Formula E partners with ITV in return to UK free TV
Formula E has returned to free-to-air television in the UK via a deal with ITV, one of the country’s oldest terrestrial broadcasters.The electronic motorsports...
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...
Sponsorship News
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of the agreement, hockey fans will have access to live streaming of up to 90 regular...
Goalden View: Ranking footballers by fame and not performance
In today’s digital age, the quest for popularity has extended far beyond social media influencers, with athletes and sports organisations now battling for recognition not just for their on-field achievements but also for their public personas.Success in sports has...
Leicester partner BC.GAME reportedly to lose Curaçao betting licence
Leicester City’s front-of-shirt partner, the online sportsbook and casino firm BC.GAME, has lost its operating licence according to Josimar, a football news outlet.Josimar claims to have seen a Curaçao Gaming Control Board (GCB) document stating that the regulator is...
Middlesbrough Foundation celebrated with Kindred’s shirt gesture
Middlesbrough Foundation will feature as the club’s front-of-shirt sponsor this weekend, following a sponsorship donation by Kindred, Middlesbrough's principal partner. Following the gesture by Kindred, Middlesbrough Foundation’s logo will feature on the front of the men’s first-team shirts in its...
PokerStars moves to up US visibility with Philadelphia Flyers deal
Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced a deal with PokerStars, an online gaming brand owned by the multinational betting conglomerate Flutter...
Portugal national football team partners with Puma ending Nike deal
Puma has signed a long-term partnership with the Portuguese Football Federation (FPF) which will see its Portuguese national teams wear Puma kits for the first time. Starting from early 2025, Puma will equip Portugal men’s, women’s and youth teams with...