Musselburgh lands temporary licence extension

The British Horseracing Authority (BHA) has confirmed an extension to Musselburgh’s temporary licence, which is due to last until the end of the year. The...

Fitzdares partnership boosts landmark Peterborough Chase

Strengthening its commitment to UK racing, private bookmaker Fitzdares is due to sponsor the upcoming Peterborough Chase in December. As part of the sponsorship, Fitzdares has confirmed that it will...

WADA: Russia set for worldwide ban following doping discrepancies

Russia could be set to face a worldwide sporting ban after the World Anti-Doping Agency (WADA) granted the country three weeks to explain "discrepancies". The...

EFL unites with Sporf for Carabao Cup campaign

Ahead of this week’s round three Carabao Cup ties, the EFL has united with Sporf to boost the tournament’s fan engagement and celebrate its...

NHL toasts new sponsorship

The Boston Beer Company's Truly Hard Seltzer has been confirmed as an official partner of the National Hockey League (NHL). The five-year agreement partnership commences at...

Trent’s Volta and the growth of sponsored celebrations

When Liverpool’s Trent Alexander-Arnold arrowed home an expertly placed free-kick on Sunday, eagle-eyed fans noticed the full-back produced a unique hand gesture in celebration.   Helping...

Indian cricket finds new home for next season

The home fixtures of the Indian cricket team will be broadcast on multi-territory OTT platform, YuppTV. It follows the acquisition of the digital streaming rights for...

Roma completes African first with Nigeria Football Federation

Serie A outfit AS Roma has unveiled the Nigeria Football Federation (NFF) as its first African partner. Under the initial deal, which is set to...

USL franchises set for development following Soccerex partnership

Soccerex has announced a new partnership with the United Soccer League (USL), the North American governing body which oversees the USL Championship, USL League...

Innovation at the heart of new Arsenal partnership

Arsenal FC has unveiled Global Kapital Group as the official forex trading partner of the Gunners. Following its formation nine years ago, the group has...