Sponsorship News

Inter Milan enters talks with BC Partners private equity firm

Private equity firm BC Partners is in talks to buy into Serie A club Inter Milan, according to a Reuters report. Suning Holdings Group, which acquired an 68.55% stake in the club in 2016, is said to be looking to...
Riders compete in the 2018 edition of the Amstel Gold Race

Infront secures new cycle for Flanders Classics and Amstel Gold Race

Infront has tied down the international broadcast rights to the Flanders Classics and the Netherlands’ Amstel Gold Race. The Switzerland-based agency’s partnership with Flanders Classics covers both the Tour of Flanders and the annual one-day road race in Limburg. Infront’s agreement...

Raiders owner Mark Davis confirms purchase of WNBA team

Owner of the National Football League (NFL) franchise Las Vegas Raiders, Mark Davis, has confirmed that he is on the verge of purchasing the Las Vegas Aces. Davis will take over the Women’s National Basketball Association (WNBA) outfit from MGM...

Philadelphia 76ers signs partnership with Verizon

Three time National Basketball League (NBA) champions the Philadelphia 76ers have signed a multi-year partnership with Verizon. The agreement will see Verizon become the team’s official mobile 5G sponsor as well as presenting partner of the 76ers official mobile app. Customers...

Toronto Maple Leafs chosen as subject of Amazon docu-series

The Toronto Maple Leafs will be the first National Hockey League (NHL) franchise chosen as the subject of Amazon’s All or Nothing documentary series. The multi-episode docu-series titled All or Nothing: Toronto Maple Leafs, will chart the team’s 2020/21 campaign...

Allied Sports hires Jeff Ehrenkranz to spearhead international expansion

Sports marketing agency Allied Sports has appointed Jeff Ehrenkranz to lead its international growth and expansion. Ehrenkranz leaves Octagon Worldwide for the US-based startup after 25 years serving as the firm’s President of Octagon’s International Marketing Business. The sponsorship executive...