Sponsorship News

Betfred Super League announces Steeden extension

The Betfred Super League has extended its agreement with Steeden to continue as the official match ball supplier for the rugby league top-tier for a further two years. Steeden match balls have become synonymous with iconic moments in Super League...

AS Roma finalises €36m Zytara Labs blockchain shirt sponsorship

AS Roma has inked a €36 million, three-year product partnership with Zytara Labs, with the Serie A club becoming the ‘first professional football organisation to broadly embrace blockchain technology to this degree’. As part of the deal, the DigitalBits blockchain...

TikTok signs up as official creator platform for Lions’ South African tour

Social media platform TikTok has been designated as the official creator platform of The British and Irish Lions’ tour of South Africa. TikTok will be the home of a series of LIVEs from both teams to take fans behind-the-scenes, bringing...

Gannett inks ‘historic’ Tipico sports betting partnership

Mass media holding company Gannett Co Inc has inked a five-year, exclusive partnership with Tipico USA Technology Inc - the US subsidiary of European based sports betting provider the Tipico Group of Companies.  As part of the tie-up, Gannett will...

UEFA partners with Engelbert Strauss for Europa League and Europa Conference

UEFA has selected German-based work and utility brand Engelbert Strauss as a partner of the second-tier UEFA Europa League and the newly formed, third-tier UEFA Europa Conference. The deal, which runs until 2024, will grant the firm rights across both...

Therabody makes first foray into US with Seattle Sounders

Seattle Sounders has named global tech wellness company Therabody as the official recovery partner of the Major League Soccer (MLS) franchise, marking the firm’s first  formal collaboration with a men’s professional football club in the US. The partnership provides Sounders...