Newcastle United is reportedly in advanced talks with Saudi sports management company Sela to replace Fun88 as the club’s front-of-shirt sponsor.  Talks are already at the point where the deal could be implemented in time for the 2023-24 Premier League...

American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited.  This will allow Genius to share ELF data and video streams across its global network of regulated sportsbook partners. By...

As the National Basketball Association’s (NBA) brand continues to grow exponentially worldwide, so too does its sponsorship revenue.  A recent report by Sponsor United revealed that NBA sponsorship revenue hit $1.4bn for the past season, 10.5% higher than the previous...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition takes a look at TSM’s departure from LCS and China giving its approval for the Microsoft and Activision Blizzard...

Manchester City has announced the extension of its existing partnership with global home appliance producer Midea.  The renewed agreement extends to both men’s and women’s teams to continue to collaborate on a series of activations which includes the #MideaHomeChallenge, which...

Issue 26 of the SBC Leaders Magazine is here and takes a deep dive into the seemingly never-ending debate of football gambling sponsorships.  In a thought provoking article that raises the question ‘are gambling sponsorships losing their allure for football?’...