Sponsorship News

Liverpool unlocks new sponsorship category with Kodansha

Liverpool FC has named Japanese publisher Kodansha as the Premier League club’s new official publications partner. Focusing on community, Kodansha - a publisher of television and anime magazines, picture books and novels, and official merchandise - will team up with...

Betway launches Olympic-themed esports challenges

Online sports betting operator Betway has launched a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges, in cooperation with Blast Premier. An extension of Betway’s ongoing partnership with the esports tournament organiser, the new challenge maps - known as the...

Betsul signs on as Sport Club Internacional sponsor

Brazilian football club Sport Club Internacional has partnered with South American sports betting platform, Betsul. Under the terms of the agreement, the Betsul brand will appear on the back of the shorts of players’ kits. In addition, the partnership will include...

Chicago Bears partners with Rush Street Interactive and Rivers Casino

The Chicago Bears of the National Football League (NFL) have inked a multi-year agreement with Rush Street Interactive and Rivers Casino Des Plaines. Marking the Bears’ first in the sportsbook and casino ecosystems, the collaboration has designated RSI’s BetRivers as official...

Aston Villa enlists OB Sports as new sleeve sponsor

Premier League club Aston Villa has designated OB Sports as a new principal partner and new exclusive official sleeve partner. Under the terms of the deal, the OB Sports brand logo will adorn the sleeve of Aston Villa’s new 2021/22...

Wembley capacity increased to 75% for Euro 2020 semi-finals and final

Wembley Stadium will house 60,000 fans at the semi-finals and final of the 2020 UEFA European Championships, after the UK government came to an agreement with the football governing body to up the capacity to 75%. It had already been...