Sportradar’s IMG Arena deal raises competition concerns
The sports data market watches as the CMA's review of Sportradar-IMG may reshape the sectorThe UK’s Competition and Markets Authority (CMA) is reviewing Sportradar’s...
Sideline Moves: Tom Brady headlines a week of leadership moves
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Sponsorship News
ToonieBet named betting and casino partner of the Canadian Football League
Soft2Bet’s Canadian-facing brand ToonieBet secures Grey Cup rights and digital integrations across the leagueThe Canadian Football League (CFL) has announced a new partnership with...
What women’s sport is teaching us about smarter sponsorship
New data from the Women’s Sport Trust highlights a shift in sponsorship effectiveness, with challenger brands delivering stronger results through relevance, authenticity and emotional...
This week: bet365, Karbon X, York Space systems, Xapo Bank, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...
IMG enters the arena with Esports World Cup deal
IMG joins the star-studded roster of the Esports World Cup as its latest partnerThe Esports World Cup has partnered with global sports marketing giant...
Decathlon to take full ownership of AG2R La Mondiale cycling team
French sporting goods giant to assume sole control ahead of 2026 seasonDecathlon is set to become the sole owner of the professional cycling team...
Small market, big numbers: NBA Ads break the mould
Despite an unflashy Finals lineup, advertisers saw strong returns from the NBA Playoffs, as new data signals a shift in how sports viewership drives...