Sponsorship News

Harrah’s set to soar following Philadelphia Eagles marketing partnership

A marketing deal has been stuck between National Football League (NFL) Franchise the Philadelphia Eagles and Harrah’s Philadelphia Casino and Racetrack. The deal, which further enhances the ongoing exclusive partnership between the league and Caesars Entertainment’s, follows on from the...

PSG launches premium Visit Rwanda partnership

A three year ‘Premium Partner’ deal has been signed between Ligue 1 champions Paris Saint-Germain and country tourism agency Visit Rwanda. The partnership will see Visit Rwanda gain access to the branding space on the warm-up jerseys worn by the...

CONIFA names Sportsbet.io as World Football Cup 2020 sponsor

Confederation of Independent Football Associations (CONIFA) has named cryptocurrency sportsbook Sportsbet.io as its new premier sponsor for the World Football Cup 2020. Sportsbet.io’s sponsorship of the tournament, which will take place in Skopje, the Republic of North Macedonia, follows the CONIFA Sportsbet.io European...

FavBet lands heavyweight brand ambassador in Filip Hrgović

Croatian heavyweight prospect, Filip Hrgović has signed a two-year partnership agreement with the international betting company, FavBet.  The collaboration will see the undefeated banger take part in a series of marketing activities as well as the development of many projects...

Seahawks integrate Amazon Web Services to boost performance

Amazon Web Services (AWS), a subsidiary of the Amazon e-commerce company, has announced it is now the cloud, machine learning (ML) and artificial intelligence (AI) provider for the Seattle Seahawks.  As a result of the deal the National Football League...

Parimatch unites with ESforce Holding for esports league

Parimatch has united with ESforce Holding for the Dota2 Parimatch League Season 1 with a prize pool of $75,000. This is the first time that a betting company has organised its own competition for esports fans. At the league final,...