Sky Sports extends Open deal to 2024

Sky Sports has confirmed that its coverage of The Open, golf’s oldest major, has been extended through until 2024. The network previously shared live TV...

LPGA deepens integrity commitment with Genius Sports

The Ladies Professional Golf Association (LPGA) has united with Genius Sports to confirm the implementation of a comprehensive integrity program. As part of the partnership to...

PGA Tour and Wells Fargo drive the green with sponsorship extension

The PGA TOUR has announced that Wells Fargo has extended its sponsorship of the Wells Fargo Championship through to 2024 after signing a five-year...

PGA Tour elevates fan engagement with Action Images

The PGA Tour is seeking to enrich its content output, signing a new deal with Action Images, the sports media agency of Reuters. The PGA...

IMG ARENA: Accelerating the evolution of golf with enhanced data

Utilising data and digital innovations, IMG ARENA is seeking to accelerate the evolution of golf coverage and heighten audience engagement for the sport. IMG ARENA's...

The European Tour confirms Betfred as title sponsor of British Masters

The European Tour has announced UK betting operator Betfred as the new title sponsor of the British Masters. The agreement, for an initial two years,...

Sky Sports uses all four Majors broadcast to drive golf coverage

A newly revamped Major calendar will see Sky Sports broadcast all four Majors, starting with the Masters tournament at Augusta National in April as...

PGA Tour announces expansion and renewal of XUMO partnership

The PGA Tour has announced the renewal and expansion of its partnership with disruptor in streaming tv and digital entertainment, XUMO. In 2019 the...

What next for Golf after ‘The Match’?

On November 23rd 2018, Tiger Woods and Phil Mickelson faced off in a first-of-its-kind unofficial PGA Tour event at the Shadow Creek golf course...

The PGA TOUR elevates Twitter partnership

The PGA TOUR has announced the renewal and expansion of its partnership with Twitter, allowing the social media site to distribute, on a free...