Sponsorship News

FIFA Club World Cup

FIFA nets first commercial partner for stateside Club World Cup

FIFA has named its first official partner for next year’s FIFA Club World Cup by extending an agreement with a pre-existing long-term partner. Electronics firm Hisense has been named as the partner of the organisation. The company has been working...
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Morgan Stanley creates new sports investment portfolio

Aiming to help foster more growth within sports investment, Morgan Stanley has created a new portfolio for interested investors looking to profit from increasing sports team valuations.  Morgan Stanley’s Custom Core Sports League strategy will be open for investors, starting...
Women's golf Using golf clubs To help twist To warm up body before the play game with blurred soft nature background.

KPMG applauds women’s golf resurgence with sponsorship renewal

KPMG has renewed its title sponsorship of the KPMG Women's Irish Open for an additional three years.With this extension, the 2025 KPMG Women’s Irish Open will be scheduled earlier than in recent years, taking place in the first week...
Professional Soccer Football Match Championship on Stadium with Disappointed Coach Training Players. Teams Attacks, Plays in Pass. Major League Cup World Tournament Concept. Back View.

Lost trust? How the Football Manager delay impacts licensing

For decades, sports fans have taken a break from the pressures of supporting their teams by immersing themselves in video games. As consoles and technology have advanced, the complexity of these titles has increased. This constant need to adapt to...
Marina Storti, WTA Ventures: the importance of the Middle East for tennis’ global growth

Saudi PIF to focus on domestic Riyadh events and cut back on overseas spending

The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy. As reported by the Financial Times, the Governor of the Public Investment Fund (PIF), Yasir al-Rumayyan,...
Sutton United players celebrating win in the previous round vs Chertsey.

How Sutton Utd will harness FA Cup’s commercial power in Birmingham City clash

The phrase "the magic of the FA Cup" is believed to have originated around the 1888/89 season, gaining popularity when Warwick County, a non-league side, defeated a First Division club, Stoke City, 2-1 on 6 October 1888.  This upset highlighted...