Sponsorship News

CONMEBOL and OneFootball develop instant highlights package

The South American Football Confederation (CONMEBOL) and OneFootball have formed a streaming partnership to give users access to the sport across Brazil and Latin America. The collaboration will provide a new highlights format for the CONMEBOL Libertadores and CONMEBOL Sudamericana....

Sky Bet gives ‘unrivalled access’ to EFL play-offs in #StepUp campaign

As a partner of the English Football League (EFL), Sky Bet has introduced its #StepUp campaign which will focus on the current play-offs. The Flutter Entertainment betting and gaming brand continues the messaging around the play-offs it has displayed for...

Indy 500 gives Caesars Sportsbook ‘strong presence’ at motorsports events

The Indy 500 and the Indiana Motor Speedway (IMS) have formed an agreement which makes Caesars Sportsbook an official sportsbook partner of the motorsport event. Under the provisions of the partnership, Caesars Sportsbook will become the sponsor for the remaining...

Land Rover continues ‘decades of support’ in Wallabies partnership

Rugby Australia has renewed its partnership with Land Rover, which sees the car manufacturer continue as the official vehicle of the Wallabies until the end of 2024. Australia’s national rugby team will wear the Land Rover logo on the back...

Australian Ice Hockey audio-visual data distributed by Sportradar

The Australian Ice Hockey League (AIHL) has formed a deal with Sportradar which, until 2024, will include audio-visual distribution rights and integrity operations. AIHL’s data is set to be distributed by the sports data company worldwide, with the exception of...

Buccaneers strap in Hertz as rental car partner

The Tampa Bay Buccaneers have designated Hertz as the exclusive rental car partner of the NFL team in a multi-year partnership.  As well as several ‘first-ever’ collaborations, the car rental company will receive recognition as the team's newest pewter partner...