Horizm highlights Saudi’s sporting social media success
Sport tech company Horizm has released its latest report uncovering the latest trends in digital sports fan engagement.The ‘2024 Digital Value of Fans’ report...
Francesco Totti named Betsson.sport ambassador in Italy
Italian football legend Francesco Totti has been named an ambassador for Betsson.sport.
Stockholm-listed Betsson praised Totti for his ‘exceptional talent’ and ‘illustrious career’, whilst the...
Sponsorship News
Francesco Totti named Betsson.sport ambassador in Italy
Italian football legend Francesco Totti has been named an ambassador for Betsson.sport.
Stockholm-listed Betsson praised Totti for his ‘exceptional talent’ and ‘illustrious career’, whilst the partnership will focus on delivering exclusive content, interviews, news and highlights across various sporting disciplines.
The...
Betano promises to ‘shine a light’ in FRF extension
Betano has extended its partnership with the Romanian Football Federation (FRF) until 2030.
The multi-year agreement builds upon a ‘very positive’ two years of working together and follows a 2022 deal that saw the Kaizen Gaming-owned brand become the title...
Monterrey Rayados adds women’s team to renewed Codere sponsorship
Spanish betting group Codere has secured continued visibility in Mexican sports via a renewal of its deal with Liga MX side Monterrey Rayados Football Club.
Codere, which focuses on Spanish-speaking betting countries, counts Mexico as one of its most significant...
Ghana’s stadium set to shape future of African rugby
Ghana has unveiled ‘The Rugby Stadium’, the first international standard rugby stadium in West Africa that adheres to World Rugby guidelines and regulations.The Rugby Stadium was unveiled at the 2024 African Games and is located at the University of...
MLC hits for six securing Cognizant as title sponsor
Major League Cricket (MLC) has announced Cognizant, a technology services company, as its first-ever title sponsor.
Announced ahead of the competition’s second season, which is set to kick off from 4 July, the partnership makes Cognizant the first-ever title sponsor...
Behind The Badge: How Orange County SC’s stadium battle vs LA Galaxy galvanised support
It can often be difficult for smaller sports teams to share a city/state with a neighbouring team that is much larger and financially better off.
But when those large teams try to impose their authority over its neighbour, the neighbour...