FA probes West Ham-USM sponsorship deal

The Football Association (FA) is set to carry out inquiries into West Ham’s sponsorship agreement between the women’s team and a leading sports management...

Stephen Curry announced as new Rakuten US Brand Ambassador

Three-time National Basketball Association (NBA) champion Stephen Curry has been signed by Rakuten as a brand ambassador as part of a multi-year contract. Curry will...

Toffees sweet for first International Payments Partner

Everton Football Club have announced a first international payment partner, unveiling a multi-year agreement with moneycorp. The deal will see the global specialists in...

NFL expands sponsorship portfolio with Caesars partnership

The National Football League has unveiled a new partnership with Caesars Entertainment to become the league's first-ever 'Official Casino Sponsor of the NFL'. The multi-year...

UFC unveils first-ever ‘Official Poker Partner’

PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership...

Coral extends Welsh Grand National partnership

Arena Racing Company (ARC), Chepstow Racecourse and Ladbrokes Coral have confirmed a five-year renewal of the Coral’s sponsorship of the Welsh Grand National, making...

Katie Walsh and Ross O’Sullivan announced as Betway brand ambassadors

Former jockey Katie Walsh and Irish trainer Ross O’Sullivan have struck a deal to become Betway brand ambassadors.   O’Sullivan, who enjoyed a successful amateur...

New Orleans sports franchises confirm casino partnerships

New Orleans casino, Harrah’s has agreed a pair of deals with the city’s NBA and NFL franchises. Described as a “landmark partnership,” the property’s official titles see...

AS Roma strikes groundbreaking Twitter partnership

Champions League semi-finalists, AS Roma have become the first Italian football club to agree an exclusive content partnership with Twitter. The partnership comes as the...

Aston Martin unveils new partnership with Asian gaming provider

Aston Martin Red Bull Racing Formula 1 team has confirmed a new partnership with Asian online gaming provider W66.com. The multi-year agreement will see the...