UEFA has confirmed that Adidas will remain the official match ball supplier for the Champions League for the next three seasons. The three-year deal allows Adidas to provide the official match balls for all UEFA Champions League fixtures starting from...

This season marks a pivotal moment for Aston Villa. Not only is the club gearing up to celebrate its 150th anniversary, but it's also making a long-awaited return to the UEFA Champions League after a 42-year absence.  The European Cup...

Serie A’s AC Milan has announced a new strategic collaboration with technology company Dyson to tap into new capabilities off the San Siro pitch.  Both parties were drawn to one another's “relentless pursuit of excellence” and will work on collaborating...

The 2026 World Cup is still two years away but FIFA is striving to build up a sponsor portfolio of big name brands ahead of the world’s biggest sporting event. In its latest commercial push, the company has partnered with...

McDonald’s and Kick It Out have teamed up with English football manager Emma Hayes OBE to award 100 bursaries to aspiring football coaches nationwide. Under the partnership, Hayes will mentor a group of selected coaches, supporting them as they work...

The International Chess Federation (FIDE) and Singapore Chess Federation (SCF) have named Google as the title sponsor of its World Championship in Singapore. Under the agreement, Google will sponsor the FIDE World Chess Championship Singapore 2024, which will take place...