New York Knicks fever breaks several NBA Finals records
The 2026 NBA Finals between the New York Knicks and San Antonio Spurs broke viewership, social media, digital engagement, and merchandise records.The 2026 NBA...
World Athletics CARES project backs athlete mothers
The Childbirth And Return in Elite Sport project will use athlete surveys and scientific research to shape future policies protecting pregnant competitorsWorld Athletics has...
SBC Summit Tbilisi 2026 to explore sports rights, sponsorship and media
SBC Summit Tbilisi 2026 will explore how betting brands can generate measurable value as the cost of visibility continues to riseHeld in partnership with...
Formula 1 ‘on track’ to meet net zero 2030 target
Formula 1 has set out the steps it is taking to reach its sustainability goals by 2030In its latest Impact Report, Formula 1 (F1)...
Breaking down the fan data connecting Liverpool and SAS’ partnership
Liverpool Chief Commercial Officer Ben Latty, presenting at Anfield yesterday (16 June), and SAS Chief Marketing Officer Jennifer Chase, speaking to Insider Sport, revealed...
Women’s T20 World Cup 2026 sets opening-weekend record for cricket
With the men's football World Cup running alongside, cricket's showpiece is proving women's sport can command crowds, screens and rights moneyThe ICC Women's T20...
Partnership Playbook: Bale, beIN, Man Utd and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Fake Eric Trump texts reveal UFC AI integrity gaps
AI is being blamed for an incident linking Eric Trump to alleged insider messages during the White House UFC eventEric Trump’s denial of match-fixing...
Fox escapes FIFA sanction over World Cup ad-break overrun
Fox escaped FIFA sanction for overrunning ads in the World Cup opener, but stands to make up to $330m from the tournament's first in-game...
Why Man City Esports isn’t just a badging exercise
Michael Russell reveals how Man City's Rocket League rise and RLCS showing come from a decade of selective, sustainable esports investmentFootball clubs have developed...