Sponsorship News

NFL players to become stakeholders in Monkey Knife Fight

The National Football League Players Association (NFLPA) has linked up with Monkey Knife Fight, a fantasy sports gaming platform, and sports company OneTeam Partners in a first-of-its-kind multi-partnership deal. The agreement allows NFL players to profit from and become stakeholders...

NHL side joins forces with BetMGM

National Hockey League side (NHL) Detroit Red Wings has expanded its strategic partnership with BetMGM, a sports betting and gaming platform. As part of the deal, BetMGM’s emblem will appear on the ice and around the Little Caesars Arena, along...

Coral celebrates football with Sunday League campaign

Coral has launched its new nationwide campaign ‘Sunday League’ celebrating Britain’s passion for football and its importance to all communities.    The campaign sees Coral continue its work with new creative advertising agency, Bartle Bogle Hegarty (BBH London) who at the...

Alfa Romeo and Sauber extends F1 deal

Alfa Romeo will continue their partnership with Swiss Formula 1 team Sauber, it has been revealed. An extra season has been added to the agreement, during which the team will continue to be referred to as Alfa Romeo Racing. The Italian...

EA and Learfield to launch new college esports league

Electronic Arts (EA) and media and technology services company, Learfield IMG College, have announced a new collegiate esports league. The division, which will be called ‘Level Next’, is open to college students at 2500 schools and universities across the nation. The...

Everton Women seal record commercial deal

Everton Women has signed a multi-year agreement with digital and telecommunications company MegaFon. The company, which already appears on the front of the men’s training apparel after completing a deal with the club in 2019, has extended their agreement to...