Argentine FA links with Binance as crypto engagement deepens
In a strengthening of its ties to cryptocurrency and blockchain technology, the Argentine Football Association (AFA) has announced a partnership with crypto-exchange Binance.
Under the...
BHA calls for participation in environmental activity plans
The British Horseracing Authority (BHA) has called for stakeholder participation in its online questionnaire in a bid to boost sustainability of the sport.
The form...
The Skinny Food Co establishes trio of Championship team sponsorships
Healthy nutrition brand The Skinny Food Co. has announced partnerships with Championship clubs Huddersfield Town FC, Birmingham City FC and Hull City FC.
All running...
Boodles as newest Cheltenham Gold Cup sponsor
The Cheltenham Gold Cup has announced British jewellers, Boodles, as the latest sponsor of the upcoming competition.
The brand looks to continue its support for...
Genius Sports expands multi-sport data partnership with Betway
Genius Sports has agreed an expanded official data, live streaming and fan engagement partnership with online sports betting and gaming brand, Betway.
The collaboration looks...
Sky Sports continues to serve as home of DP World tour
Sky Sports has confirmed that it will continue as the official broadcaster of the DP World Tour in the UK and Ireland until at...
PokerStars accelerates motorsports presence with Red Bull Racing
Red Bull Racing has announced a partnership with online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season.
The multi-year deal will...
Channel 4 becomes streaming home for UK Formula E fans
Formula E has announced that Channel 4 will become the exclusive free-to-air TV home of the ABB FIA Formula E World Championship in the...
Houston Dynamo finds first sports betting partnership in Fubo Gaming
Houston Dynamo FC has announced a long-term partnership with Fubo Gaming which becomes the official sports betting partner of the club.
The collaboration sees Fubo...
UFC Taps into NFTs for deeper engagement with Dapper Labs
The Ultimate Fighting Championship (UFC) has teamed up with Dapper Labs to launch its Non-Fungible Token (NFT) collectible product, UFC Strike.
Debuting initially as an...