Sponsorship News

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Team GB and Aldi ink partnership extension ahead of Paris Olympics

Team GB and Aldi have announced they have extended their partnership through to 2032. The UK’s fourth-largest supermarket will be supporting Team GB athletes as they work towards the Paris 2024 Olympic Games and the Milan-Cortina 2026 Olympic Winter Games,...
The logo of Barcelona football club on an official jersey

FC Barcelona to end Nike deal and explore its own brand

Reports have suggested that FC Barcelona is set to end its longstanding partnership with Nike and establish its own brand.According to SPORT, the Spanish footballing giant may opt to produce its own kits should it choose to terminate its...
Man satdown with 'Remember The Rovers' written on the back of his football kit.

Blackburn Rovers receives grant to fuel Alzheimer’s support

Blackburn Rovers Community Trust (BRCT) initiative ‘Remember The Rovers’ has received a £10k grant from the Sky Bet EFL Building Foundations Fund. Founded in 2019 to provide a social lifeline to those suffering from Alzheimer’s and dementia, ‘Remember The Rovers'...
West Ham crest on a kit.

West Ham United empowers women with Femfresh partnership

West Ham United women’s team has named Femfresh as its official feminine hygiene partner to emphasise the importance of women’s health. The Barclays Women’s Super League club has collaborated with Femfresh to emphasise a shared commitment to women’s health, hoping...
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Commonwealth champ McColgan becomes Shokz brand ambassador

Scottish 10,000 metre Commonwealth champion, Eilish McColgan, has been unveiled as an ambassador for global consumer electronics brand, Shokz.  McColganjoins forces with the headphones brand to support her training regime and provide extra motivation through music, as she prepares for...
SBC Summit Rio

SBC Summit Rio: An Exploration of the Dynamic Brazilian Landscape

The inaugural edition of SBC Summit Rio will see 3,000 industry professionals with a keen interest in the Brazilian market convene at the Windsor Convention & Expo Center in Rio de Janeiro from March 5th - 7th.  SBC Summit Rio...