Sponsorship News

Harfid scores Schalke 04 premium partnership

Schalke 04 has strengthened its relationship with construction and project management company Harfid by announcing that the firm will be the Bundesliga side’s premium partner and sleeve sponsor. Harfid had previously been the sleeve sponsor for Schalke’s 2019/20 DFB-Pokal campaign, however,...

Cricket legend Brett Lee becomes Sportsbet.io ambassador

Sportsbet.io has entered into cricket sponsorship after announcing that former Australian international Brett Lee will be the cryptocurrency sports betting website's new brand ambassador. Brett’s duties as ambassador include contributing to various Sportsbet.io activations such as a series of dedicated...
Serie A

Serie A launches empty stadium virtual graphic solutions with ISG

Serie A has agreed a partnership with Interregional Sports Group (ISG) that will see the firm provide virtual graphic solutions for crowd-free stadiums across Italy. The decision to use a virtual background, which will be used during Serie A matches...
Formula 1

F1 enhances video distribution with M2A Media

Formula 1 has partnered with M2A Media to acquire, process and distribute the competition's live content to its global broadcasters and sports rights owners. As part of the agreement, F1 will adopt M2A Connect, an event-based cloud-IP transport service, to...
The PGA

The PGA seals double deal with Titleist and FootJoy

The Professional Golfers’ Association (PGA) has extended its partnership with Acushnet-owned brands Titleist and FootJoy for a further three-years until 2023. As part of the deal, Titleist will provide a range of balls and golf bags for key events such...

Interbrand: How brands can win sports fans over behind closed doors

Geoff Miller, the associate director for brand consultancy Interbrand, writes for Insider Sport to discuss how brands can adapt to behind closed door events in order to maintain a strong fanbase and maximise appeal. At a time where our habits...