Yahoo Sports partners with New York Mets for deeper mobile engagement

The New York Mets are seeking to deepen mobile social engagement, unveiling Queens Baseball Club, a new and unprecedented membership platform for Mets’ fans...

Manchester United strengthens commercial footprint with Marriott

Manchester United has continued to showcase its commercial power announcing a new multi-year marketing partnership with Marriott International. As part of the agreement, the...

Formula 1 unites with Netflix to provide intimate access to fans

Formula 1 has united with Netflix to unveil details for the much anticipated docuseries, Formula 1: Drive to Survive, which will launch on the...

SFA could look to overseas officials in disciplinary restructuring

According to BBC Scotland, the SFA is contemplating the restructuring of its disciplinary procedures, with officials from other countries potentially being introduced to the...

“Flawed and hurtful” Caster Semenya hits back at IAAF as case...

Two-time Olympic 800m champion Caster Semenya and her team of lawyers have hit back at rules proposed by the International Association of Athletic Federations...

UEFA rejects FIFA plans for global Nations League

The Professional Football Strategy Council (PFSC) remained adamant that plans for a revamped Club World Cup and a new global Nations League were unacceptable. At...

Ascot signs exclusive international media rights deal with SIS and ATR

Ascot Racecourse has announced two new media right deals with SIS and At the Races (ATR) respectively, which will allow its racing coverage to...

EFL extends partnership with Thai Airways

The English Football League (EFL) has strengthened its relationship with Thai Airways, allowing the firm to benefit from a digital and in stadia presence...

NBA Digital embarks upon social growth with Facebook Watch

NBA Digital, jointly-managed by the NBA and Turner Sports, has confirmed its social expansion with the NBA, WNBA, NBA G League and NBA 2K...

Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships

Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...