The International Cricket Council (ICC) and London-based tech firm the NEAR Foundation will work together by bringing Web3 to the forefront of enhanced fan engagement in cricket.  The ICC will utilise the NEAR Web3 ecosystem to deepen global cricket fans’...

Serie B club Palermo FC has struck a deal with global fintech SumUp for the latter to become a sponsorship partner of the club.  With Palermo FC a member of the wider City Football Group - parent owners of Manchester...

After a summer of searching, Chelsea have reportedly gained approval from the Premier League for Infinite Athlete to become the club’s front-of-shirt sponsor.  The deal with the US sports data and technology company is worth a reported £40m-a-year and will...

Fresh off scoring two goals for Tottenham Hotspur in a 2-2 draw against rivals Arsenal, Son Heung-Min has become the latest global ambassador for Pepsi.  The partnership with the global beverage brand falls in line with the release of EA...

Everton Women has expanded its partnership with watch brand Christopher Ward to include back-of-shirt sponsor visibility.  The Barclays Women’s Super League differs from the Premier League by allowing teams to display sponsors on the back of shirts, together with the...

Newcastle United will embark on a new multi-year partnership with BetMGM’s UK branch as the club’s official partner throughout the 2023-24 season.  BetMGM branding will be visible across St. James’ Park to match-goers and TV viewers as Newcastle look to...