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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

Entain’s Gojic: Fixing detection starts with the customer

Entain CEE's Chief Sportsbook Officer Ivan Gojic on why market data alone no longer catches spot-fixing, the limits of AI, and cross-operator data sharingOperators...

Sideline Moves: Kang seals Lyon deal as Rolapp takes the commissioner’s...

Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves shaping the business of sportEvery Friday, we bring you the latest executive...

BBC plans fresh Wimbledon approach after criticism

The BBC and Wimbledon are promising a new and improved fan experience as both sides look to boost fan engagementThe BBC and the All...

UK to protect sports streaming rights from paywalls

Media green paper will add on-demand and catch-up sports streaming rights for the World Cup, Olympics and Wimbledon to the listed events regime, keeping...

World Cup hydration breaks are the one essential FIFA rule this...

The hydration breaks at this year’s World Cup have been one of the most controversial introductions to the tournament in the US, but the...

Partnership Playbook: Bundesliga, Monzo, Polymarket and more

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Harry Maguire linked to allegedly misleading Kingshot ads

Footballers’ appearances in Kingshot promos have sparked scrutiny after the ads were alleged to show gameplay that doesn’t match the real gameManchester United’s Harry...

IBM and Wimbledon add AI ‘Key Moments’ tool for 2026

The All England Club's 35-year IBM partnership adds a Key Moments tool and upgraded Match Chat, as both sides chase deeper digital fan engagementIBM...

UEFA’s EURO 2028 no hydration break rule the latest response to...

UEFA has confirmed hydration breaks won't feature at EURO 2028, the latest of several World Cup controversies it has moved to head off ahead...

The 10 most ridiculous ‘official partner’ titles in sports

Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...