Sponsorship News

Birmingham City provides ‘flexible booking opportunities’ with Seat Unique

Birmingham City FC has named Seat Unique as the club’s official hospitality and premium ticketing platform, starting with the current 2022/23 season. Throughout the three-and-a-half-year deal, the firm will exclusively power the club’s online ticket and hospitality sales for all...

DAZN makes top leagues more accessible with OneFootball

DAZN has formed a distribution deal with OneFootball that aims to widen the reach of the former’s content in Germany and Austria. Through OneFootball’s network, selected live DAZN matches from Italy’s Serie A and France’s Ligue 1 will be offered...

UK&I footballers gain access to free pitches via Powerleague and Ladbrokes deal

Powerleague and Ladbrokes have announced the launch of an initiative to expand the availability of local pitches to footballers in the UK and Ireland. Named ‘Primetime Pitches’, this first-of-its-kind deal will see the operator provide free access to venues operated...

Six Nations offers ‘new route’ of fan engagement in second year with TikTok

The 2023 Six Nations has announced plans as it enters its second year of partnering with video platform, TikTok. Aiming to ‘bring fans closer to the game than ever before’, the TikTok community will be given a ‘unique window’ into...

‘Next step’ for Man City as four players partner with crypto’s OKX

Alex Greenwood, Ilkay Gündoğan, Jack Grealish and Rúben Dias have announced ambassador deals with cryptocurrency exchange platform, OKX.  As the company strengthens its ties with Manchester City, the partnerships will see the launch of the OKX Collective, which the firm...

NBA signs triple partnership with PepsiCo’s STARRY brand

The NBA, the WNBA and NBA G League have named STARRY as the official soft drink of the leagues. The deal also sees STARRY - PepsiCo's new lemon lime drink - become the title partner of the NBA All-Star 3-Point...