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Newcastle United, St James' Park
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Commercial
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Bubbles on the Tyne: Newcastle pops the cork with Taittinger
October 28, 2026
Partnership Playbook
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Latest News
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Partnership Playbook: Real Madrid, McDonald's and Midnite
October 28, 2026
Red Manchester United flag with club crest blows in the wind near Old Trafford stadium.
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Football
Time to read: min
Manchester United chaos grows with INEOS club sales 
October 27, 2026
Madrid, Spain - October 19, 2025: Liga match between Getafe FC and Real Madrid played in Getafe. Real Madrid players during the match. Professional soccer. EA Sports Liga 2025, 2026.
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Asia
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Mbappé and La Liga try to contain China fallout after 'dictator' comment
October 27, 2026
Image of the NBA.
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Basketball
Time to read: min
NBA signs prediction market deals with Kalshi and Polymarket
October 27, 2026
Premier League revenue share rise
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Commercial
Time to read: min
European club revenues rise by 146% as Premier League increases share
October 26, 2026
Premier League's 115 charges against Manchester City
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Football
Time to read: min
Premier League hires ‘Treasury Devil’ in Man City battle
October 26, 2026
Features & Analysis
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West Ham United has launched Boleyn Brew
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Fan Engagement
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Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
October 21, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Roman Abramovich, former Chelsea owner, Deloitte
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Football
Time to read: min
Deloitte approved falsified Abramovich accounts, BBC finds
October 12, 2026
AS Monaco's stadium.
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Features & Analysis
Time to read: min
How AS Monaco and Payhound are building a partnership beyond visibility
October 9, 2026
FIFA flag on the BMO Field stadium. Vega
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Agencies
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Vega declares FIFA bid, first to challenge Infantino
October 8, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Media & Technology
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Image of the NBA.
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Basketball
Time to read: min
NBA signs prediction market deals with Kalshi and Polymarket
October 27, 2026
US Ski and snowboarder skiing and snowboarding downhill in high snowy mountains against sun sunshine, active winter sports holidays travel at ski health resort concept
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Broadcasting
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US Ski & Snowboard tackles fragmented sports rights
October 22, 2026
Watching Baseball infield
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Broadcasting
Time to read: min
MLB regional broadcast rights hold firm at $1.6bn
October 19, 2026
CONMEBOL
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Broadcasting
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CONMEBOL swaps betting ads in Brazilian broadcasts after ban
October 15, 2026
Los Angeles - October 23, 23021: Netflix building signage in Hollywood
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Broadcasting
Time to read: min
Netflix secures Spanish rights to the 2030 World Cup
October 13, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
YouTube sports strategy
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Broadcasting
Time to read: min
How YouTube aims to contend in a competitive sports rights field   
October 5, 2026
Rheinbach, Germany 5 June 2021, The logo of the streaming service "DAZN" on the screen of a smartphone with white headphones and a remote control.
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Boxing
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DAZN eyes boxing edge with The Ring Magazine deal
October 2, 2026
MUNICH, GERMANY - DECEMBER 9th 2025: UEFA Champions League - FC Bayern München vs. Sporting CP. Pictured: Alphonso Davies, of FC Bayern Munich, reacts to the action
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Advertisement
Time to read: min
Alphonso Davies caught in AI gambling ad scandal
September 16, 2026
Commercial
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Newcastle United, St James' Park
BREAKING
Commercial
Time to read: min
Bubbles on the Tyne: Newcastle pops the cork with Taittinger
October 28, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: min
Partnership Playbook: Real Madrid, McDonald's and Midnite
October 28, 2026
Madrid, Spain - October 19, 2025: Liga match between Getafe FC and Real Madrid played in Getafe. Real Madrid players during the match. Professional soccer. EA Sports Liga 2025, 2026.
BREAKING
Asia
Time to read: min
Mbappé and La Liga try to contain China fallout after 'dictator' comment
October 27, 2026
Image of the NBA.
BREAKING
Basketball
Time to read: min
NBA signs prediction market deals with Kalshi and Polymarket
October 27, 2026
Investment & Strategy
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Red Manchester United flag with club crest blows in the wind near Old Trafford stadium.
BREAKING
Football
Time to read: min
Manchester United chaos grows with INEOS club sales 
October 27, 2026
Premier League revenue share rise
BREAKING
Commercial
Time to read: min
European club revenues rise by 146% as Premier League increases share
October 26, 2026
Premier League's 115 charges against Manchester City
BREAKING
Football
Time to read: min
Premier League hires ‘Treasury Devil’ in Man City battle
October 26, 2026
Turkish Football Federation: TFF
BREAKING
Europe
Time to read: min
Turkish Football Federation suspends 147 club officials for betting offences
October 22, 2026
People
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Sideline Moves: Hellmann takes Eintracht Frankfurt job
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Europe
Time to read: min
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
October 23, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Aleksander Ceferin and Gianni Infantino
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Europe
Time to read: min
Is Čeferin’s fourth-term bid following Infantino’s FIFA playbook?
October 12, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Commercial
Time to read: min
Sideline Moves: Stewart leaves Chelsea by mutual consent
October 9, 2026
US Sports
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Image of the NBA.
BREAKING
Basketball
Time to read: min
NBA signs prediction market deals with Kalshi and Polymarket
October 27, 2026
Watching Baseball infield
BREAKING
Broadcasting
Time to read: min
MLB regional broadcast rights hold firm at $1.6bn
October 19, 2026
Partnership Playbook, NBA
BREAKING
Basketball
Time to read: min
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
October 14, 2026
Sideline Moves: Arsenal layoffs
BREAKING
Commercial
Time to read: min
Sideline Moves: Stewart leaves Chelsea by mutual consent
October 9, 2026
SBC Events
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Latest News
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SBC and VNLOK announce strategic partnership to strengthen licensed operator participation at SBC Summit Europe
October 19, 2026
SBC Summit 2026
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Events & Webinars
Time to read: min
SBC Summit 2026 Closes Record Lisbon Week with 40,000 Attendees as Event Commits Through to 2030
October 14, 2026
SBC Summit Europe
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Europe
Time to read: min
SBC Summit Europe builds on Amsterdam move with regulated markets focus
October 8, 2026
SBC Awards 2026
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Latest News
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Winners Announced for SBC Awards 2026
October 2, 2026
Women's sports
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Sideline Moves: Mbappe becomes ambassador of On
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Cricket
Time to read: min
Sideline Moves: Engelbert exits WNBA as ECB names Poulton
September 11, 2026
WSL, Crystal Palace
BREAKING
Football
Time to read: min
WSL investigates Crystal Palace over substitution breach
September 7, 2026
UK women's sport WSL Sky Sports sign petition
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Broadcasting
Time to read: min
Football, Cricket & Rugby unite for greater coverage of UK women’s sport
September 4, 2026
Sideline Moves: Hellmann takes Eintracht Frankfurt job
BREAKING
Baseball
Time to read: min
Sideline Moves: Splitter lands the Chicago Bulls job
June 19, 2026
Podcast
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Sports betting
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Ivan Gojic, Entain CCE
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Commercial
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Entain's Gojic: Fixing detection starts with the customer
June 30, 2026
Anthony Gaud, Chair, Regulated Esports and Video Game Committee, speaks about gamification of gambling.
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Interviews
Time to read: min
Q&A: Anthony Gaud on gamification risks in gambling 
June 25, 2026
Doha, Qatar- Ocotber 10,2022 :Stadium 974 is a football stadium in Ras Abu Aboud, Doha, Qatar. Opened 30 November 2021, it is a temporary venue made from 974 recycled shipping containers.
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Features & Analysis
Time to read: min
Do you remember the first time?
June 11, 2026
Close up of a jewellery scale with gold nuggets.
BREAKING
Fan Engagement
Time to read: min
The World Cup betting gold rush comes with a warning
June 2, 2026