BoyleSports signs Natalie Sawyer ahead of Euro 2020

Sports presenter Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships. In her new role,...

Horizm: 2021 presents ‘biggest revenue opportunity’ for sports clubs

The top sports leagues stand to accumulate $1.3 billion in revenue from online inventory across Facebook, Instagram and Twitter in 2021, with the Premier League...

Heineken toasts to Miami Dolphins in new tie-up

National Football League (NFL) franchise Miami Dolphins has struck an agreement with beer brewing company Heineken USA. Under the terms of the agreement, eight Heineken-branded...

Recast raises $8.2m to grow OTT platform in investment round

UK-based over-the-top (OTT) platform Recast has raised $8.2 million in its Series A round of funding, bringing the emerging company’s total valuation up to...

Google joins WNBA top-tier sponsorship category

The Women’s National Basketball Association (WNBA) has signed up technology giant Google to the division’s top-tier Changemaker sponsorship category in a new multi-year tie-up. Under...

UEFA joins in global sporting social media boycott

Sports clubs, authorities, broadcasters, publishers and athletes are set to participate in a global social media blackout - a campaign against online abuse and...

NBA and Reddit team for content and advertising collaboration

The National Basketball Association (NBA) has struck a new content and advertising sales partnership with social media platform Reddit. According to Social Media Today, the...

Clubhouse makes sporting debut with 2021 NFL Draft

The National Football League (NFL) has agreed an exclusive content collaboration with social media application Clubhouse ahead of the 2021 NFL Draft. The partnership will...

Professional Fighters League finalises Twitter alliance

The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on...

OneFootball inks Ligue 1 editorial content collaboration

Football-focused media company OneFootball has finalised a content partnership with the French governing body Ligue de Football Professionnel (LFP), representing the firm’s first editorial...