Everton FC expands commercial partnerships

Premier League side Everton has expanded on its existing partnerships with Italian food giant Fratelli Beretta and multi-national company USM Holdings. Fratelli Beretta, which was...

EA Sports nets partnership with the European champions

Liverpool FC has signed a new multi-year deal with video-game developer Electronic Arts (EA), to become the club’s official football simulation game partner. As part...

MLB expresses interest in advertising patches

A recently released report by the Sports Business Journal (SBJ) revealed that Major League Baseball (MLB) has expressed considerable interest in selling ad patches...

Huddersfield kit unveiling met with fan disbelief

Huddersfield Town has released its Paddy Power sponsored ‘home kit’ for the 2019/20 Championship season and it hasn't gone down well with the club’s...

Engagement high as intriguing British Open beckons

The 148th British Open kicks off tomorrow at Portrush, with golf's oldest major inevitably peaking engagement amongst fans once again.  We spoke to Oddschecker US' International...

IBIA integrity report reveals suspicious sporting alerts on downward trend

The International Betting Integrity Association’s (IBIA) recently released Q2 2019 integrity report has revealed that suspicious alerts are on a downward trend when compared...

Cleveland Cavaliers strikes new partnership with UnitedCoin

The Cleveland Cavaliers and Cavs Legion GC (NBA2KL) have expanded into the cryptocurrency and blockchain sector, partnering with provider UnitedCoin. Not only will the partnership...

Liverpool drives onto the global stage with MG Motor

Liverpool FC has expanded its existing partnership with MG Motor to incorporate global markets.  Having originally signed with the Merseyside club in 2016 as its...

Stats Perform launches to harness AI technology

STATS has united with Perform to complete regulatory and closing requirements for the official formation of Stats Perform.  The collaboration seeks to harness some of the...

Sportsbet.io adds Flamengo to growing football portfolio

Sportsbet.io has secured the signature of Brazilian Serie A side Flamengo, becoming the club's official betting partner. The deal sees the Campeonato Brasileiro runners-up become...