Sponsorship News

D.C United goes all in with Caesars partnership

MLS side D.C United has revealed that Caesars Entertainment will enter a strategic partnership with the team, commencing at the beginning of the 2020 MLS Season. As part of the agreement, D.C United will feature a ‘Caesars Sports’ logo on...

William Hill bets big on MMA with Bellator partnership

Ahead of this weekend’s Bellator Dublin: McCourt vs Ruis, Bellator MMA has confirmed a new partnership with William Hill. The new alliance will see the betting operator named as the new exclusive gambling partner of Bellator MMA, and will specifically...

Cadbury boosts partnership with Australian Olympic and Paralympic teams

Cadbury Australia has once again decided to partner up with the Australian Olympic and Paralympic teams, becoming an official partner for the upcoming Tokyo 2020 campaigns. The partnership will see Cadbury Australia continue as the official chocolate partner, supporting the...

NBL continues to grow with Hungry Jack’s extension

Australia's National Basketball League (NBL) has continued to show growth in the sport after extending its naming right partnership with fast food franchise Hungry Jack’s. In recent years basketball in Australia has started to rise in prominence, with the Hungry...

Vela ARMOR’s up with sports drink sponsorship

Sports drink brand BODYARMOR has unveiled Major League Soccer’s (MLS) Los Angeles Football Club (LAFC) star player Carlos Vela as the brand’s newest athlete partner. As a result, 2019’s MVP now joins the sports drinks athletic roster which includes the...

Four MLS teams board Captain Morgan’s sponsorship deal

Further strengthening its American brand identity, Captain Morgan has been announced as club partners for Inter Miami CF, Los Angeles FC, Minnesota United and Nashville Soccer Club. Along with becoming an official partner of Major League Soccer (MLS) last season,...