Reading FC is going to change its goal nets from white to rainbow coloured, again, in support of the Stonewall Rainbow Laces campaign.  In collaboration with official partner Casumo, this change will take place during the men's home game against...

SEON has partnered with French Fantasy Football company Sorare in a bid to stop fraud within its referral program.  The collaboration sees Sorare implement the onboarding monitoring of the ‘fraud fighters’, as well as device fingerprinting and tailored risk rules...

The Kontinental Hockey League (KHL) has entered into a partnership with Portable.TV to broadcast the whole season on its app. Facilitated by the global sports business agency SportFive, the collaboration will also enable Portable.TV users to access highlights of hockey...

Esports company Complexity Gaming has launched Complexity Stars which looks to unite the communities of gaming, esports, professional athletes and celebrities.  The new platform has been created to aid athletes and celebrities in elevating their profiles within esports and gaming...

Watford FC and principal partner Stake.com, a crypto sports betting and casino operator, have announced combined support for the Rainbow Laces LGBTQ+ inclusivity campaign.  The joint pledge will see LED branding at Vicarage Road - usually dedicated to marketing for...

Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer. For the 2021/22 season, the collaboration is looking to benefit the motor company as it looks to build upon...