Chicago Bulls latest sports team to partner with Socios
National Basketball Association (NBA) franchise the Chicago Bulls has become the latest sports team to leverage Socios.com to enhance its fan engagement activities.
Part of...
Jordan Spieth becomes first golfer to partner with FanDuel
FanDuel has bolstered its marketing in the sport of golf, signing its debut partnership with an individual golfer, three-time major winner Jordan Spieth.
Under the...
Baltimore Ravens forges betting partnership with DraftKings
The Baltimore Ravens has entered into an agreement with US betting and gaming company DraftKings, naming the operator its official daily fantasy sports partner...
Sportradar to launch IPO and complete NASDAQ registration
Sports data technology company Sportradar has confirmed its intention to launch an Initial Public Offering (IPO) of its ordinary shares and complete a listing...
NHL to allow jersey sponsorships for 2021/22 season
The National Hockey League (NHL) is set to give its 32 teams approval to enter into jersey sponsorship deals, following agreement by its board...
Genius Sports acquires Spirable to boost video marketing capabilities
Sports data technology firm Genius Sports has entered into an agreement to acquire creative performance platform Spirable, with a focus on strengthening its video...
AGA signs Washington Football Team to ‘Have a Game Plan’ campaign
The Washington Football Team has joined the American Gaming Association’s (AGA) ‘Have a Game Plan’ public service campaign.
As a result of the signup, the...
WTA ‘provides building blocks for growing fan base’ with FanDuel linkup
The Women’s Tennis Association (WTA) has named FanDuel its authorized gaming partner in North, South and Central America, marking the debut of women’s tennis...
Prominent US horse trainer pleads guilty to doping runners
Jorge Navarro, one of the most prominent trainers in the US horse racing space, yesterday pleaded guilty to involvement in a global doping scheme.
Addressing...
Tokyo Olympics generates ‘record breaking’ interest on BBC
The 2020 Tokyo Olympic Games proved to be a huge success for sports broadcasters, as the BBC reported ‘record breaking’ viewing figures for the...