Sponsorship News

Adidas secures eight-year extension to Arsenal contract

Arsenal FC has renewed its partnership with Adidas until 2030, under a multi-dynamic agreement covering kit manufacturing, marketing and community outreach. The agreement between the Premier League club and German multinational sportswear company will include an increased focus on the...

Newcastle Utd becomes latest Parimatch Premier League partner

Sports betting brand Parimatch has secured its latest Premier League partner, signing a contract with Newcastle United. The brand, part of the Parimatch Tech business, now has four partners in the English top-flight, building on previous deals with Chelsea FC,...

Scottish FA and PTI Digital power personalised fan experiences

The Scottish Football Association has partnered with PTI Digital to create and deliver a long-term, holistic digital transformation strategy. The deal looks to ‘encompass the entire game in Scotland’, from the National Teams and Hampden Park to the grassroots. Specifically, the...

DP World Tour extends long-serving Emirates partnership

The DP World Tour and Emirates have enhanced their relationship, whereby the international airline will remain an official partner of the competition until the end of the 2024 season. The company gains ‘highly visible branding’ across 21 DP World Tour...

BBC to show all Rugby League World Cup games

All 61 Rugby League World Cup matches from the men's, women's and wheelchair editions of the tournament are set to be broadcast on BBC. It is the first time all three versions of the competition will be broadcast live on...

Kowa continues ‘avid support’ of golf through PGA Tour partnership

The PGA Tour has agreed a partnership with Kowa Company as the latter’s Vantelin becomes the official pain relief gel, cream, patch, tape and support sleeve of the competition. The collaboration also covers the PGA Tour Champions, as Kowa will...