As the Ashes return in Perth, England’s expanded Vitality deal and Australia’s controversial Westpac front-of-shirt are turning traditionally “clean” Test whites into valuable, and increasingly contested, sponsorship real estate On the eve of the men’s Ashes in Perth, the European Cricket Board quietly redrew its commercial map. Vitality, already one of English cricket’s most visible … Continue reading The 2025 Ashes: A tale of two shirts