EFL applauds Sky and ITV after landmark Carabao Cup season
The EFL has highlighted the growing popularity of the Carabao Cup, as a peak domestic UK TV audience of nearly 8 million tuned in...
INEOS agrees on million-pound deal to exit Spurs sponsorship early
Manchester United’s Co-Owners INEOS have reportedly agreed a deal with Tottenham Hotspur to exit its sponsorship agreement early.According to Inside Sport, Sir Jim Ratcliffe’s...
Six Nations Rugby remains free-to-air amid commercial challenges
Six Nations Rugby will remain free-to-air after an “increased commitment” from the BBC and ITV.As part of a new four-year partnership, both broadcasters will...
LIV Golf ramps up free coverage and global expansion with DAZN
LIV Golf’s free-to-air coverage will expand to more than 200 markets following a multi-year agreement with DAZN.Just weeks after the golf league announced free-to-air...
UEFA and Relevent team up for ‘next-level’ commercial strategy
UEFA has granted Relevent a global mandate to market, sell and manage the commercial rights for all its men's club competitions.Starting from the 2027/28...
UFL sets sights on football innovation with new tech division
The United Football League (UFL), an American football minor league, has launched FAST, a technology-focused innovation division.The new Texas-based division will work with both...
MPs debate: Could football “do without” gambling?
Football could “do without” gambling, said Lord Dominic Hubbard, 6th Baron Addington, as he proposed four amendments to the Football Governance Bill.The Liberal Democrat,...
Liverpool welcomes Visit Maldives for ‘unforgettable’ fan experiences
Liverpool FC looks to build upon last season’s commercial success as it inks a new partnership with Visit Maldives.The agreement encompasses both the men’s...
V’landys: “That is definitely an option” as NRL eyes media shift
Streamers could gain more control over media rights, as recent comments from around both the NRL and Premier League suggest a move away from...
The esports report – Saudi’s expansion and Ireland’s growth
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...