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Top 10 most ridiculous 'official partner' titles in sport

The 10 most ridiculous ‘official partner’ titles in sports

Sponsorship June 19, 2026

Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...

NBA teams are placing more value in single, long-term sponsorship deals

Sponsorship June 10, 2026

The NBA continues to grow and expand its sponsorship inventory with new title rights agreements and jersey patch deals, but more sparingly and with...

Premier League crypto sponsorship concerns

The Premier League could face FCA action over unlicensed crypto deals

Sponsorship June 4, 2026

The Premier League has been called into question over some of its clubs’ relationships with crypto firms, which could deal a blow to the...

Partnership Playbook: Bale, beIN and ESPN

Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine’s Gucci deal and more

Sponsorship June 3, 2026

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

Enhanced Games touts $32m sponsorship haul after controversial debut

Sponsorship May 27, 2026

Days after the inaugural Enhanced Games concluded in Las Vegas, organisers are attempting to shift the conversation from anti-doping controversy and mixed sporting results...

Partnership playbook: American Airlines, Betano, Mastercard, Visa and more

Sponsorship May 20, 2026

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

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