Benfica and Giants announces strategic partnership

Portuguese club Benfica have announced a strategic partnership with Major League Baseball’s (MLB) San Francisco Giants, in which both clubs will share sports, business...

McLaren strengthens security with Darktrace partnership

Formula 1 team McLaren Racing has announced that Darktrace will be its Official AI Cyber Security Partner, strengthening the brand against cyber-attacks. The multi-year partnership,...

Lyon soars with new Emirates sponsorship deal

Emirates has further strengthened its portfolio by announcing a five year sponsorship deal with French club Olympique Lyonnais. The deal, which starts next season, sees...

The esports report – Amazon provides university development and Misfits plans...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.  This edition takes a look at Amazon's...

Premier League CEO Richard Masters reveals continuation of betting shirt sponsorships

The Premier League’s new chief executive Richard Masters has insisted that betting shirt sponsorships will remain in the league. Masters’ first interview since being appointed...

STS ambassador Peter Schmeichel announced for iGB Affiliate London

STS ambassador Peter Schmeichel will be present at iGB Affiliate London next month, discussing the sportsbook’s ‘Bet with the leaders’ campaign. The former Manchester United...

Tata upgrades sports broadcasting with 4k boost

Technology firm Tata Communications has collaborated with Net Insight to offer sports broadcasters a 4k delivery boost. The partnership will help meet growing bandwidth demands...

Argentine Football Association strengthens commercial revenue with McDonalds

McDonalds has extended its relationship with the sporting world after being announced in a digital partnership with the Argentine Football Association (AFA). The agreement, which...

PSG on cloud nine with Qatar Airways sponsorship

Paris Saint-Germain has strengthened its ever growing portfolio of sponsorships by securing Qatar Airways as its new Official Airline Partner. The deal will last three...

Gareth Bale becomes football’s latest esports owner

Real Madrid player Gareth Bale has announced the launch of his own esports organisation, Ellevens Esports. The forward has teamed up with 38 Entertainment, with...