PGA Tour signs NFT platform partnership with Autograph

The PGA Tour and Autograph have announced a long-term deal to create a NFT platform for golf fandom. The web3 brand, co-founded by Tom Brady,...

International Golf Federation ‘fully commits’ to integrity with Sportradar

The International Golf Federation (IGF) has signed a deal with Sportradar which focuses on sporting integrity and match-safeguarding.  Sportradar Integrity Services - a Swiss-based, Nasdaq-listed...

PGA Tour optimises the fan journey with Qualtrics

The PGA Tour has named Qualtrics as the official experience insights provider of both the PGA Tour and PGA Tour Champions. The competition will now...

Golf governing bodies pursue wider audience in TikTok partnership

The PGA Tour, DP World Tour and The R&A - organisers of The Open Championship - have announced a content partnership with video-based social...

Mastercard pauses Poulter and McDowell deals following LIV involvement

Mastercard has stopped its endorsement deals with Ian Poulter and Graeme McDowell following their decision to partake in the LIV golf tour, according to...

KPMG holds Women’s Irish Open title sponsorship in its ‘historic return’

The Ladies European Tour (LET) has announced that the Women’s Irish Open has chosen KPMG to be its title sponsor for the next three...

PGA Tour gains first betting partner outside of the US with...

The PGA Tour has named gambling firm bet365 as the official betting operator of the tournament in a three-year deal. Through until 2024, bet365 will...

Hilton maintains golf presence with DP World Tour partnership

The European Tour has partnered with Hilton as the global hospitality company becomes an official partner of the DP World Tour and official hotel...

PGA Tour expands augmented reality partnership with Quintar

The PGA Tour has formed a three-year agreement with Quintar to expand the Tour’s augmented reality (AR) experience on mobile devices for fans attending...

Dream Finders Homes moves to PGA Tour in marketing partnership

The PGA Tour has partnered Dream Finders Homes which names the latter as the official home builder of the PGA Tour and PGA Tour...