Kennedy becomes new face of AFL scoreboard in timekeeping partnership

The Australian Football League (AFL) has announced Kennedy as the official timekeeper of the league ahead of the 2022 Toyota AFL Premiership Season. The collaboration...

Melbourne Storm diversifies partnerships with Cointree

National Rugby League (NRL) team Melbourne Storm has announced a new three-year partnership with cryptocurrency exchange platform, Cointree. The collaboration, said to be of a...

Tennis Australia extends ‘compelling’ ESPN coverage

Tennis Australia and ESPN International have expanded their broadcast partnership of the Australian Open across Latin America, Brazil and the Caribbean.  For a further 10...

Australian Open limits numbers following rise in COVID hospitalisations

The Victorian State Government has announced that the COVIDSafe Event Plan for the 2022 Australian Open is to be amended to ensure the health...

Australian Open enters the metaverse for elevated digital fan engagement

The Australian Open (AO) has entered into the metaverse by linking AO Art Ball Non Fungible Tokens (NFTs) to live match data, in a...

Kia Arena unveiled following long-standing Australian Open partnership

Kia has gained the naming rights of a new 5,000 seat show court at Melbourne Park ahead of the Australian Open 2022. The new Kia...

Netball Australia runs three-year New Balance partnership

Netball Australia has added a three-year partnership with sports wear brand New Balance to its sponsorship portfolio. The collaboration will see the Origin Australian Diamonds...

Sydney Parks’ Stadium Australia ‘renamed and enhanced’ under Accor bid

Stadium Australia at The Sydney Olympic Park is to be renamed Accor Stadium after the hotel operator won a bid to acquire its naming...

Wellington Phoenix joins A-League as Sky NZ boosts broadcast rights

The Wellington Phoenix has confirmed that the Australian Professional Leagues (APL) have named Sky New Zealand as the official broadcaster for the A-League Men’s and...

BT Sport renews UK rights for The Ashes

BT Sport has extended its broadcasting arrangements with the Australian men’s and women’s cricket teams until 2025, including the prominent The Ashes tournament. The four-year...