Sponsorship News

A close-up of a hand holding a TV remote control seen in front of the Peacock logo.

USL Super League chooses Peacock as official streaming platform

The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming platform for its inaugural season. Beginning the weekend of 17-18 August, fans in the US will...
Cricket player ready to throw the ball.

Worcestershire Cricket Club and Dafabet forge streaming deal

Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform. As part of the club's digital expansion, Dafabet will serve as the headline sponsor for its live streaming service,...
Everton flag in wind.

Everton gives Castore enhanced rights as inaugural stadium sponsor

Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s new stadium.Under the multi-year agreement, Castore will supply travel wear, playing and training kits for...
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Manchester United to invest £50m in Carrington training facility

Manchester United will begin work on redeveloping its Carrington training complex next week as part of a £50m project.  The Premier League club will look to improve all areas of the building and to deliver a “world class football facility...
National Hockey LeagueFans Silhouette. Crowd celebrate and support the NHL hockey Team.

Smith Entertainment Group brings the NHL to Utah

Smith Entertainment Group has finalised an agreement to establish an NHL franchise in Utah, following the approved transfer of the Arizona Coyotes' franchise in April.Owned by Smith Entertainment Group, the Utah franchise will be led by Ryan and Ashley...
Harry Kane (England striker) pressing in front court in the first half during soccer match ITALY vs ENGLAND, UNL, League A Group3 day5, San Siro stadium.

Harry Kane hopes to ‘inspire’ as Allianz global ambassador

Ahead of England’s Euros campaign, England captain Harry Kane has joined German finance company Allianz as its global brand ambassador.Under the multi-year agreement, Kane will serve as a global brand ambassador for Allianz, collaborating on global marketing campaigns aimed...