Sponsorship News

NEO expand ‘successful’ partnership with payment solution

FIFA esports top-flight team NEO has announced its extended partnership with Paysafecard after a ‘successful’ first year. The eCash payment brand will continue to be visible throughout joint campaigns across NEO’s team activities, jersey integration, online and offline, and joint...

LSU Athletics add to Caesars list of sponsees in responsible gaming bid

LSU Athletics has announced Caesars Sportsbook as the sides official gaming and sportsbook partner in an aim to expand responsible sports education, whilst adding to Caesars growing number of sports sponsorships. Facilitated by PlayFly Sports, the partnership will see Caesars...

Liverpool FC moves with SC Johnson for “waste-free world”

Liverpool FC has entered a ‘Goals for Change’ partnership with SC Johnson, the producer of the Mr Muscle household cleaning product, in a bid to reduce plastic waste. The partners aim to create a ‘closed loop recycling model’ for around...

ICC targets emerging markets with new Australia streaming deal

The International Cricket Council (ICC) has entered an agreement with Cricket Australia to broadcast the Australian cricket schedule on its recently launched ICC.tv platform, focusing on ‘upcoming’ markets such as Europe and Southeast Asia. The streaming will begin from tomorrow, 21...

IndyCar Series releases 2022 schedule with ‘record number’ of races

The NTT IndyCar Series has released its 2022 schedule with a record number of 14 out of 17 races to be broadcast on NBC, including its earliest season opener in 19 years. With the season commencing Feb 27 next year...

Oleksandr Usyk named Parimatch’s first responsible gaming ambassador

Undefeated Ukrainian boxer Oleksandr Usyk has partnered with Parimatch Tech as the firm’s debut responsible gaming ambassador, ahead of his clash against Anthony Joshua this weekend. The agreement will see the 2012 Olympic gold medal-winning fighter and former undisputed cruiserweight...