England Rugby extends Gilbert partnership

England Rugby has announced the extension of its partnership with Gilbert Rugby, with the two entities looking to celebrate 20 years of collaboration. As a...

Motorsport Network boosts ticketing operations with Travel Destinations acquisition 

Motorsport Network’s subsidiary Motorsport Tickets has acquired UK-based firm Travel Destinations as the firm looks to broaden its operations in the space. As a result...

Manchester United links with Laybuy

Manchester United has announced a new partnership with Buy Now, Pay Later (BNPL) provider Laybuy.  The partnership looks to boost engagement by giving the club’s...

Yakubu Ayegbeni: The importance of finding the right brand to promote

Brand ambassadors provide companies with the opportunity to promote their brand using a recognisable face while also utilising that star to gain a wider...

Report: FIFA World Cup ranked as most marketable sporting property

According to SportsPro’s inaugural report, the FIFA World Cup has been named as the most marketable sports property with the competition beating the likes...

Aristocrat Technologies announces Las Vegas Raiders partnership

The Las Vegas Raiders has announced a new partnership with Aristocrat Technologies in which the Aristocrat Leisure Limited subsidiary will become an official partner...

FIFA to highlight steps to protect the integrity of football at...

FIFA's Head of Integrity Ennio Bovolenta will deliver the keynote for the Sports Integrity track at this month’s Betting on Sports Europe - Digital...

Verizon partners with Cisco to offer 5G stadium safety solutions

Verizon Business has revealed that it is collaborating with Cisco to offer 5G stadium solutions to provide a ‘safer in-person experience’ during sporting and...

NHL looks to commence 2020/21 season in January

The NHL and NHL Players’ Association has revealed that plans are put in place to commence its 2020/21 campaign on January 1 following commissioner...

XFL announces 2022 return date

Following the purchase of the XFL by Dwayne Johnson, Dany Garcia and RedBird Capital Partners from Alpha Entertainment LLC, the organisation has officially announced...