Sponsorship News

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SPFL gains additional revenue boost with latest Carling sponsorship deal

The Scottish Professional Football League (SPFL) has named Carling as its official beer partner for the Premier Sports Cup.  Over the next three seasons, Carling will sponsor the Premier Sports Cup whilst also creating a range of activations that will...
Emilio Butragueño, Real Madrid's Director of Institutional Relations, and Javier López Cerrón, CEO of Grupo Orenes.

Real Madrid joins list of clubs winning with betting deals

Real Madrid has announced a two-year partnership with VERSUSbet, a sports betting and online casino brand subsidiary of Grupo Orenes.  This agreement covers all of Europe, excluding Spain, and was presented by Emilio Butragueño, Real Madrid's Director of Institutional Relations,...
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Manchester City enhances advertisement growth with StairMedia

Premier League champions Manchester City have inked a new partnership deal with Spanish sport venue advertising company StairMedia.  The club will work with StairMedia to maximise its visibility through the advertising firm’s LED technology systems to activate new advertisement opportunities...

Santiago Gandara, BetWarrior: Partnering with national football is a matter of positioning

In part of his interview with Insider Sport, Santiago Gandara, Chief Marketing Officer at BetWarrior, breaks down the dynamics and goals of the betting group’s deal with the Argentine Football Association (AFA). Partnering with national associations like the AFA -...

F1 adds another big name brand to growing partner portfolio

Formula One has added another major commercial partner to its roster in LVMH, which has become a global partner of the motorsport racing series. The French luxury fashion brand joins several big-name brands on F1’s partner portfolio. The branding elements...
Genius and Extrela Bet: three pillars for protecting safeguarding Brazilian sports

Genius Sports and EstrelaBet: three vital pillars for safeguarding Brazilian sports

“Match-fixing is a huge issue, not only for the sports side of the business but also for sportsbooks,” Guilherme Buso, VP for Brazil at global sportstech firm Genius Sports stressed in a recent press conference. Brazil’s sports scenes have a...