StubHub deal set to boot London Irish engagement

London Irish Rugby Club has announced the signing of a five year agreement which will see StubHub UK become the club’s official ticketing partner.The...

Mikel López de Torre: Promoting integrity through sponsorship

Chairman of Jdigital, Mikel López de Torre has emphasised the importance of brand association and discussed how sponsoring a major sports league can allow operators...

LeBron James unites with Calm to promote mental fitness

LeBron James has announced a new partnership with mobile app Calm, as the collaboration seeks to emphasise the value of mental fitness.The debut year of...

MLB pens extended Sony gaming deal

Major League Baseball (MLB) has extended its partnership with Sony Interactive Entertainment (SIE) and videogame developer San Diego Studio in a multi-year gaming deal.The...

SPFL deepens engagement with IMG Arena 

IMG Arena has announced the signing of a long-term rights agreement with the Scottish Professional Football League (SPFL).Beginning at the start of the 2020/21...

Eurovision Sport acquires FIFA CWC European broadcasting rights

Eurovision Sport, sports subsidiary for the European Broadcasting Union (EBU), has announced it has secured exclusive multi-platform media rights to upcoming iterations of the...

FDJ becomes official partner of Paris 2024

French national lottery operator FDJ has announced it has become an official partner of the Paris 2024 Olympic and Paralympic Games thus continuing its...

McLaren strengthens cycling footprint with latest racing investment

The WorldTour cycling team has been rebranded to Team Bahrain-McLaren following the announcement of a partnership between the cycling outfit and automobile giant McLaren.As...

Dean Akinjobi: The importance of creative sponsorship activations

CEO of Football Media, Dean Akinjobi has emphasised the different ways that brands can activate sponsorships while also discussing how important creativity is to...

ROKiT becomes inaugural sponsor of the all-female W Series

ROKiT has been confirmed as the first sponsor of the all-female W Series since the championship launched at the end of 2018.The agreement will...