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Sideline Moves
BREAKING
Commercial
Time to read: 3 min
Sideline Moves: Stewart leaves Chelsea by mutual consent
October 9, 2026
Partnership Playbook
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Commercial
Time to read: 4 min
Partnership Playbook: Visa's NFL return, Arsenal cards and the NHL’s deal run
October 7, 2026
LIV Golf gets BC Partners lifeline
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Commercial
Time to read: 3 min
LIV Golf lands $300m BC Partners lifeline in bankruptcy
October 6, 2026
Emirates stadium, Arsenal stadium in London.
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Commercial
Time to read: 2 min
Arsenal scrap Emirates Stadium expansion, opt for hospitality and retail upgrades
October 5, 2026
Manchester City appeal case
BREAKING
Football
Time to read: 4 min
Will Manchester City prove its deals were not ‘sham contracts’ on appeal?
October 1, 2026
Manchester City Etihad sponsor considers Premier League action
BREAKING
Football
Time to read: 4 min
Etihad reveals it was not approached during Manchester City-Premier League case
October 1, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Shirts, WWE and Tesco's WSL play
September 30, 2026
Sideline Moves: Mbappe becomes ambassador of On
BREAKING
Commercial
Time to read: 5 min
Sideline Moves: Mbappé leaves Nike for On
September 25, 2026
SBC Summit headline PR.
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Events & Webinars
Time to read: 6 min
SBC Summit returns to Lisbon for a record-breaking year, headlined by historic keynotes and the biggest wave of new additions
September 23, 2026
New York Yankees
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Baseball
Time to read: 3 min
Steinbrenner family sells 4% Yankees stake in Apollo deal
September 23, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: La Liga, Man City and Visa
September 23, 2026
FC Barcelona leaving Camp Nou again
BREAKING
Football
Time to read: 5 min
FC Barcelona’s 2031 revenue goal & how the ‘new’ Camp Nou is involved
September 22, 2026
US Senate nears vote on college sports
BREAKING
Agencies
Time to read: 3 min
US Senate nears vote on college sports pay-and-transfer bill
September 22, 2026
Betfred Super League rugby ball on pitch.
BREAKING
Latest News
Time to read: 4 min
"Rugby league is gone": Betfred exits Super League
September 21, 2026
SBC Summit
BREAKING
Events & Webinars
Time to read: 3 min
Here We Go! Superstar Transfer Journalist Fabrizio Romano to Headline SBC Summit
September 21, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: 5 min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026
MUNICH, GERMANY - DECEMBER 9th 2025: UEFA Champions League - FC Bayern München vs. Sporting CP. Pictured: Alphonso Davies, of FC Bayern Munich, reacts to the action
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Advertisement
Time to read: 3 min
Alphonso Davies caught in AI gambling ad scandal
September 16, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Brentford, Palace and Super League
September 16, 2026
Six Nations moving to the US?
BREAKING
Hospitality
Time to read: 3 min
The Six Nations teams that could compete in the US 
September 11, 2026
Premier League EFL deal
BREAKING
Football
Time to read: 4 min
Premier League clubs warned over unlicensed betting sponsors
September 9, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Sport finds more room for sponsors
September 9, 2026
Manchester United-SumUp sponsorship deal
BREAKING
Football
Time to read: 3 min
Manchester United and SumUp to launch new payment card
September 8, 2026
General View of Liverpool fan during the UEFA Champions League final LIVERPOOL FC v REAL MADRID CF at the Stade de France
BREAKING
Football
Time to read: 3 min
Liverpool ends 17-year Standard Chartered shirt deal
September 8, 2026
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Featured Articles
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026