Insider Sport - News from the business of sport

Euroleague locks in clubs ahead of NBA’s Europe move

Sponsorship June 23, 2025

Euroleague Basketball has confirmed major structural updates for the 2025–26 season, including a 20-team format, new wildcards and financial reforms.The Euroleague has confirmed a...

Partnership Playbook: Airbnb, Brooks, Midnite, Gatorade and more

Sponsorship June 18, 2025

This week’s sponsorship highlights include Airbnb teaming up with FIFA across three major tournaments, the WNBA and 2K extending their gaming partnership, and West...

Twickenham, UK. 2nd June 2019. The England Women's players huddle ahead of the match between England Women and Barbarians Women.

Women’s Rugby World Cup taps familiar O2 to boost excitement

Sponsorship June 18, 2025

The 2025 Women’s Rugby World Cup strengthens its relationship with O2, as excitement builds for what is expected to be a record-breaking tournament on...

Batsman hitting cricket ball at ICC tournament.

ICC challenges developers to reinvent cricket on mobile

Cricket June 18, 2025

As cricket’s digital presence continues to grow, the ICC is opening the door to developers who can help the sport engage its next generation...

European football clubs across top five leagues

Premier League revenues continue to grow, but so is the rest of Europe

Sponsorship June 16, 2025

Revenue across Europe’s top five football leagues reached a new all-time high, according to Deloitte’s latest Annual Review of Football Finance. The European football market...

An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top

Sideline Moves: Yamal scores with Visa deal ahead of World Cup

Sponsorship June 13, 2025

Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...

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