LIV Golf heads to UK free-to-air and PGA Tour Chief meets...

This week has shaped up to be a big one for the golf world as a series of developments have seen LIV Golf further...

ESPN Bet’s swinging for golf exposure with PGA Tour streaming deal

The convergence between the media and betting sectors in the US continues to build as sports organisations look for new ways to generate revenue...

LIV Golf’s Majesticks GC brings Castore onboard as apparel partner

Sportswear brand Castore has become the official worldwide apparel partner of the LIV Golf team Majesticks GC and will manufacture golf apparel for the...

LIV Golf up its social media game with Rick Shiels partnership

Influencers have become part and parcel of the sports marketing mix and in the latest collaboration, LIV Golf has partnered with Rick Shiels Media.This...

HyFlyers GC secures Primo as official apparel sponsor

HyFlyers GC, the LIV Golf team led by Phil Mickelson, has announced a partnership with Primo, a brand specialising in golf apparel.Under the partnership,...

LIV Golf seeks ‘new heights’ with FOX Sports deal

LIV Golf and FOX Sports have entered into a multi-year media rights partnership to broadcast LIV Golf tournaments across the US.Starting in February, the...

TGL ‘builds out commercial programme’ with FanDuel agreement

TGL presented by SoFi, a golf league backed by Tiger Woods and Rory McIlroy's TMRW Sports, has named FanDuel as its official sports betting...

PGA Tour signs Spain WBD deal while launching new media studio

The PGA Tour has kicked off 2025 with some major media developments, launching its PGA Tour Studios production studio and signing a deal with...

Sky cements new golf deal with TGL

Sky has announced a two-year broadcasting deal with the TGL presented by SoFi, the new team golf league founded by Tiger Woods and Rory...

DP World Tour’s Marco Penge suspended over illegal betting

The DP World Tour has announced that its golfer Marco Penge has been suspended for three months over breaches of the anti-betting regulations of...