Arizona integrated into PGA Tour and DraftKings partnership

The PGA Tour and DraftKings have announced that Arizona will now be incorporated into the ongoing partnership between the two organisations. Both retail and sports...

IMG Arena boosts sports data capabilities with FlightScope takeover

IMG Arena has added FlightScope Services to its portfolio after announcing the acquisition of the sports technology firm to enhance its data gathering, insights...

BetMGM secures access to Golf Event Centre access

Sports betting operator BetMGM has become the latest sportsbook to sign up to the Golf Event Centre, under the terms of an agreement with...

Football still suffering from gender prize money pay rift, study finds

The ‘overwhelming majority’ of sports at the top level now offer equal prize money to men and women, although a gap still remains in...

Topgolf enlists BetMGM as sports betting partner

BetMGM has announced a new partnership with Topgolf Entertainment Group, focused on an integrated sports betting and entertainment experience at venues across the US. Under...

Workday adds World Golf Championship to sponsorship portfolio

Human resources software company Workday has further expanded its sponsorship portfolio through an agreement with the PGA Tour’s World Golf Championship. Under the terms of...

IMG parts with 50% stake in European Golf Design

The IMG sports and entertainment agency has sold its 50% stake in European Golf Design (EGD) to a new group. EDG, a golf course design...

PGA of America strikes expansive partnership with Rolex

The PGA of America has penned a deal with Rolex, which will see the luxury watch manufacturer activate major golf championships onsite and in...

FanDuel Sportsbook to provide real time PGA Coverage

US sports betting operator FanDuel will provide its Sportsbook customers with real time highlights footage of the PGA Tour. Under the terms of the agreement,...

PGA of America selects Southern Hills as Bedminster replacement

The PGA of America has chosen the Southern Hills Country Club as the replacement course for the 2022 US PGA Championship. The venue in Tulsa,...