Brazil’s Supreme Court rules Copa America can go ahead as sponsors...

The Brazilian Supreme Court has ruled that the country can host the upcoming CONMEBOL Copa America, despite concerns about the state of the COVID-19...

SPFL inks ‘largest ever’ Cinch title sponsorship

The Scottish Professional Football League (SPFL) has named used car retailer Cinch as the division’s new title sponsor, touted as the ‘largest ever’ headline...

BeIN seals $600m UEFA club competitions MENA renewal

Pay-television network beIN Media Group has retained the rights to UEFA club competitions, including the UEFA Champions League, in the Middle East and North...

KO Entertainment delivers ‘unparalleled’ fan engagement with Bally’s

KO Entertainment, a subsidiary of global boxing promotion company Golden Boy Promotions, has formed a strategic alliance with Bally’s Corporation to integrate gamification into...

Hard Rock teams with Lionel Messi for 50th anniversary

Hard Rock International has marked its 50th anniversary celebrations by signing FC Barcelona’s Lionel Messi as its new brand ambassador for the next five...

UEFA selects AntChain as blockchain partner ahead of Euro 2020

UEFA has inked a five-year deal with AntChain, the blockchain business of Ant Group, ahead of the 2020 UEFA European Championships. Under the terms of...

Newcastle Racecourse ‘delighted to welcome’ new sponsor William Hill

The Arena Racing Company (ARC) and William Hill have announced that the sports betting operator has acquired the title sponsorship of the Northumberland Plate...

DAZN rebuffs Sky’s €500m Serie A content sharing bid

Digital sports subscription service and media business DAZN Group has rejected a €500 million bid from Sky Italia to ‘share’ the rights to the...

Fanslide to ‘transform’ Euro 2020 with fantasy football

London-based technology start-up Fanslide has launched the world’s first live, in-play, fantasy football game ahead of the upcoming UEFA European Championships, which aims to...

Nottingham Forest pens ‘record category’ sponsorship deal

Nottingham Forest has announced The Skinny Food Co as the EFL Championship club’s new back-of-shorts partner. As part of the record category deal for the...