Bayern Munich strengthens Asian presence with new partnership

FC Bayern Munich has united with Lux Asia Pacific, to strengthen the club's presence within Asia. Headquartered in Singapore, the supplier of premium water purification...

TSV 1860 Munich launches League of Legends team with PENTA Sports

German 3. Liga football club TSV 1860 Munich has joined forces with Esports organisation PENTA Sports to launch a joint League of Legends team,...

NFL sharpens sponsorship portfolio with new home improvement partner

The National Football League has expanded its sponsorship portfolio announcing Lowe’s Companies as its new official home improvement retail partner. The exclusive, multi-year sponsorship grants...

Hertha Berlin strikes deal with new sports betting partner

German Bundesliga club, Hertha Berlin has announced a new multi-year agreement with sports betting operator MoPlay. Announced today, the deal, which was brokered in...

RFL Challenge Cup unites with Coral for “historic commercial partnership”

The Rugby Football League and UK bookmaker Coral have come together as part of a “historic commercial partnership” that will see the bookmaker sponsoring...

Lega Basket Serie A announces StarCasinò as its new official gaming...

Bettson Group’s Italian branch, StarCasinò, is set to become the official gaming partner for Lega Basket Serie A as part of a sponsorship deal...

FC Köln elevates esports commitment with SK Gaming investment

German football team FC Köln has joined forces with Daimler AG, the parent company of car giant Mercedes-Benz, to purchase a 67 per cent...

U.S Soccer Federation strengthens sponsorship portfolio with Volkswagen

The U.S Soccer Federation has further affirmed its commitment to enhancing the popularity of soccer in the United States, signing a unique multi-year presenting partnership...

Complete Italian sports betting sponsorship ban pushed back

AGCOM chief Angelo Marcello Cardani has confirmed to Italian Serie A clubs, they will be able to see out their sports betting sponsorship deals...

Resurgent Reds in the hunt for record sponsorship deal

By the summer of 2020, Liverpool Football Club will be coming to the end of its current kit deal with New Balance. Signed in 2015,...