FPSM appoints C-level team to guide tech-based sports media vision

FairPlay Sports Media (FPSM) has decided on the executive leadership team that will guide the company under its new corporate identity unveiled earlier this...

UKA unveils private venture to alleviate financial woes

UK Athletics (UKA), The Great Run Company (GRC) and London Marathon Events (LME) have announced the creation of a new joint venture, Athletic Ventures.Athletic...

ZoneIn: From bridging gaps to partnering with champions

On the surface, success in sports comes from hard work, talent, dedication and consistent practice. However, as the industry continues to grow and more...

Betsson partners with Tornio FC in latest Italy infotainment deal

The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...

Sportradar extends long-running media deal with CBA League

Sportradar’s partnership with the Chinese Men’s Professional Basketball League (CBA League) has been extended for its 29th consecutive season. The Swiss sportstech company will continue...

RFL ‘elevates’ women’s rugby with two new social channels

The Rugby Football League (RFL) has launched two new social channels dedicated to the Women’s game in consultation with Rugby League’s strategic partner IMG.The...

‘If you can’t walk the walk, avoid talking the talk’ –...

UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...

Ninth tier club eyes up Premier League after $4.5m bitcoin investment

Real Bedford FC has announced that Winklevoss Capital, owned by Gemini founders Cameron and Tyler Winklevoss, has made a $4.5m bitcoin investment into the...

Sheffield Utd face 2024/25 points deduction as EPL maintains strict financial...

The Premier League has docked Sheffield United two points, due to be taken away from the South Yorkshire club in the 2024/25 season. Sheffield United...

The Athletic editor Alex Kay-Jelski named Director of BBC Sport

Alex Kay-Jelski has been confirmed as the new Director of BBC Sport to replace the outgoing Barbara Slater. His tasks will include engagement with external...