Sponsorship News

W2RC World Rally Raid Championship 2023.

Extreme E and Jackson Swiss Partners align for positive change

Extreme E has named Jackson Swiss Partners, a boutique firm specialising in foreign exchange risk management, its exclusive foreign exchange supplier As part of the agreement, Jackson Swiss Partners will leverage its lean, debt-free and profitable business model to provide...
credit: Shutterstock

Girona announces Etihad Airways as main sponsor next season

Etihad Airways will become the official main sponsor of La Liga club Girona FC in a newly agreed deal that will span across the next three seasons.  Girona - who share the same owner as Manchester City; City Football Group...
Australian fans cheering on rugby.

Rugby Australia shows commitment to fans with Fanatics deal 

Rugby Australia has announced an exclusive partnership with global digital sports platform Fanatics, with the latter set to run the official Rugby Australia online store. Under the exclusive agreement, Fanatics has rebuilt the online store on its Cloud Commerce Platform,...
João Pedro Dobes: Vasco da Gama as innovative now as in its early days

João Pedro Dobes: Vasco da Gama as innovative now as in its early days

Vasco da Gama is a football club which has been at the forefront of Brazilian sports since its foundation 130 years ago. João Pedro Dobes, the team’s Commercial Manager, explains how this vision is being taken into the modern...
credit: Shutterstock

SL Benfica latest sports team to ink partnership with PRIME

Logan Paul and KSI’s PRIME drink beverage continues its marketing escapade across the sports industry by announcing SL Benfica as its latest partner.  PRIME will become the official hydration partner of the Portuguese football club until 2027, with Benfica stating...
Entain’s Ladbrokes Aus partners with UFC in regional deal

TKO unites WWE and UFC event teams to seize revenue opportunities

TKO Group Holding (TKO) has combined the UFC and WWE Live Events teams into one unit to bolster its live events portfolios.Following the merger, the TKO Live Events Strategy Team will take the helm in steering revenue growth strategies...