Erling Haaland becomes investor of his favourite hair-tie company
Manchester City’s Erling Haaland is extending his business portfolio and his latest investment is one close to his heart.
The striker has become an investor...
Wrexham partners with Gatorade in ‘first of its kind’ deal
Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams.
Under the agreement, fans will...
UKA unveils private venture to alleviate financial woes
UK Athletics (UKA), The Great Run Company (GRC) and London Marathon Events (LME) have announced the creation of a new joint venture, Athletic Ventures.Athletic...
ZoneIn: From bridging gaps to partnering with champions
On the surface, success in sports comes from hard work, talent, dedication and consistent practice. However, as the industry continues to grow and more...
Sir Chris Hoy calls on for Team GB support in new...
One of Great Britain’s most decorated athletes, Sir Chris Hoy, features in a new NatWest ad campaign calling on the country for its support...
Betsson partners with Tornio FC in latest Italy infotainment deal
The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...
RFL ‘elevates’ women’s rugby with two new social channels
The Rugby Football League (RFL) has launched two new social channels dedicated to the Women’s game in consultation with Rugby League’s strategic partner IMG.The...
‘If you can’t walk the walk, avoid talking the talk’ –...
UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...
EBC becomes FC Barcelona’s official FX partner to extend reach across...
FC Barcelona and EBC Financial Group (ECB) have struck a three-and-a-half year agreement for the latter to become the Spanish football club’s official foreign...
Ninth tier club eyes up Premier League after $4.5m bitcoin investment
Real Bedford FC has announced that Winklevoss Capital, owned by Gemini founders Cameron and Tyler Winklevoss, has made a $4.5m bitcoin investment into the...