UEFA & Heineken renew lengthy Champions League partnership

As the UEFA Champions League commences this week, the European footballing body and Heineken have announced an extension to their long-running partnership.  Heineken will remain...

Liverpool announces UPS as official global shipping partner

Liverpool FC and UPS have announced a new multi-year partnership, with the latter becoming the Premier League club's first official global logistics and shipping...

UEFA considering Women’s Champions League expansion

In a bid to enhance the growth of women’s football, UEFA is exploring plans to expand the Women’s Champions League (WCL).  The current format of...

Premier League to offer additional year in next TV rights deal

With the next round of broadcast rights negotiations for the Premier League set to take place in 2025, the English top-flight is reportedly set...

AFC ends FMA partnership due to ‘evolving post-pandemic environment’

The commercial partnership between the Asian Football Confederation (AFC) and Football Marketing Asia (FMA) has been terminated due to what has been described as...

Genius Sports largest shareholder Apax offloads 23M shares

British equity firm Apax Partners has begun the process of selling its 23 million shares in Genius Sports.  Apax is the largest shareholder in the...

Everton owner Moshiri agrees to sell club to 777 Partners

An agreement has been made between Everton FC owner Farhad Moshiri and 777 Partners over the sale of the Premier League club.  The American investment...

Wolves and LeoVegas embark on new training kit sponsorship deal

Wolverhampton Wanderers has has agreed a deal with betting operator LeoVegas to become the club’s official training kit partner.  LeoVegas branding will appear on the...

BetVictor backs Joe Joyce ahead of heavyweight rematch 

Ahead of his pivotal rematch with Zhilei Zhang, Joe Joyce has announced a new collaboration with BetVictor. The operator has become the official betting partner...

UK women’s sport viewership takes a significant leap

Research carried out by the Women’s Sport Trust has revealed that women’s sport in the UK is on the rise with TV viewership increasing...