Rugby World Cup names GMF as official tournament insurer

GMF, an insurer of public service employees, has announced a partnership that sees the company as an official sponsor and insurer of the France...

Gorillas delivers ‘fast-paced’ Paris Saint-Germain partnership

Paris Saint-Germain (PSG) has announced a multi-year partnership agreement with Gorillas which sees the ‘on-demand’ grocery delivery service become the team’s premium partner. The collaboration...

PSL swings four year extension deal with Habib Bank

The Pakistan Super League (PSL) has extended Habib Bank Limited’s (HBL) title sponsorship for a further four years. Beginning again in 2022, the bank earned...

World Athletics ‘extends and enhances’ EBU broadcasting deal

World Athletics has announced an ‘extended and enhanced’ media rights partnership with The European Broadcasting Union (EBU) for all the events in the top-tier...

World Rugby drives forward partnership with Land Rover

Land Rover has extended its agreement with World Rugby in being confirmed as the fifth worldwide partner for Rugby World Cup 2023 in France. In...

European Tour secures Fortinet as cybersecurity partner

The European Tour has announced cybersecurity solutions platform Fortinet as an official tour partner and cybersecurity partner. The collaboration sees the company provide its security...

AFA adds Bybit brand to national team’s kit

The Argentine Football Association (AFA) has announced that cryptocurrency exchange platform Bybit has become a new global sponsor of Argentina’s national team in a...

Tissot keeps Dorna Sports timekeeper partnership ticking over

Dorna Sports has announced a renewal of its contract with Tissot, which sees the Swiss watchmaker remain as the official timekeeper of the FIM...

Sportradar eyes US opportunities following strong Q3 results

Sportradar has vowed to make continued investments in the US market after reporting a ‘strong business performance’ for Q3 2021. Publishing its Q3 results for...

ATP peaks player performance and recovery in Therabody partnership

The ATP has announced a partnership which sees Therabody become the official recovery partner of the ATP Tour. The muscle massage company will look to...