PGA Tour emphasises commitments by joining RG coalition

In recognition of the rapidly growing sports betting industry in the US, the PGA Tour has renewed its membership of the Leadership Circle of...

Consumer interest in women’s sports driving sponsorship to new heights

Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...

New Zealand Open tees up excitement with TAB partnership

The New Zealand Open has partnered with New Zealand-based betting agency TAB for the 103rd edition of the tournament.The collaboration aims to excite supporters...

England Golf & Zellar aim to make golf greener

England Golf is partnering with SMART sustainability platform Zellar to help over 1,700 golf clubs become more environmentally sustainable.  Golf clubs across England will be...

Why England Golf is ensuring opportunities for young people to support...

Golf has often been labelled as one of the toughest and costliest sports for young people to break into due to club membership fees,...

PGA TOUR Enterprises transforms players into equity holders

PGA Tour has launched PGA Tour Enterprises, a new programme that will allow players to collect equity based on career accomplishments.Collectively, players will have...

LIV Golf 2024 & 2025 seasons to broadcast on Movistar Plus+

Spanish subscription platform Movistar Plus+ has agreed a deal with LIV Golf to broadcast the golf league for the next two seasons.  Movistar Plus+ will...

NBC partners with Cosm for “Shared Reality” sports matches

NBC Sports has announced a new partnership with Cosm to deliver “Shared Reality” sports matches including English Premier League games.  The American-based broadcasting network announced...

Sky Sports retains rights for The Open until 2028

Golf’s oldest tournament will remain on Sky Sports for the next four years as the R&A has renewed its broadcast rights deal to showcase...

U.S Integrity to monitor suspicious gambling activity on LIV Golf bets

LIV Golf has formed a partnership with sports gambling monitoring service U.S Integrity to stamp out illegal betting activity on golf tournaments and matches.  U.S...