Sponsorship News

IOC hires brand ambassadors as match-fixing ‘ruins passion of the sport’

The International Olympic Committee (IOC) has appointed eight new brand ambassadors in a bid to raise awareness of the dangers of match-fixing and manipulation. With the Beijing 2022 Winter Olympics approaching, each ambassador is representative of a different competiving nation...

SailGP signs Mubadala as Grand Final title sponsor

SailGP has announced a new partnership with Mubadala Investment Company which will become the title partner of the Season 2 Grand Final.  Taking place in San Francisco on 26-27 March this year, the newly named Mubadala United States Sail Grand...

Ski Classics ends Visma seven-year title partnership

Ski Classics has made the decision to end its partnership with Visma after season XII, which has been the title partner of the competition for the last seven years. After succeeding Swix, which was the previous title partner for three...

NHL powers modern consumer experiences with Extreme Networks Wi-Fi

The National Hockey League (NHL) has formed a partnership with Extreme Networks which names the company the official Wi-Fi analytics provider and a Wi-Fi Partner of the league. Until 2026, ExtremeAnalytics will be implemented across NHL arenas with the brand...

Manchester City signs sponsorship with second Mubadala-backed firm

Manchester City FC has announced a new partnership with Aldar Properties PJSC which sees the company become the club’s official real estate partner. The sponsorship looks to build new development projects within real estate, retail and football education, building on...

TikTok named as debut title partner for Women’s Six Nations

Six Nations Rugby has announced a partnership with TikTok which will see the social media platform become the Women's Six Nations’ first ever title partner. From the 2022 season until 2025, the collaboration also sees TikTok become an official partner...