Insider Sport - News from the business of sport

Premier League clubs warned over unlicensed betting sponsors

Sponsorship September 9, 2026

Pressure is mounting on Premier League clubs as the government considers rules that could ban sponsorship deals with unlicensed gambling operators.Gambling company Entain has...

Manchester United-SumUp sponsorship deal

Manchester United and SumUp to launch new payment card

Sponsorship September 8, 2026

Manchester United have added to its sponsorship inventory by bringing global payments company SumUp on board as its new sleeve sponsor. Manchester United have agreed...

General View of Liverpool fan during the UEFA Champions League final LIVERPOOL FC v REAL MADRID CF at the Stade de France

Liverpool ends 17-year Standard Chartered shirt deal

Sponsorship September 8, 2026

Liverpool becomes the latest Premier League club to place a travel brand on the front of its matchday kits.Liverpool has named Turkish Airlines...

What is USDC? The stablecoin on Chelsea’s shirt

Sponsorship August 28, 2026

Chelsea bags a new front-of-shirt partner, but the deal is light on details around fan activations. Chelsea has ended its search for a front-of-shirt sponsor,...

Brentford extends Hollywoodbets deal despite front-of-shirt ban

Sponsorship August 17, 2026

Brentford F.C. are the latest Premier League club that is not deterred by the front-of-shirt sponsorship ban after extending its long-standing partnership with Hollywoodbets. Brentford...

Red Manchester United flag with club crest blows in the wind near Old Trafford stadium.

Disney+ finds backdoor into Manchester United’s fanbase

Sponsorship August 13, 2026

Disney+ has found a way to capture Manchester United’s global audience for the 2026/27 season without signing a deal with the Premier League club.Disney+...

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