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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

The Premier League could face FCA action over unlicensed crypto deals

The Premier League has been called into question over some of its clubs’ relationships with crypto firms, which could deal a blow to the...

Is FIFA offloading World Cup tickets via unofficial resale platforms? 

Anticipation for the upcoming 2026 FIFA World Cup is continuing to build - with less than a week to go, all eyes are on...

Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine’s Gucci deal...

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

The World Cup betting gold rush comes with a warning

As operators prepare for the 2026 FIFA World Cup in Canada, executives across the betting industry warned that soaring acquisition costs and retention pressures...

New York and New Jersey subpoena FIFA over World Cup ticketing

US regulators have launched a formal investigation into FIFA’s World Cup ticketing practices amid mounting criticism over soaring prices, dynamic pricing models and concerns...

US becomes key to World Rugby’s biggest growth push

World Rugby has published a strategy aimed at improving the sport over the coming years. World Rugby has put the US at the centre of...

Enhanced Games touts $32m sponsorship haul after controversial debut

Days after the inaugural Enhanced Games concluded in Las Vegas, organisers are attempting to shift the conversation from anti-doping controversy and mixed sporting results...

Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Partnership playbook: American Airlines, Betano, Mastercard, Visa and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Everton hit by Entain campaign on offshore betting deals

Entain has urged six Premier League clubs to drop unlicensed betting sponsors, escalating pressure on football’s links to offshore gambling operators.Entain has written to...