Argentine Football Association strengthens commercial revenue with McDonalds

McDonalds has extended its relationship with the sporting world after being announced in a digital partnership with the Argentine Football Association (AFA). The agreement, which...

PSG on cloud nine with Qatar Airways sponsorship

Paris Saint-Germain has strengthened its ever growing portfolio of sponsorships by securing Qatar Airways as its new Official Airline Partner. The deal will last three...

Gareth Bale becomes football’s latest esports owner

Real Madrid player Gareth Bale has announced the launch of his own esports organisation, Ellevens Esports. The forward has teamed up with 38 Entertainment, with...

Racing Point to be renamed Aston Martin Formula 1 in 2021

Aston Martin Formula 1 will replace Racing Point from 2021 as part of a new investment deal involving Lawrence Stroll and the car manufacturer. Confirmation...

Racing Post deepens engagement with Spotlight Sports Group rebrand

Racing Post has announced that it is rebranding as Spotlight Sports Group, as it seeks to elevate its content offering. Spotlight Sports Group includes four...

Stats Perform strikes exclusive global data partnership with MLS

Stats Perform has added to its portfolio of partners after securing a deal with Major League Soccer (MLS). As part of the agreement, Stats Perform...

AS Roma plays its cards right with blockchain game Sorare

AS Roma has deepened its expansion into blockchain uniting with the digital trading card app Sorare. The application allows users to buy, sell or trade...

QPR names BetUK as new official betting partner

Championship side QPR has named BetUK as its official betting partner for the remainder of the season. As part of the agreement, BetUK’s logo will be...

McLaren flys high with FAI Aviation Group partnership

McLaren Racing has announced a multi-year partnership with FAI Aviation Group starting in the 2020 Formula 1 season. The deal sees the aircraft solutions’ logo...

The esports report – U.S. Air Force sponsors CoD league and...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.  This edition takes a look at 100 Thieves' new...