Insider Sport’s stories of the week: Leixões, Influencers and the CSL

From sponsorships to industry-breaking announcements, the sporting business sector has been full of engaging news this week. Insider Sport takes you day-by-day through some of...

The PGA Tour launches GolfBet platform

PGA Tour and The Action network have announced the launch of GolfBet, the first ever golf-focused betting content platform. GolfBet’s platform will feature weekly articles...

Matchroom Sport joins the streaming sector with Matchroom Live

Sports programming supplier Matchroom Sport has announced its first global streaming platform, offering worldwide access to its portfolio of events in Darts, Snooker, Golf and...

World golf number one Ko Jin-young announced as LG ambassador

LG Electronics has announced female world number one golfer Ko Jin-young has become an official brand ambassador for the company’s LG Signature brand. As part...

Premier Golf League reveals £183 million prize pool and 2022 launch

The World Golf Group (WGG) has unveiled its new global tour plans, offering a total prize fund of £183 million over 18 events. The Premier...

SNP putt hole-in-one with DeChambeau partnership

Five Time PGA Tour winner Bryson DeChambeau is set to become a brand ambassador for SNP after the software and consultation company announced a...

Sentry seals ten year PGA Tournament of Champions sponsorship

The PGA Tour has announced a contract extension has been struck with business insurance organisation Sentry, the title sponsor of the Tour’s Tournament of...

LET unites with LPGA to drive golf’s European presence

Seeking to grow women’s golf, the Ladies Professional Golf Association (LPGA) has united with the Ladies European Tour (LET).  The joint venture aims to boost...

Sky Sports lands exclusive live UK Masters rights from 2020

Sky Sports has acquired the exclusive live UK broadcasting rights of the Masters tournament in the UK. The new agreement, which begins in 2020, will now...

The PGA Tour eyes increased engagement with in-play betting

With a stated strategy of elevating engagement and expanding the sport’s audience, the US PGA Tour has revealed it could be on the cusp...