Sports outfitter Fanatics has signed a 10-year deal with the National Hockey League (NHL) to become its jersey manufacturer, replacing its predecessor Adidas.  Commencing from the 2024-25 season onwards, the e-commerce platform’s branding will be displayed on NHL jerseys and...

Italy’s National Football Team has signed a new sponsorship deal with retail store chain Esselunga. The Federazione Italiana Giuoco Calcio (FIGS) announced its new premium partner at the Centro Tecnico Federale in Coverciano. According to the agreement, Esselunga will provide...

Manchester City’s Kevin De Bruyne has signed an endorsement deal with McDonalds, which will see the Belgian midfielder appear in various marketing campaigns in his home nation.  De Bruyne, alongside his wife Michele Lacroix, will also become a part of...

Spanish football club Atlético Madrid has attracted a new sponsor for the next three seasons of LaLiga after signing with rent-a-car firm AVIS.  According to the club, the collaboration will focus on creating “innovative initiatives” tailored for both AVIS customers...

Social media platform TikTok has become the latest media content partner of the MLS in a deal that will see both brands receiving fueling each other’s exposure.  While no financial details have been publicly revealed, some of the conditions that...

Calipay-owned Caliente.mx has become a ‘key commercial partner’ of Mexican football after the brand signed its biggest sponsorship deal yet.  The partnership was announced at a press conference held at the Mexican Football Federation’s (FMF) headquarters in Toluca, where it...