PFL partners with Cloudbet in MMA’s latest crypto betting deal
The recent trend of crypto betting and casino operators seeking exposure in MMA continues, as the Professional Fighters League (PFL) announces a deal with...
All Premier League clubs clear of PSR violations for 2021-24 cycle
The Premier League has revealed that all 20 clubs have avoided breaching the league’s Profit and Sustainability (PSR) rules. Stakeholders of England’s top-flight league patiently...
Sponsorship News
RL Commercial and IMG re-launch improved ‘Our League’ app
Rugby League Commercial and IMG have re-launched Our League, Rugby League’s official fan app, in partnership with Urban Zoo.Following the update, supporters are able to access the latest news, videos and key information on the app’s Match Centre. This...
Welsh teams could head to Europe under FAW’s League Cup revamp plans
The Football Association of Wales (FAW) is proposing a major shapeup of the country’s football league structure which could see more teams compete in Europe.Announced today (13 January), the plans would see the winner of the Welsh League Cup...
SBC Leaders Magazine: LeoVegas CEO Gustaf Hagman talks trust in MGM
Trust is the defining characteristic of the international BetMGM brand rollout, LeoVegas CEO Gustaf Hagman tells the new edition of SBC Leaders magazine.The cover feature of issue 34, published today, sees Hagman discussing life at LeoVegas following its acquisition...
Jets, Browns and Jaguars to play in NFL London fixtures this year
The National Football League (NFL) has confirmed that the New York Jets, Cleveland Browns and Jacksonville Jaguars will play in London this year.Tottenham Hotspur's Tottenham Hotspur Stadium will host the Jets and the Brows, while the Jaguars will return...
PSG ‘shapes future of digital engagement’ with Bipanda deal
Paris Saint-Germain (PSG) has named Bitpanda as its new premium partner and official crypto trading partner.Under the multi-year agreement, Bitpanda's branding will be showcased at the Parc des Princes. It also includes digital activations, player involvement in content creation...
AS Monaco Basket joins forces with zondacrypto for Euroleague
Basketball team AS Monaco Basket has announced European crypto exchange zondacrypto as its main partner for the Euroleague competition.Under the agreement, zondacrypto’s logo will appear on the front of the game jerseys of the current French champions.According to Monaco...