Betsson Group lead the way in the most competitive ever SBC Awards, featuring in no fewer than 11 categories when the shortlists were unveiled today. 

The winners of the 41 categories will be announced at a lavish ceremony in the stunning setting of Battersea Evolution, London on Tuesday 3 December 2019, in front of an audience of more than 700 sports betting and igaming industry professionals. 

Among the awards Betsson Group will be hoping to pick up on the night is the prestigious Sportsbook of the Year, but they will have to defeat operators from around the world to do it, with bet365, FanDuel Group, FavBet, GVC, Pinnacle, Sky Betting & Gaming,, STS, Vbet and William Hill all in the running.  

Moreover, the Betsson Group is also nominated for the Sponsorship of the Year (Sports & Casino) award but will have to see off competition from Adjarabet,, Dafabet, FavBet, Liga Stavok, Parimatch, Pinnacle and Vbet if it’s online gambling brand, StarCasinò, is to be crowned the winner. 

Andrew McCarron, Managing Director of SBC, said: “We received a record number of entries for this year’s SBC Awards, with operators, suppliers and affiliates from around the world keen to achieve recognition for their hard work and innovation. Most importantly, the standard of the entries is superb, so we have twice the number of nominations and a tenfold increase in quality. 

“I can’t wait to see which companies emerge as winners at the SBC Awards ceremony, which is always one of the most enjoyable events of the year.” 

The winners of the Operator and Affiliate Awards will be chosen by the industry, with everyone who attended this year’s Betting on Football and Betting on Sports conferences eligible to vote. However, the Supplier Awards will be decided by a panel of judges, who have been handpicked for their ability to identify the potentially industry-changing innovations among the entries. 

To view the shortlists for each of the awards, please click HERE.

All attendees at the SBC Awards 2019 will enjoy a champagne and cocktail reception, a sumptuous three-course dinner and unlimited complimentary beer, wine and spirits all night, together with the ceremony itself and evening entertainment.

There are also a number of VIP tables still available, which come with the best possible table location, company branding, five extra bottles of champagne and a dedicated table waiter.

  • Anyone wishing to book individual tickets or tables for the #sbcawards2019, please visit the website to order online or email [email protected] for further information.
  • For those wishing to enquire about sponsorship opportunities at the event, please contact us on the same email address.


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