Manchester United and SumUp to launch new payment card
Manchester United have added to its sponsorship inventory by bringing global payments company SumUp on board as its new sleeve sponsor. Manchester United have agreed...
Liverpool ends 17-year Standard Chartered shirt deal
Liverpool becomes the latest Premier League club to place a travel brand on the front of its matchday kits.Liverpool has named Turkish Airlines...
Wimbledon rules out influencer accreditation category
Wimbledon is tightening its approach to influencer access, but with disruption largely caused by non-accredited creators, its effectiveness is brought into question.Wimbledon has announced...
Sideline Moves: Kroenke secures record $4bn Angels buy
Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves that are shaping the business of sport.Stan Kroenke agreed to buy a...
Good Good Golf “got it so wrong”, says crisis expert
Good Good Golf has become an example of how not to react in a crisis, according to PR professionals.Good Good Golf has announced that...
SBC Launches Global Prediction Markets Forum to Confront the Sector’s Toughest...
Prediction markets have gone from a niche curiosity to one of the most contested questions in global gambling. Are they a financial product, a...
Partnership Playbook: Liverpool’s next shirt deal
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships.Transfer deadline day...
What is USDC? The stablecoin on Chelsea’s shirt
Chelsea bags a new front-of-shirt partner, but the deal is light on details around fan activations. Chelsea has ended its search for a front-of-shirt sponsor,...
Sideline Moves: NFL owners approve record $9.612bn Seahawks sale
Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves that are shaping the business of sport.NFL owners approved a record $9.612bn...
Partnership Playbook: FIBA turns VR into a courtside seat
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships.Would you like...