Binance becomes main global sponsor of Argentina national teams
The Argentine Football Association (AFA) has extended its relationship with Binance with a five-year deal that names the company as the main global sponsor...
Socios.com forms 26 MLS deals as official league partner
Major League Soccer (MLS) has created a multi-year partnership with Socios.com as the fan engagement and rewards company becomes an official partner of the...
O’Loughlin brings ‘regulatory expertise’ as new IHRB CEO
Darragh O’Loughlin has been appointed as the new Chief Executive Officer of the Irish Horseracing Regulatory Board (IHRB), which comes into effect from 29...
Crystal Palace scores new sleeve sponsor in Mukuru
Crystal Palace has named financial services platform and money transfer provider, Mukuru, as the Premier League team’s official sleeve sponsor for the 2022/23 season.
Africa-based...
NBL Canada ‘moves into the sports betting realm’ with IMG Arena...
IMG Arena has formed an agreement to become the official data supplier for sports betting for the National Basketball League of Canada (NBL Canada).
As...
SofaScore secures ambassador Luka Modrić ahead of 2022 World Cup
Luka Modrić has become an ambassador of Croatia-based sports data company, SofaScore, which will see the La Liga player cooperate with the firm ahead...
UEFA Nations League and European qualifiers to be shown on Channel...
Channel 4 has secured broadcast rights for England’s matches in the UEFA Nations League, European Qualifiers to UEFA EURO 2024 as well as international...
CJ ENM provides ‘unprecedented exposure’ to UFC in South Korea
The Ultimate Fighting Championship (UFC) has formed a multi-year media rights partnership with CJ ENM, which becomes the new home for the sport in...
AC Milan vs Fiorentina became first ever match aired in the...
AC Milan’s 1-0 win over Fiorentina in Serie A at the weekend was the first football match ever broadcast on the metaverse.
The stream, exclusively...
Algorand gains World Cup exposure via FIFA partnership
FIFA and Algorand have formed a sponsorship and technical partnership, making the blockchain technology company the official blockchain platform of the global football governing...