Sponsorship News

Football clubs in Brazil against betting ban

Nine Brazilian clubs warn betting ban would push teams into insolvency

Nine Brazilian clubs and the São Paulo state championship posted coordinated statements defending the regulated betting market, warning that restrictions would drive teams toward...
Premier League EFL deal

Premier League clubs warned over unlicensed betting sponsors

Pressure is mounting on Premier League clubs as the government considers rules that could ban sponsorship deals with unlicensed gambling operators.Gambling company Entain has...
Manchester United-SumUp sponsorship deal

Manchester United and SumUp to launch new payment card

Manchester United have added to its sponsorship inventory by bringing global payments company SumUp on board as its new sleeve sponsor. Manchester United have agreed...
General View of Liverpool fan during the UEFA Champions League final LIVERPOOL FC v REAL MADRID CF at the Stade de France

Liverpool ends 17-year Standard Chartered shirt deal

Liverpool becomes the latest Premier League club to place a travel brand on the front of its matchday kits.Liverpool has named Turkish Airlines...
Chelsea players with new USDC sponsor.

What is USDC? The stablecoin on Chelsea’s shirt

Chelsea bags a new front-of-shirt partner, but the deal is light on details around fan activations. Chelsea has ended its search for a front-of-shirt sponsor,...
LONDON- JULY 31, 2023: Brentford FC football stadium exterior logo in West London.

Brentford extends Hollywoodbets deal despite front-of-shirt ban

Brentford F.C. are the latest Premier League club that is not deterred by the front-of-shirt sponsorship ban after extending its long-standing partnership with Hollywoodbets. Brentford...