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News relating to commercial deals within the sports business industry – this includes: sponsorship, hospitality, ticketing etc.

ITV secures exclusive UK rights to 2027 Rugby World Cup

ITV has beaten BBC interest to exclusive free-to-air rights to the 2027 men's Rugby World Cup in Australia, adding all 52 matches of the...

Wout van Aert launches own mobile network, and it belongs to...

The Visma–Lease a Bike rider's WVA Mobile sells two plans on Telenet's network, with premium subscribers promised behind-the-scenes content and ridesWout van Aert launched...

Turning World Cup audiences into lasting fan relationships

The recent 2026 FIFA World Cup is likely to have attracted the competition’s largest-ever global audience after Spain defeated Argentina 1-0 in the final...

Breaking down the biggest World Cup in history

Record ticket prices, a controversy-shadowed final and FIFA's biggest financial windfall to date, Insider Sport breaks down the business behind the 2026 FIFA World...

Bank of America extends Panthers naming rights as stadium renovation cost...

Tepper Sports & Entertainment has added $500m to its Bank of America Stadium project, raising its own contribution from $150m to $650mBank of America...

Ryder Cup hires Stripe to caddie for its payments

Cashless sports events are allowing fintechs like Stripe to make their way onto sports' biggest stages.Ryder Cup Europe and the PGA of America have...

Partnership Playbook: PGA closes on LIV, PSG’s Chinese ally

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Unlicensed gambling sponsors face UK sports ban from 2027

DCMS consultation would make sponsorship deals with unlicensed gambling operators a criminal offence, threatening Everton, Chelsea and F1 arrangementsThe UK’s Department for Culture, Media...

Aston Villa’s £20m Visit Rwanda deal draws sportswashing warning

Amnesty International says Rwanda will use Aston Villa's record shirt deal to deflect from its human rights recordAston Villa has named Visit Rwanda its...

Partnership Playbook: Man Utd’s stadium, The Hundred’s gamble

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...