Birmingham City FC has named Seat Unique as the club’s official hospitality and premium ticketing platform, starting with the current 2022/23 season. Throughout the three-and-a-half-year deal, the firm will exclusively power the club’s online ticket and hospitality sales for all...

DAZN has formed a distribution deal with OneFootball that aims to widen the reach of the former’s content in Germany and Austria. Through OneFootball’s network, selected live DAZN matches from Italy’s Serie A and France’s Ligue 1 will be offered...

Powerleague and Ladbrokes have announced the launch of an initiative to expand the availability of local pitches to footballers in the UK and Ireland. Named ‘Primetime Pitches’, this first-of-its-kind deal will see the operator provide free access to venues operated...

The 2023 Six Nations has announced plans as it enters its second year of partnering with video platform, TikTok. Aiming to ‘bring fans closer to the game than ever before’, the TikTok community will be given a ‘unique window’ into...

Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias have announced ambassador deals with cryptocurrency exchange platform, OKX.  As the company strengthens its ties with Manchester City, the partnerships will see the launch of the OKX Collective, which the firm...

The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues. The deal also sees STARRY - PepsiCo's new lemon lime drink - become the title partner of the NBA All-Star 3-Point...