FIVB tops Olympic IF social media rankings

The International Volleyball Federation (FIVB) has been graded as the best performing Olympic International Federation (IF) on social media, according to digital agency Redtorch’s...

Parimatch teams with Juventus for campaign launch

Juventus has collaborated with the Serie A club’s official betting partner and gambling operator Parimatch on a new campaign which features a handful of...

Brazilian national team agrees OneFootball content deal

The Brazilian Football Confederation (CBF) has agreed a content-based partnership with football media company OneFootball. The CBF becomes the first national federation team up with...

British and Irish Lions to explore women’s team with Royal London

The British and Irish Lions rugby union touring team has joined forces with with Royal London to fund a feasibility study to look into the...

Connecting Brands: How influencer marketing has helped the sports sector ride...

Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...

FIBA targets Twitch content creators in multi-year collaboration

The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year. The Amazon-owned...

Southampton FC launches official app via Realife Tech

Experience automation platform Realife Tech has formed a partnership with Southampton FC to launch the new Saints Official mobile application. The app will connect the...

BGC code of conduct targets football social media gambling promotions

The Betting and Gaming Council (BGC) has laid out its new rules aimed at football clubs promoting gambling offers and operator websites through official...

Discovery and Snapchat unite for Olympic Games content collaboration

Media company Discovery has expanded its Olympic Games content and advertising agreement with Snap Inc, the parent company of Snapchat, in select European territories. The...

AC Milan unveils ‘state-of-the-art’ in-house production hub

AC Milan has launched its own in-house media hub to centralise the creation, production and distribution of all of the Serie A club’s audiovisual...