Sponsorship News

Greek Super League rebrands following Interwetten partnership

The Greek Super League has signed a new partnership with Interwetten which sees the DACH bookmaker being named as the main sponsor and naming rights partner for the competition. As a result of the three-year agreement, the competition will now...

Nottingham Forest seals UK Meds extension

Nottingham Forest has renewed its back of shirt and training wear partnership with online pharmacy UK Meds ahead of its 2020-21 campaign. According to the EFL Championship side, the deal is an extension of its original partnership which was a...

PGA Tour announces BetMGM content and marketing deal

The PGA Tour has added to its growing list of partners by naming BetMGM as an official betting operator of the competition. As part of the multi-year content and marketing deal, BetMGM will have rights in the US to use...

NFL continues to boost sponsorship portfolio with Invisalign partnership

The NFL has added yet another name to its list of sponsors ahead of the 2020-21 season with Invisalign being named as the official clear aligner sponsor for the competition. As a result of a deal between the NFL and...

Heineken 0.0% replaces Amstel as Europa League partner

Heineken 0.0% has replaced Amstel as the UEFA Europa League’s official beer sponsor for the remainder of the 2019/20 season after signing ‘the largest ever single sponsorship deal involving a non-alcoholic beer brand’, according to Heineken International. Heineken, which owns...

AC Milan announces ‘symbolic’ EA partnership

AC Milan has struck a multi-year partnership with Electronic Arts (EA) which sees the Rossoneri become exclusive to EA Sports’ FIFA franchise. As part of the deal, which is expected to ‘deliver innovative, world-class entertainment’ for both entities’ global audiences,...