Coca-Cola takes over as Supercoppa title sponsor

Coca-Cola has become the title sponsor of the Supercoppa Italiana following the purchasing of the competitions naming rights from the Serie A.The deal is...

The NHL toasts Anheuser-Busch extension

The National Hockey League (NHL) has unveiled a multiyear partnership with Anheuser-Busch, that sees Bud Light named the Official Beer of the league in the...

Pechanga Casino Resort becomes founding partner of SoFi Stadium and...

Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre...

Los Angeles NFL stadium signs Pechanga Casino Resort sponsorship

Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre SoFi Stadium and Hollywood...

K League continues growth with Sportradar deal

Global data intelligence provider Sportradar has been unveiled as a strategic partner of the Korea Professional Football League (K League) following the signing of...

SBC announces strategic 2020 partnership deal with GLMS

SBC has taken a major step forward in its plans to expand into new markets following the signing of a strategic partnership agreement with...

UFC deepens engagement with Snapchat collaboration

The Ultimate Fighting Championship (UFC) has announced a new partnership with social media giant Snapchat which aims to elevate the competition’s engagement amongst a...

StubHub deal set to boot London Irish engagement

London Irish Rugby Club has announced the signing of a five year agreement which will see StubHub UK become the club’s official ticketing partner.The...

Mikel López de Torre: Promoting integrity through sponsorship

Chairman of Jdigital, Mikel López de Torre has emphasised the importance of brand association and discussed how sponsoring a major sports league can allow operators...

LeBron James unites with Calm to promote mental fitness

LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.The debut year of...