Sponsorship News

BSC Young Boys secures Plus500 partnership

Reigning Swiss Super League champions BSC Young Boys has signed a two-year partnership with Plus500, with the online trading company’s logo being featured on all the front of the club’s official kits and training gear from next season.  Plus500 has...

Interwetten extends TSG Hoffenheim and Vfl Wolfsburg sponsorships

Interwetten has added a three-year extension to its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, with the partnerships due to last until at least June 2023. Having initially signed its sponsorship deal with Vfl Wolfsburg in...

Dugout partners with Ekstraklasa to boost global fan engagement

Looking to broaden its global fan engagement opportunities, Ekstraklasa has partnered with football digital media company Dugout to distribute content for the top Polish professional league via the firm’s embedded video player. The partnership comes as Ekstraklasa returned to competitive...

SPFL announces ‘virtual season tickets’ for 2020/21 campaign

The SPFL has signed a new five year deal with Sky Sports, which includes partnering with the broadcaster to launch its 2020/21 campaign in August and introducing ‘virtual season tickets’. Scottish Premiership clubs will be able to create and sell...

The esports report – BLAST strikes DouYu deal and Vodafone Giants acquires X6tence

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition takes a look BLAST’s latest deal with Chinese streaming service DouYu, Vodafone Giants’ acquisition of X6tence, and Barclays partnering...

Liverpool announces short-term New Balance extension

Liverpool FC has confirmed that due to the suspension of Premier League activities the club will continue to use its 2019/20 New Balance kit until 1 August following a short-term extension.  New Balance's contract with Liverpool was due to expire...