Sponsorship News

Barclays Premier League matchball stood on podium

CAT takes lead judiciary of UK football data rights dispute

The Competition Appeal Tribunal (CAT), UK law’s main court for business and economic disputes, has ruled that it will act as the lead judiciary in the data rights and competition infringement claim made by Sportradar against Betgenius and Football...

Atletico Madrid signs up official iGaming partner in BBIN deal

La Liga giants Atletico Madrid has selected software supplier BBIN as its official iGaming supplier partner in Asia. Ten-time La Liga winners Atletico Madrid currently sit second in the Spanish top tier, just a point behind league leaders Real Sociedad....

American Hockey League grows global audience with Genius Sports

The American Hockey League (AHL) has penned an exclusive data and streaming deal with Genius Sports Group to expand ice hockey’s audience on a global scale. The sports data and technology company, which already has agreements in place with the...
Liverpool Football Club bobblehead figure Christmas merchandise

Football’s Festive Featurettes: Liverpool’s ‘Blood red’ Christmas

The quintessential Christmas advertisement has become as much a part of the festive ritual as a tree decorated in lights or a wreath hanging on the front door. Each year without fail, the British public wait with baited breath for...
Fulham Football Club corner flag at Craven Cottage

ClearScore secures first football partnership with Fulham

Credit scoring marketplace ClearScore has been chosen as Premier League club Fulham FC’s new sleeve sponsor and principal partner until the close of the 2020/21 campaign. The London-based fintech’s logo appeared on the left sleeve of first-team players’ shirts in...

BOSA – Digital: Betting partnerships allow sports teams to compete with streaming platforms

Sports betting and content creation often go hand-in-hand when intertwined in conversation, with the two developing a mutually beneficial relationship in recent years. Speaking at this week's Betting on Sports America - Digital on a panel entitled ‘The changing relationship...