Real Betis extends 52-year-old partnership with Cruzcampo
Real Betis Balompié has agreed to extend its business relationship with Spanish brewery Cruzcampo, making it the LaLiga side’s longest ever partnership.
The extension will...
EFL broadcasting rights set to skyrocket as platforms prepare for bidding...
The value of the broadcasting rights to the EFL is set to significantly jump according to an exclusive from the Mail Online.
Competition is increasings...
Experts from NFL, NBA, NASCAR and major media to headline SBC...
The intersection of sports, teams, and media will be one of the key highlights of the SBC Summit North America conference and exhibition, which...
Marseille partners with Mojabet for ‘deep roots’ in African football
Olympique de Marseille (OM) has announced that Mojabet has become the club's official African betting partner for the next six years.
The Ligue 1 club...
Seattle Kraken celebrates Indigenous culture with Muckleshoot Indian Tribe jersey deal
NHL team Seattle Kraken has announced a new jersey branding deal with the Muckleshoot Indian Tribe.
The partnership will make Kraken the first team in...
Qatar Airlines successfully lands F1 main sponsorship deal
Formula One has confirmed its new main sponsor as Qatar Airways in what could turn out to be a multi-million dollar deal.
The announcement was...
DraftKings brings PGA Tour’s best into the metaverse
PGA Tour and DraftKings have shook hands on a deal that will see some of the world’s best golfers added as collectibles to the...
BBC continues ‘incredibly successful’ MMA relationship
Bellator MMA has extended its broadcast deal with the BBC which will see BBC iPlayer remain the exclusive home in the UK for all...
IOC remains defiant amidst calls to ban Russian and Belarusian athletes
The International Olympic Committee (IOC) is under increasing pressure to drop Russian and Belarusian athletes.
There are concerns that nations will boycott the IOC unless...
Report: Front-of-shirt sports betting sponsors to be phased out in the...
According to a report by BBC News, Premier League clubs are set to agree a voluntary end to betting partnerships featuring on the front...