MLB and Sportradar develops new virtual baseball game

Maximising its extended partnership with Sportradar, Major League Baseball has announced a new virtual baseball in-play game offering for licensed gaming operators in the...

NBA esports announces 2K League Panera Bread partnership

NBA’s esports competition the 2K League has announced a partnership with Panera Bread ahead of the 2020 NBA 2K League Draft in February. The partnership...

XFL launches mobile app and will broadcast betting TV overlays

American Football’s resurrected XFL has launched its mobile app and betting overlay strategy as it seeks to maximise fan engagement ahead of Saturday’s season...

Benfica and Giants announces strategic partnership

Portuguese club Benfica have announced a strategic partnership with Major League Baseball’s (MLB) San Francisco Giants, in which both clubs will share sports, business...

McLaren strengthens security with Darktrace partnership

Formula 1 team McLaren Racing has announced that Darktrace will be its Official AI Cyber Security Partner, strengthening the brand against cyber-attacks. The multi-year partnership,...

Lyon soars with new Emirates sponsorship deal

Emirates has further strengthened its portfolio by announcing a five year sponsorship deal with French club Olympique Lyonnais. The deal, which starts next season, sees...

The esports report – Amazon provides university development and Misfits plans...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.  This edition takes a look at Amazon's...

Premier League CEO Richard Masters reveals continuation of betting shirt sponsorships

The Premier League’s new chief executive Richard Masters has insisted that betting shirt sponsorships will remain in the league. Masters’ first interview since being appointed...

SIS grows international racing portfolio with Saudi Cup deal

Racing content and data services provider Sports Information Services (SIS) has strengthened its international racing portfolio after securing a new partnership with the Jockey Club...

Former MLB exec James Johnson joins Deltatre amid American expansion 

Global sports and entertainment media technology provider Deltatre has announced that James Johnson will be the firm’s new Vice President, Americas Business Development. Johnson joins...