Free-to-air coverage of major football events reveals the rising profile of women’s football England’s Women’s UEFA Euros match against Wales drew nearly twice as many UK viewers as Chelsea’s FIFA Club World Cup final on July 13, despite both airing live on free-to-air TV at the same time. ITV1’s coverage of the Lionesses’ 6-1 group … Continue reading England’s Lionesses outscore Club World Cup final in UK viewership