Sponsorship News

Chelsea flag at Stamford Bridge.

Chelsea offers Skrill awareness opportunity in pre-season initiative

Chelsea FC has name Paysafe’s digital wallet Skrill as an official pre-season tour partner.  As per the agreement, Skrill will serve as the presenting partner for the club’s inaugural pre-season tour, featuring a match against Wrexham AFC at Levi’s Stadium...
credit: Shutterstock

Jude Bellingham becomes the new face of EA Sports FC 25

Real Madrid and England’s Jude Bellingham has been named as the official cover star of EA Sports’ FC 25 video game.  Bellingham becomes the youngest global cover star in EA Sports football history, and follows in the footsteps of previous...
credit: Levy Merchandising

Wolves enlists Neo to help drive FX payment awareness

Ahead of the 2024/25 Premier League season next month, Wolves has named cross-border payment company Neo as its foreign exchange partner.  As the Official Foreign Currency Exchange Partner of Wolves FC, Neo will handle its FX and multi-currency transfer payments...
Close-Up on Logo of Tottenham Hotspur Football Club on an official 2021 jersey on September 24, 2021.

Spurs unleash the Kraken with new crypto sponsorship

Tottenham Hotspur has named crypto platform Kraken as the club’s first-ever official crypto and Web3 partner.Under the agreement, Kraken’s logo will feature on the sleeves of both the men’s and women’s teams. Both organisations have stated that there will...
“It’s much more than just playing video games” - capitalising on the rise of esports

“It’s much more than just playing video games” – capitalising on the rise of...

It’s impossible to deny that esports has carved out an impressively large space in the global entertainment and hospitality sectors. From Korea to the US, Latin America to Eastern Europe, esports venues regularly sell out to huge crowds. As the...
AFA

AFA pens betting deal in latest international expansion effort

The Argentine Football Association (AFA) has signed its latest commercial deal, building up its engagement with the betting industry in the process, via a deal with Parimatch. Founded in Ukraine and headquartered in Cyprus, Parimatch operates a betting and gaming...