Sponsorship News

Research reveals football tops player sponsorship deals

Football players make up 60% of all sponsorship deals involving the top four sportswear brands, according to research by the Golf Travel Centre. As well as uncovering football’s overwhelming sponsorship numbers, the study also sought to uncover that a significant...

Svenska Spel donates SEK50m to grassroot sports initiatives

Strengthening its commitment to youth sports in Sweden, Svenska Spel has made a SEK50m donation to grassroots schemes, with football associations receiving the greatest level of donations. The donations, made via its Gräsroten scheme, marks the seventh consecutive year that the gambling operator...

Reading FC sponsor Casumo matches shirt auction total with GamCare donation

Enhancing the conversation around responsible gambling, Reading FC's principal partner Casumo has pledged to match the money raised from the auction of the club's match-worn poppy-branded shirts as part of separate donation to industry charity, GamCare.  The announcement follows this year's Responsible Gambling Week,...

Honda confirms NHL extension

Honda has unveiled a multi year renewal of its partnership with the National Hockey League (NHL).  The extension means that Honda will retain its status the league’s official automotive partner in the United States and Canada through the 2021-22 season....

UEFA toasts extension of Heineken partnership

Heineken has deepened its relationship with UEFA, signing a further sponsorship agreement to become the official beer partner of UEFA EURO 2020. The extension means that Heineken will be a partner of both Europe's most prestigious club competition – the...

Takeaway.com served up as latest sponsor of EURO 2020

Takeaway.com has been delivered as the latest partner of UEFA EURO 2020, which will give the online food delivery company the rights to stadium advertising, a unique player escort experience for children and chances for customers and those visiting...