MLB expands multimedia capabilities with Audacy
Major League Baseball (MLB) has formed a partnership with Audacy, designating the multiplatform audio company the league’s official digital audio and podcast partner.
As part...
Sports Illustrated teams with 888 for sportsbook launch
The Authentic Brands Group (ABG), owner of the Sports Illustrated brand, has formed an exclusive partnership with online betting and gaming company 888.
Leveraging its...
Sportradar launches new product to drive rights-holders revenue
Sportradar has announced the launch of emBET, an industry-first product that integrates live betting content into over-the-top (OTT) streaming in real-time, and elevating engagement...
MLB pens ‘first-of-its-kind’ FTX crypto collaboration
Major League Baseball (MLB) has selected FTX as the official cryptocurrency exchange brand of the league as part of a long-term partnership, marking the...
Unibet enters motorsport with NASCAR Stewart-Haas Racing tie-up
Kindred Group-owned Unibet has formed a partnership with championship-winning NASCAR team Stewart-Haas Racing and driver Kevin Harvick, representing the betting brand’s first US motorsports...
Chicago Bears partners with Rush Street Interactive and Rivers Casino
The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines.
Marking the Bears’...
MLS unveils plans for new competition to develop ‘business side’ of...
Major League Soccer (MLS) has revealed plans to launch a new, lower-division league in 2022.
Made up of 20 MLS clubs, along with the potential...
Ralph Lauren enters esports sponsorship with G2
Luxury clothing brand Ralph Lauren has been named as the exclusive fashion outfitter of G2 Esports.
As part of the partnership, Ralph Lauren and G2...
NFL star Kamara named first NASCAR Engagement Advisor
National Football League (NFL) star Alvin Kamara has been appointed as NASCAR’s first Growth and Engagement Advisor.
In his new role, the New Orleans Saints...
US Open becomes first Grand Slam set for full capacity
The upcoming US Open tennis Grand Slam will operate at 100% capacity - or full attendance - this year.
As confirmed by the United States...