IMG strengthens collaboration with NFL in Asia and Europe
IMG has confirmed an agreement to exclusively manage the NFL’s media rights in 30+ international markets across Asia and Europe from 2024.
It’s a move...
Genius Sports brings new era of immersive sports to US
Genius Sports has strengthened its position as the provider of NFL betting data and streams in the North American market.
The London-based sportstech firm is expanding its BetVision offering –...
The esports report – Opel and Porsche deepen esports links
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.
This week’s edition highlights the increasing interest...
FIBA Basketball World Cup 2023 rakes in ‘record-breaking’ engagement
The latest viewership figures from the FIBA Basketball World Cup 2023 confirm that it was the most successful event to date in FIBA’s history.
Spanning...
ICC & NEAR Foundation provide Web3 functions for 2023 World Cup
The International Cricket Council (ICC) and London-based tech firm the NEAR Foundation will work together by bringing Web3 to the forefront of enhanced fan...
Palermo FC enlists SumUp as a sponsorship partner
Serie B club Palermo FC has struck a deal with global fintech SumUp for the latter to become a sponsorship partner of the club.
With...
USI adds Georgia Tech Athletic Association to betting integrity network
As the role of sports betting in the lives of US sports fans intensifies, sports wagering monitoring firm U.S. Integrity (USI) has welcomed a...
Report: Chelsea finally secures £40m shirt sponsorship deal
After a summer of searching, Chelsea have reportedly gained approval from the Premier League for Infinite Athlete to become the club’s front-of-shirt sponsor.
The deal...
ECB unable to fulfil ICEC equal pay deadlines
The England and Wales Cricket Board (ECB) has refused to commit to a specific deadline in which it addresses the pay gap between men...
Son Heung-Min lands Pepsi deal during EA FC 24 release
Fresh off scoring two goals for Tottenham Hotspur in a 2-2 draw against rivals Arsenal, Son Heung-Min has become the latest global ambassador for...