Sponsorship News

IOC president confirms sponsorship rollover for Tokyo 2020

Following the postponement of the 2020 Tokyo Olympics due to the COVID-19 outbreak, Thomas Bach, president of the International Olympic Committee (IOC), has confirmed that all sponsors for the Games will retain their rights for the event.  With the Olympics...

The esports report: Immortals drive forward with Jon Tuck and KitKat joins AGO Rogue

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This edition takes a look at Immortals hiring NASCAR’s former CCO to drive sponsorships, GameScorekeeper launching an esports age verification system and...

McLaren takes its esports division to the next level with Logitech

The McLaren Racing Formula 1 team has announced the renewal of its partnership with gaming equipment provider Logitech G. The agreement sees McLaren and the Logitech brand continue to create activations, such as the McLaren Shadow Project and the Logitech...

Knight Frank enters the market with Middlesex Cricket deal

2016 Specsavers County Championship division one champions Middlesex Cricket has announced real estate consultancy Knight Frank as its major sponsor. The partnership sees Knight Frank appear heavily on the second division side’s senior Men’s T20, Academy, Youth and Disability squad...

Bordeaux ends 16-year Puma partnership with adidas announcement

Ligue 1 side Bordeaux has ended a 16-year partnership with Puma following the announcement that has seen adidas unveiled as its official kit supplier as from the 2020/21 season. The news was confirmed by the club’s chief executive Frédéric Longuépée...

NBA’s Dinwiddie launches Blockchain banking alternative

Brooklyn Nets player Spencer Dinwiddie has agreed an exclusive partnership with Cred, a California based licensed lender, to allow NBA fans to earn interest on stablecoins and other crypto assets. Stablecoins are a type of crypto asset that are...