-based games
DraftKings has underlined its intent to launch a new iteration of its ‘Reignmakers’ gamified digital collectibles franchise focused on UFC.
Partnering with the sporting organisation, ...
Spark Sport streams US Open Tennis Championship in three-year deal
Spark Sport has secured the exclusive live television and digital rights in New Zealand to the US Open Tennis Championship, through to the end...
SIS to distribute real-time data for Canadian basketball
The Canadian Elite Basketball League (CEBL) and Sports Info Solutions (SIS) have announced a partnership naming the latter as an official data provider of...
MLS partners Caterpillar to build ‘more modern football community’
Caterpillar has announced a multi-year sponsorship with Major League Soccer (MLS) as the construction machinery brand grows in both the US and Canada.
With the...
Airasia initiates fan activations following return to UFC
The UFC and airasia Super App have announced a partnership that will see the travel and lifestyle platform in Asia Pacific become an official...
Rakuten holds its place on Golden State Warriors kit
The Golden State Warriors and Rakuten Group have renewed their multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the NBA team.
Rakuten’s...
Bundesliga extends Sky Mexico partnership following ‘rapid growth’
The Bundesliga has extended its partnership with Sky with a four season deal in Mexico and Central America covering both the Bundesliga and Bundesliga...
Betcris expands exposure in Panamanian Baseball stadiums
The Panamanian Baseball Federation (PBF) has signed an agreement with Betcris which becomes the exclusive sponsor in the sports betting category of the 2022...
MLC ‘rapidly accelerates progress’ in $44 million financial injection
Major League Cricket (MLC) has completed a $44 million Series A and A1 Fundraising Round in an expansion of the sport across the US.
With...
Sportradar ‘profitable growth story’ as Q1 2021 earnings hit €167.9m
Sportradar has detailed continued progress in its corporate strategy as a public enterprise, as its revenues in the first quarter are bolstered by North...