Sponsorship News

Bundesliga extends Sky Mexico partnership following ‘rapid growth’

The Bundesliga has extended its partnership with Sky with a four season deal in Mexico and Central America covering both the Bundesliga and Bundesliga 2. The deal also includes the German Supercup and the relegation play-offs in Mexico, as well...

Betcris expands exposure in Panamanian Baseball stadiums

The Panamanian Baseball Federation (PBF) has signed an agreement with Betcris which becomes the exclusive sponsor in the sports betting category of the 2022 Major Baseball Championship. This collaboration allows Betcris to have a presence in the baseball stadiums throughout...

Neil Callan carries new logo under 888sport sponsorship

Online gambling firm 888sport is sponsoring two-time UK Champion Jockey runner-up, Neil Callan, for the 2022 UK Flat season.    Callan will carry the betting brand’s logo on his riding wear as well as provide regular updates via a blog throughout...

Trident Leagues and Entain connect football fans and volunteers

The Trident Leagues and The Entain Foundation have launched the Pitching In Volunteer Hub, an online portal that aims to connect football fans and potential volunteers.  All 248 clubs that make up the Trident Leagues can participate in the programme,...

‘Definitive moment’ as XFL streamed on Walt Disney and ESPN platform

The XFL has reached an agreement with The Walt Disney Company (TWDC) and ESPN which will see all regular-season and playoff games to be presented on a joint platform.  The American professional football league is planning to kick off a...

AS Monaco expands ‘strong spirited’ VBET sponsorship

AS Monaco has extended its partnership with online sports betting company, VBET, for a further three years. The firm noted its desire to strengthen its presence in the French sports betting market,  explaining a shared aim to ‘to develop, together,...