McLaren F1 Team to showcase OKX brand for 2024 season

Ahead of the 2024 Formula One season, the McLaren F1 Team has announced that cryptocurrency exchange OKX will feature prominently on its car livery.  As...

OLBG unveiled as new partner of Newbury Racecourse Owners’ Club

The Owners’ Club at Newbury Racecourse has been renamed ‘The OLBG Owners’ Club’ following a new partnership signed with the sports betting community site. OLBG...

Racing petition gets affordability checks in front of MPs

The British Horseracing Authority (BHA) has welcomed a forthcoming Parliamentary debate on gambling affordability checks, a potential measure which has caused much alarm for...

BetMGM unveiled as new title sponsor for Ascot raceday

Ascot has announced BetMGM as the title sponsor for the Clarence House Chase Raceday on 20 January.  As part of the deal, BetMGM will sponsor...

Stake launches ‘Stake F1 Team’ in Sauber rebrand

Formula One is heading into the new year with a partner, as betting and online casino brand Stake will become the Sauber Motorsport team’s...

Alex Frost: Finding racing’s North Star as UK Tote Group CEO

As a sport and industry that are inextricably linked, horseracing and betting both have a huge range of interest groups and stakeholders. And few...

Insider Insights 2023: Tech and CSR defining trends in sports business

The curtain is beginning to close on what has been not just another active year of sports on the field but also behind the...

William Hill makes Boxing Day debut at Aintree

888-owned bookmaker William Hill will sponsor the Boxing Day racing fixture at Liverpool’s Aintree racecourse for the first time this year. Out of the seven...

PGR takes next step in media strategy with Sky Sports

Premier Greyhound Racing (PGR) has secured a major boost to UK greyhound racing’s visibility via partnerships with Sky Sports Racing and attheraces. Commencing on 1...

Racecourse Media Group taps Ellipse for AI data feeds to “demystify”...

Sports data and analytics provider Ellipse has landed a multi-year partnership with horse racing broadcaster Racecourse Media Group (RMG). The parent company of CricViz and...