Pickleball grows in US with ‘historic’ ESPN and CBS Sports deals

The Association of Pickleball Professionals (APP) has announced media rights deals with CBS Sports and ESPN. The channels will broadcast hundreds of hours of APP...

SLAM to supply sailing apparel to Emirates Team New Zealand

Auckland-based sailing team Emirates Team New Zealand has partnered with high-performance sailing clothing brand, SLAM. The four-time America's Cup winner secures the company as its...

Stifel supports US Ski & Snowboard athletes in improved sponsorship

US Ski & Snowboard has enhanced its partnership with Stifel Financial to include the sponsorship of a number of elite-level and developmental events. The deal...

Duelbits enters snooker in WST title sponsorship

The World Snooker Tour (WST) has formed a collaboration with Duelbits, as the crypto casino company is named the title sponsor of all three...

FIH adds JSW to list of partners for Hockey Men’s World...

The International Hockey Federation (FIH) has formed a partnership with The JSW Group for the upcoming FIH Odisha Hockey Men’s World Cup 2023 Bhubaneswar-Rourkela.  As...

Swimming Australia enters ‘next decade of opportunity’ with Tech Mahindra

Swimming Australia has announced a partnership which names Tech Mahindra as the sports’ official technology partner Described as a ‘digital transformation, consulting, and business re-engineering...

Sada Cruzeiro secures EstrelaBet deal as the club ‘pursues season goals’

Brazilian Volleyball Super League team Sada Cruzeiro has named EstrelaBet as a new official sponsor. The betting company will provide activations such as ticket quotas...

Joe Burrow supports opportunities for women in joining Pro Volleyball Federation

Cincinnati Bengals quarterback Joe Burrow has become a founding partner of the Pro Volleyball Federation (PVF). He joins the startup professional women's volleyball league along...

Tata Steel constructs partnership with Men’s FIH Hockey World Cup

Hockey India has secured a deal with Tata Steel, which sees the steelmaking company become an official partner of the International Hockey Federation (FIH)...

Yan Bingtao suspended from snooker following match-fixing allegations

Yan Bingtao has been suspended from the World Snooker Tour as part of an ongoing investigation into match-fixing. The decision was made by World Professional...