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Insider Sport news and analysis relating to media rights and developments in technology within the sports sector.

BBC plans fresh Wimbledon approach after criticism

The BBC and Wimbledon are promising a new and improved fan experience as both sides look to boost fan engagementThe BBC and the All...

UK to protect sports streaming rights from paywalls

Media green paper will add on-demand and catch-up sports streaming rights for the World Cup, Olympics and Wimbledon to the listed events regime, keeping...

World Cup hydration breaks are the one essential FIFA rule this...

The hydration breaks at this year’s World Cup have been one of the most controversial introductions to the tournament in the US, but the...

IBM and Wimbledon add AI ‘Key Moments’ tool for 2026

The All England Club's 35-year IBM partnership adds a Key Moments tool and upgraded Match Chat, as both sides chase deeper digital fan engagementIBM...

Sideline Moves: Splitter lands the Chicago Bulls job

Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves shaping the business of sportEvery Friday, we bring you the latest executive...

New York Knicks fever breaks several NBA Finals records

The 2026 NBA Finals between the New York Knicks and San Antonio Spurs broke viewership, social media, digital engagement, and merchandise records.The 2026 NBA...

Breaking down the fan data connecting Liverpool and SAS’ partnership

Liverpool Chief Commercial Officer Ben Latty, presenting at Anfield yesterday (16 June), and SAS Chief Marketing Officer Jennifer Chase, speaking to Insider Sport, revealed...

Women’s T20 World Cup 2026 sets opening-weekend record for cricket

With the men's football World Cup running alongside, cricket's showpiece is proving women's sport can command crowds, screens and rights moneyThe ICC Women's T20...

Partnership Playbook: Bale, beIN, Man Utd and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Fox escapes FIFA sanction over World Cup ad-break overrun

Fox escaped FIFA sanction for overrunning ads in the World Cup opener, but stands to make up to $330m from the tournament's first in-game...