bet365 continues commitment to Stoke City in £160million debt reduction
Stoke City FC’s owner, bet365 Group, has reduced the debts of the club’s holding company by £160million.
The owners have converted £40million of shareholder loans...
Developers can create UFC mobile games following Skillz deal
Ultimate Fighting Championship (UFC) has formed a multi-year partnership with mobile games platform, Skillz, to ‘bring competition’ to players worldwide.
Announced at the Game Developers...
Capgemini strengthens women’s rugby commitment in extended deal
World Rugby has expanded its partnership with Capgemini, which will now become a global partner of Women in Rugby and a worldwide partner of...
FIFA World Cup 2022 names Crypto.com as an official sponsor
FIFA has announced that Crypto.com will be an official sponsor of the FIFA World Cup Qatar 2022, being named as the exclusive cryptocurrency trading...
Foxtel provides ‘more footage than ever’ in F1 extension deal
Formula One has renewed its media rights deal with the Foxtel Group which will broadcast every practice, qualifying session and race live in Australia...
Thomas Hal Robson-Kanu – The overlooked business value of women’s football
As the UEFA Women’s Euro 2022 approaches, the competition is building greater commercial value as a sponsor for brands, with an expected viewership of...
UK and Ireland face no rival bids as Euro 2028 host...
The football associations in the UK and Ireland have stated that they are ‘confident’ they will be chosen as joint hosts of Euro 2028...
SBC Leaders: New frontiers, the metaverse and the growing influence of...
The sports betting industry has been changed significantly by the growing influence of the online product, according to Betsson AB CEO Pontus Lindwall in...
European Tour embraces new technologies in Five9 deal
The European Tour has announced that Five9, a cloud contact centre solutions provider, has become the event’s official customer contact centre software partner.
The multi-year...
Blue Jackets announce ‘historic’ home, road and third kit sponsorship
The Columbus Blue Jackets have revealed Columbus-based Safelite as the ‘first jersey sponsor in franchise history’, with the partnership commencing from the 2022-23 season.
In...