Sponsorship News

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Nationwide continues to sponsor the NFL Walter Payton Man of the Year award

The NFL and Nationwide have announced a multi-year renewal of their partnership that sees the financial institution continue to present the Walter Payton NFL Man of the Year award.  The league’s official auto, home, life, business, agribusiness and pet insurance...

Reports: FC Barcelona may select New Balance as kit supplier for 27/28 season  

The winds of change could be whistling down the seats at the Camp Nou as FC Barcelona explores various options to replace its decades-old kit supplier partnership with Nike.  This was first reported by Spanish media outlet Sport, which added...
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Ronaldinho the star of Booming Games’ latest slot titles

Brazilian footballing icon Ronaldinho has secured a new sponsorship deal with Booming Games to appear in a series of upcoming slot titles. The World Cup and Champions League winner will be an active part of Booming Games’ slot titles set...
UEFA Women's Champions League

UEFA to embark on women’s football tournament expansion from 2025

UEFA will initiate a shakeup of its women’s football schedule from 2025, planning to launch a second pan-European competition and change the Women’s Champions League format. The new tournament will follow a ‘straight knockout format’, with teams which fall out...
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Newcastle United announce ‘unique partnership’ with InPost

Newcastle United has announced a “unique commercial partnership” with InPost Group to become the club’s Official Parcel Collection and Delivery Service Partner.  The out-of-home delivery provider will install parcel lockers outside of St. James’ Park in a “first of its...

PGA Tour’s Monahan says LIV merger still on track for hole-in-one at the end...

PGA Tour Commissioner Jay Monahan made an appearance at the recent New York Times DealBook Summit, where he expressed confidence that the merger with LIV Golf is still looking at an end-of-the-year deadline.  “We’re having conversations with multiple parties. The...