Sponsorship News

Manchester Utd and TeamViewer to call time on partnership after 2026

Manchester United’s £235 million shirt sponsorship with TeamViewer will not be renewed, according to the software firm. The pair agreed a five-year contract in March of last year, but TeamViewer has decided it is not delivering a full return on...

Everton brings BOXT to sleeves of Men’s, Women’s and Under-21 shirts

Everton FC has signed a shirt sleeve partnership agreement with BOXT from the start of the 2022/23 season. Covering the Men’s, Women’s and Under-21 teams, the boiler company will also feature across the Premier League club's digital spaces and in...

PHF provides greater access and visibility with SportsBubble

The Premier Hockey Federation (PHF) has formed a partnership with SportsBubble to give fans a ‘universal source’ for live event viewing information. The internet-based technology company provides software, marketing, and services aiming to simplify discovery and access to sports. Reagan Carey,...

Man United creates ‘unique’ fan events powered by Qualcomm Technologies

Manchester United FC has announced a multi-year collaboration with Qualcomm Technologies, featuring the Snapdragon brand. The ‘strategic’ arrangement promises to create unique events and experiences for fans at Old Trafford and around the world - powered by Snapdragon platforms. Victoria Timpson,...

Athletico Paranaense scores Betsson shirt sponsorship

Brazilian football club Athletico Paranaense has partnered with Betsson which will become a sponsor until the end of 2023.   The online gambling company’s branding will be placed on the lower back of the club’s home and away shirts as well...

Dinamo Bucharest develops content strategy in 888 partnership

Dinamo Bucharest FC has formed a collaboration that will see online betting and gaming company 888 become the club’s main sponsor. 888 branding is set to feature on the players’ shirts and training equipment, as well as throughout Stadionul Dinamo....