Caesars Entertainment grows US sports sponsorship portfolio
The Philadelphia 76ers, New Jersey Devils and the Prudential Center have all benefited from the expansion of Caesars Entertainment announcing the expansion of its sponsorship portfolio.The landmark announcement...
Montreal Impact unveils renewal with BMO Financial group
The Montreal Impact has extended its partnership with the BMO Financial group with the firm continuing to in its role as the side's official shirt sponsor.For...
NHL unites with MGM for debut betting partnership
The National Hockey League has united with MGM Resorts to form its first official betting partnership.The partnership, which was unveiled today by NHL Commissioner Gary Bettman and MGM...
West Ham unveils club’s first official legal partner
English Premier League side, West Ham United has announced Paul Robinson Solicitors as the club’s first official legal partner.Issuing the news, the London club...
William Hill enhances sponsorship portfolio with fresh NHL deal
William Hill has enhanced its US sponsorship portfolio, confirming a ‘landmark agreement’ to become the first official betting partner of the New Jersey Devils’...
SPFL extends Betfred partnership
The SPFL has announced the extension of its partnership with Betfred for the betting operator to remain as the primary sponsor of the Scottish League Cup, for...
Parma unveils new partnership with the Custom Group
Expanding into football sponsorship, the Custom Group has unveiled a new sponsorship deal with historic Italian football club, Parma.The firm has also partnered with sports marketing agency Infront,...
Celtic partners with Dafabet for racing expansion
Celtic FC will make its first foray into motorcycle racing at next month’s Macau Motorcycle Grand Prix, having joined forces with international road race winners Dafabet Devitt...
Landmark deal sees Ravens partner with Caesars
In only the second-ever partnership between a National Football League (NFL) team and a casino, Horseshoe Casino Baltimore has announced its official partnership with the Baltimore Ravens.The partnership brings...
Manchester City go cashless with new partnership
Manchester City has announced a new partnership in the UK and Asia Pacific with tappit, a solution that provides cashless experiences at events.The deal will explore the...