Consumer interest in women’s sports driving sponsorship to new heights

Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...

James Blake charged by ITIA over breaching betting sponsorship rules

American tennis player James Blake has been fined for breaking International Tennis Integrity Agency (ITIA) betting sponsorship rules.  The former world number four has been...

Sky Sports announces first-ever dedicated tennis channel in UK & Ireland

Sky Sports has launched Sky Sports Tennis as the home for ATP, WTA Tours and US Opens in the UK and Ireland.  The tennis-dedicated channel...

Amer Sports announces IPO of 100 million public shares 

Wilson tennis racket maker Amer Sports is targeting a $8.7bn valuation in its US IPO, offering over 100 million shares.  The Finland-based sporting equipment brand...

Insider Insights 2023: Sports’ striving to engage the masses

Insider Sport had the privilege of speaking with a huge range of sports business stakeholders and leaders this year, covering basketball to MMA from ...

Amazon to serve German and Austria with Wimbledon coverage

Amazon’s momentum in sports broadcasting expansion continues, clinching a four-year regional deal between Prime Video and Wimbledon. The media rights arrangement has made Amazon Prime...

Sportradar signed as data integrity partner of ATP 

Sportradar has signed a multi-year agreement with Tennis Data Innovations (TDI) - the investment vehicle of ATP and ATP Media - that ensures the...

Stats Perform extends WTA data rights deal until 2030

Stats Perform has extended its landmark data agreement with the WTA Tour for at least until the end of the decade.  Thanks to the extension,...

Marina Storti, WTA Ventures: Sky deal central to securing tennis’ untapped...

A landmark media partnership with Sky Sports is just the first step in the global commercial growth of the WTA Tour, according to Marina...

New Balance becomes official apparel and footwear partner of the Australian...

New Balance (NB) has signed an agreement with Tennis Australia to become the Official Performance Apparel and Footwear partner of the Australian Open (AO)...