Wasabi Technologies links with Boston Red Sox via FSG deal
Cloud storage company Wasabi Technologies has signed a partnership deal with Fenway Sports Group, the holding company of Premier League club Liverpool FC and...
Caesars Sportsbook adds New York Mets to sponsorship portfolio
Caesars Sportsbook has continued its flurry of sponsorships after becoming the official sports betting partner of the New York Mets.
Through the multi-year agreement, Caesars...
Clutch gains ‘camera visible’ branding spots throughout the NHL
The National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online pre-owned car retailer of the sport in...
USL impacts local communities in Hisense USA partnership
The United Soccer League (USL) has formed a multi-year partnership with Hisense USA, a television and appliance provider, making the company the official television...
Necaxa take on Genius Sports in ‘transformative’ data tracking partnership
Genius Sports has announced a data tracking and video augmentation partnership with Liga MX club Necaxa.
The data, technology and broadcast company’s tracking technology will...
BIG3 introduces ‘future of sports ownership’ for basketball fans
The BIG3 has revealed that it is introducing a decentralised team ownership which gives fans the opportunity to purchase a stake of the 12...
Las Vegas to host F1’s new ‘eagerly anticipated’ night race
Las Vegas is set to host Formula One’s new night event from 2023, named The Las Vegas Grand Prix, which will be one of...
Miami Marlins ‘exceeds expectations’ in PNC Bank sponsorship renewal
Miami Marlins has announced PNC Bank as the Major League Baseball (MLB) team’s newest pillar partner in a multi-year sponsorship extension.
The expansion sees the...
Cleveland Cavaliers continues to carry Cliffs branding on team kit
Cleveland Cavaliers of the National Basketball Association (NBA) and Cleveland-Cliffs have expanded their existing multi-year marketing agreement which places the Cliffs logo on the...
MLS partners Sorare in ‘new era of sports fandom’ NFT collection
Major League Soccer (MLS) has formed a partnership with Sorare to launch the league’s official NFT Fantasy game, offering NFTs for all of its...