Sponsorship News

Bundesliga adds to global broadcasts via SPN India partnership

Bundesliga International has agreed to a deal with Sony Pictures Networks India (SPN) for the latter to access exclusive media rights to broadcast the Bundesliga in India and the Indian subcontinent.  The agreement, running until the end of the 2022/23...

Wild announces helmet partner in return of 82-game season

The Minnesota Wild has announced a partnership with Twin Cities Toyota dealers as the team's new helmet entitlement partner.  The collaboration sees the Toyota logo appear on the Wild's home and road helmets, and the enterprise will continue as the...

Dallas Mavericks and Betway link in ‘free to play’ partnership

Dallas Mavericks have announced a multi-year partnership naming Betway as the official and exclusive free-to-play partner of the NBA side.  The collaboration secures branding rights for Betway as the betting platform’s logo is to be shown around the court at...

SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports

The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions such as the CIS it is still a popular means of boosting both revenue and...

NASCAR partners Fubo Sportsbook to strengthen sports betting links

The National Association for Stock Car Auto Racing (NASCAR) has assigned Fubo Sports to become an authorised gaming operator. In collaboration, the pair look to provide racing fans with a ‘unique and engaging’ wagering experience. The launch of Fubo Sportsbook...

Real Madrid strengthens Codere partnership across Latin America

Real Madrid FC has extended its partnership with Codere for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.    The gaming group will serve as Real Madrid’s regional betting partner for Latin America, covering 20 countries in...