How women’s sport is building its own audience with TikTok
In April 2023, more than 83,000 fans filled Wembley Stadium to watch England take on Brazil in the inaugural Women’s Finalissima. The match ended...
WNBA attendance & viewership figures open the season strong
On the opening weekend of the 2025/26 WNBA season, 89% of arenas were near full capacity as the league continues to ride the wave...
PDC explains why darts won’t follow boxing’s Middle East model
Boxing’s commercial success in the Middle East has been significant, prompting other sports to consider following a similar path. Darts is often mentioned in...
SailGP bets on docuseries to grow audience
SailGP has unveiled its first docuseries, Uncharted, offering a rare inside look at Jimmy Spithill’s transition from sailor to team CEO as the league...
Premier League refers Leicester City for alleged PSR breaches
Leicester City FC faces fresh scrutiny over alleged financial breaches and a controversial sponsorship as it battles on and off the pitch to stay...
Yas Links Abu Dhabi opens new Golf Academy with high-tech training...
Investment supports Abu Dhabi’s goal to become a regional hub for elite golf and sports tourismYas Links Abu Dhabi has unveiled its upgraded Golf...
Arsenal is taking lessons from Amazon not Manchester United
As Arsenal teams up with NTT DATA for a digital transformation partnership, Chief Commercial Officer Juliet Slot reveals why the club is rethinking what...
Visa’s Click to Pay for UEFA tickets to provide enhanced security...
Visa introduced its Click to Pay solution for football fans today (May 20), allowing for the purchasing of tickets for the UEFA Women’s EURO...
Arthur Ashe Stadium to undergo $800 million overhaul
The electric atmosphere of Arthur Ashe Stadium has been the backdrop to some of the most dramatic moments in tennis history. The thrilling battle between...
Gary Lineker to depart from BBC after 2024/25 season
Gary Lineker steps down from his role as the presenter of Match of the Day (MOTD).Lineker has confirmed he will leave the BBC at...