Liga Stavok: Promoting the development of the Russian Premier League
Russian gambling company Liga Stavok’s sponsorship deal with the Russian Premier League (RPL) is much more than a commercial arrangement, with the partnership underlined...
How NFTs are monetising sports teams and athletes’ fanbases
Non-fungible tokens (NFTs) have quickly become established as a new means of fan engagement in the sporting space, with various high-profile teams and organisations...
Real Betis: Embracing data to inform strategic decision making
Over the course of 2020/21, Real Betis has been using Stats Perform’s ProVision platform to support its performance analysis and scouting operations. The club’s...
British horse racing makes diversity and inclusion vow
Top British horse racing organisations have formed a unified ‘Industry Commitment’ as part of a vow to improve diversity and inclusion within the sport,...
Tony Cairoli: Red Bull docu-series is ‘crucial’ to expansion of motocross
With the popularity of Formula One’s ‘Drive to Survive’, in its wake, the Red Bull racing team announced the launch of its own documentary...
Matt Marcou: How Madden NFL is bridging the gap between virtual...
With the Super Bowl LV days away, many NFL fans will still be sitting at home twiddling their thumbs in the run up to...
Rugby league icon Jamie Peacock unveils mental wellbeing programme
Rugby league icon Jamie Peacock spoke to Insider Sport about the launch of his latest venture - ‘Be A Champion’ - amid a third...
Beyond Sport Global Awards winners dedicate resources to gender equality in...
Beyond Sport Global has announced the winners of its ‘2020 Sport for Gender Equality Collective Impact Award’, selecting four initiatives that will each receive...
Spencer Harris: Wrexham AFC has potential to be international ‘powerhouse’
National League club Wrexham AFC took the footballing world by surprise when it announced that Hollywood duo Ryan Reynolds and Rob McElhenney had placed...
Kieran Maguire: The Premier League cannot be expected to come to...
Last week, the government unveiled its Winter Survival Package to safeguard the future of sports in the UK and mitigate the effects of COVID-19....