Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
LIV Golf finds new broadcast homes in the UK, Ireland and...
LIV Golf continues to challenge the status quo with a new golfing format, and with today’s broadcast deals with TNT Sports and Sky Deutscheland,...
Reflo’s Rory MacFadyen: Sustainability isn’t just a side salad
Rory MacFadyen explains how his company Reflo is driving real sustainability, expanding across sports and building credibility with partners such as Harry Kane.Sustainability has...
From fairways to paydays at the 2025 Ryder Cup
With new remuneration rules, high-stakes sponsors and mega event security, Bethpage Black is hosting golf’s biggest business test.When Europe lifted the Ryder Cup in...
Amazon secures Masters streaming rights from 2026
Amazon Prime Video will join CBS and ESPN in broadcasting The Masters from 2026, with a new deal to stream early-round coverage that expands...
Sky Sports fends off Netflix for US Open rights, but how...
Sky Sports will remain the UK home of the US Open for the next five years, but not after fighting off interest from Netflix. Sky...
DP World Tour tees up crypto era
The DP World Tour has launched a new rolling prize fund with digital assets platform Nexo, marking the first time cryptocurrency will be used...
Can digital intimacy help commercialise women’s golf?
As the AIG Women’s Open prepares for a record-setting return to Wales, The R&A’s new Hero Messages initiative aims to deepen fan engagement and...
BBC secures multi-year broadcast rights to The Open through 2027
Renewed deal includes highlights, digital clips and full live radio coverage from Royal Portrush in 2025BBC Sport has extended its long-standing partnership with The...
Partnership Playbook: Asahi, evian, Ebury, Toyota
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...