Euroleague enhances marketing strategy in Elevate tie-up

Euroleague Basketball has inked a partnership with US sports consultancy Elevate Sports Ventures to develop a new marketing strategy for the organisation’s Final Four...

Bally’s expands sports sponsorship presence with NBA agreement

The National Basketball Association (NBA) has confirmed the formation of a multi-year strategic partnership with land-based gaming operator Bally’s Corporation. Bally’s will gain access to...

Weetabix builds on UK and Ireland national football team sponsorship

Weetabix has strengthened its support of football in the UK to cover the remaining home nations and the Republic of Ireland, ahead of this...

No decision on Serie A rights allocation as assembly meeting rescheduled

Serie A clubs have yet to come to a unanimous decision on the vote to award the domestic rights to the Italian top tier...

Connecting Brands: How influencer marketing has helped the sports sector ride...

Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...

Aston Martin F1 becomes latest sports team to sign crypto partnership

Aston Martin Cognizant Formula One has become the latest sports team and the first Formula One team to partner with a cryptocurrency firm. The multi-year...

LVBet nets partnership with Douglas Costa

Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet. The 30-year old...

UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership

The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...

DAZN links with Tsunoda and Scuderia AlphaTauri for F1 offering

DAZN has designated Japanese Formula One driver Yuki Tsunoda as its new ambassador, in a deal that will see the streaming service collaborate with...

Various cities ‘at risk’ of losing Euro 2020 hosting status

Bilbao, Dublin and Glasgow are all ‘at risk’ of losing co-hosting duties for the delayed 2020 European Championships, with UEFA considering cutting the three...