NBA 2K League announces new partnership with Champion ahead of the...

NBA 2K League has confirmed that it will be teaming up with fashion brand Champion, who will become the league’s official outfitter ahead of...

Valencia strikes new partnership with LG Electronics

Spanish La Liga side, Valencia CF has confirmed a new partnership with LG Electronics Spain, to become an official supplier of the club in...

Brisbane Racing Club announces major sponsorship deal with Tabcorp

Brisbane Racing Club has confirmed that it has agreed upon a major sponsorship deal between Australia-based Tabcorp and which is set to last until...

GB Taekwondo deepens relationship with 12Bet

GB Taekwondo has strengthened its relationship with sports betting operator, 12Bet, confirming the brand as a sponsor for the sport’s flagship World Championships in...

Williams Racing gets new title partner in ROKiT

Williams Racing has unveiled a new multi-year agreement with global telecommunications company, ROKiT. The deal, which was revealed during a special event held at Williams...

1xBet grows portfolio with Confédération Africaine de Football sponsorship

Confédération Africaine de Football (CAF) has struck an official sponsorship deal with 1xBet, which will see the operator activate sponsorship on the tournament’s official...

NFL sponsorship spending continues to rise

Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...

Everton in the Community gains SportPesa backing

Kenyan betting group SportPesa has agreed a new multi-faceted charity centric partnership alongside Premier League side Everton’s numerous community outreach programmes. Aligning with Everton in...

Arsenal expands portfolio of partners with BetConstruct deal

Former Premier League winner, Arsenal FC has welcomed BetConstruct into its “family” of Official Partners. BetConstruct, a developer of gaming and betting technology with development, sales and service...

PGA TOUR – Stakeholder transparency key in US sports wagering

The sports betting floodgates have been swinging open wildly for a number of months now, after the US Supreme Court removed PASPA, and Delaware...