McDonalds takes on three-year French Ligue 1 title sponsorship

France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football. McDonalds...

Liverpool FC makes title push with support from Google AI

As part of a multi-year collaboration with Liverpool FC, Google DeepMind has developed a full AI system that can advise coaches on corner kicks.Google...

Ben Dowding appointed Chief Betting Officer at RMG

Racecourse Media Group (RMG) has undertaken a restructuring of its business, merging two teams under the leadership of Ben Dowding as Chief Betting Officer. Dowding...

The esports report – Heroic & Thunderpick form gripping esports innovations

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition highlights the latest developments...

Sportradar confident in market leadership after hitting 2023 goals

Sportradar declared double-digit growth in revenues this week with the Swiss sportstech and data group announcing clearance of all commercial and operating objectives for...

ESPN set to broadcast CFP’s new 12-team format

ESPN has announced it will continue as the exclusive, worldwide rightsholder to college football’s premier postseason event through to the 2031/32 season. The broadcaster reached...

Volleyball championship expected to boost Philippine tourism

The International Volleyball Federation (FIVB) and Volleyball World have selected the Philippines to host the FIVB Volleyball Men’s World Championship in 2025.The Philippines secured...

Sky named primary partner of Ireland National Team

The Republic of Ireland Men’s National Team has named Sky as its new primary partner. The deal - which also sees the British broadcaster extend...

DFL and AWS leverage AI to accelerate innovation for German football

The Deutsche Fußball Liga (DFL) has named Amazon Web Services (AWS) as its official generative AI provider. As part of the league’s long-term innovation strategy,...

Morocco, Portugal and Spain unveil 2030 FIFA World Cup plans

During an event in Portugal, Morocco, Portugal and Spain have released advanced plans for hosting the FIFA World Cup 2030.The three countries announced their...