From 43 million viewers in France to 90% market share moments in Norway, early data from Milano Cortina 2026 suggests a significant uplift in reach across Europe during the Winter Games’ return to broader free-to-air distribution. The opening week of Milano Cortina 2026 has already supplied the usual mix of elite performance and unplanned drama. … Continue reading Olympic audiences rebound as free-to-air return drives early Milano Cortina surge