UFC reaches new audiences in Spain and Netherlands deals

The Ultimate Fighting Championship (UFC) has announced media agreements with discovery+ which will become the home of the sport in the Netherlands, along with...

AFCON embraces blockchain technology in Binance deal

The 2021 TotalEnergies Africa Cup of Nations (AFCON) has added Binance as an official sponsor of the tournaments, running from 9 January till 6...

PDC hits eight sponsorship deals from Cazoo

The Professional Darts Corporation (PDC) has announced online car retailer Cazoo as the latest sponsor of the World Darts Championship, the UK Open, Players...

Australian Open enters the metaverse for elevated digital fan engagement

The Australian Open (AO) has entered into the metaverse by linking AO Art Ball Non Fungible Tokens (NFTs) to live match data, in a...

NHLAA appoints PointsBet as official partner in Canada and US

The NHL Alumni Association (NHLAA) has signed PointsBet Canada as its sports betting partner in Canada and official partner in the US. As of yesterday,...

Verstappen reaches fans in ‘unique’ Viaplay partnership

Max Verstappen has announced a partnership with streaming platform Viaplay as the reigning Formula 1 World Drivers' Champion creates ‘exclusive’ content for viewers.  The collaboration...

Venezia FC promotes Green Project Agency to main sponsor

Venezia FC has extended its partnership with Green Project Agency as the latter becomes the club’s main sponsor for the current 2021/2022 season. Based in...

France to become third-time hosts of 2025 Rugby League World Cup

The French Rugby League Federation has announced that France has been selected as the host of the 2025 Rugby League World Cup. Full details of...

Esports’ Beastcoast organises prize giveaways in Betway collaboration

Peruvian Dota 2 Beastcoast esports team has renewed its partnership with Betway as the latter strengthens its commercial position in the international esports wagering...

AS Roma provides ‘unique’ fan experiences via REPX

AS Roma has entered into an agreement with EML Payments enabling REPX to power digital and physical payment products for fans of the Serie...