Emirates serves up ace partnership with Wimbledon

Emirates has become the official airline partner of The Championships, Wimbledon in a multi-year deal with the oldest of the four tennis Grand Slams. As...

MaxBet signs its ‘biggest sponsorship agreement ever’ with Partizan Belgrade

FK Partizan Belgrade has signed a sponsorship agreement with Balkan-focused betting operator MaxBet, a subsidiary of Irish multinational betting giant Flutter Entertainment. MaxBet has become...

MLS signs up Sportec Solutions as VAR tech provider

Sportec Solutions has secured a contract as the video assistant referee (VAR) provider for US Major League Soccer (MLS) from the start of the...

LOSC Lille harnesses WSC Sports’ AI tech for digital content evolution

Ligue 1 club LOSC Lille has teamed-up with AI-driven platform WSC Sports to power the club’s digital content strategy. The partnership will see Lille utilise...

Consumer interest in women’s sports driving sponsorship to new heights

Tennis and golf were by far the leading women’s sports when it came to sponsorship growth in 2023/24 according to SponsorUnited, but football is...

DFL abandons €1bn Bundesliga investment amid fan backlash

The Deutsche Fußball-Liga (DFL) has announced it will stop planned private investment for its new marketing entity after fans of Bundesliga clubs protested against...

Hilton to continue to support McLaren drivers in partnership extension

McLaren Racing has announced an extension of its long-running partnership with Hilton, continuing to be the Global Hotel Partner of the Formula One team.  The...

UEFA Champions League lands on New World TV for sub-Saharan Africans

New World TV has acquired broadcast rights to showcase the rest of the 2023-24 UEFA Champions League season for French-speaking sub-Saharan audiences.  The deal between...

Infinite Athlete & Gemini Sports unite to develop new AI sports...

Sports technology platform Infinite Athlete has joined forces with Gemini Sports Analytics to create an artificial intelligence (AI) sports platform.  The overarching aim for the...

The esports report – H3CZ and Scump sue Activision Blizzard for...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition highlights the latest developments...