Thai Airways strengthens EFL partnership

The English Football League (EFL) has announced an extension with Thai Airways International (THAI) resulting in the airline claiming all of the EFL’s five...

FC Bayern recharges with VARTA AG sponsorship

Further strengthening its sponsorship portfolio, Bayern Munich has revealed VARTA AG will become an official partner of the reigning German champions. The three year deal also includes the battery...

YETI becomes Austin FC’s first kit partner

Newly-franchised MLS side Austin FC has named YETI as its first ‘Official Jersey Partner’, which will see the outdoor brand feature prominently on Austin...

Sportradar secures new data partnership with the XFL

Strengthening its commitment to American football, sports data and content provider Sportradar has agreed to supply data, statistics and league information as part of...

INEOS sponsorship steers Mercedes F1 into the future

The Mercedes-AMG Petronas Formula One Team has announced a new five year partnership with INEOS, making the manufacture a principal partner of the F1...

NASCAR strengthens foundations with Penn National Gaming

Penn National Gaming has announced a new multi-year partnership to become an authorised gaming operator of NASCAR in the United States. The collaboration is Penn...

NBA in high spirits with Hennessy partnership

Cognac giants Hennessy has announced a multi-year sponsorship deal with the National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and USA Basketball. The agreement...

Home of Espanyol becomes Spain’s first cashless stadium

RCD Espanyol de Barcelona has confirmed a new collaboration with CaixaBank, for the RCDE stadium to become the first cashless stadium in Spain. It means...

Cricketer Nasir Jamshed jailed amid spot-fixing scandal

Former Pakistan international cricketer, Nasir Jamshed has been sentenced to 17 months in prison after being involved in spot-fixing a variety of T20 tournaments...

FanDuel strikes XFL fantasy agreement

Furthering its sponsorship portfolio, the XFL has announced FanDuel as an official fantasy sports provider for the reinvented league. The fantasy firm joins rivals DraftKings,...