The Scottish Professional Football League (SPFL) has named Carling as its official beer partner for the Premier Sports Cup.  Over the next three seasons, Carling will sponsor the Premier Sports Cup whilst also creating a range of activations that will...

Real Madrid has announced a two-year partnership with VERSUSbet, a sports betting and online casino brand subsidiary of Grupo Orenes.  This agreement covers all of Europe, excluding Spain, and was presented by Emilio Butragueño, Real Madrid's Director of Institutional Relations,...

Premier League champions Manchester City have inked a new partnership deal with Spanish sport venue advertising company StairMedia.  The club will work with StairMedia to maximise its visibility through the advertising firm’s LED technology systems to activate new advertisement opportunities...

In part of his interview with Insider Sport, Santiago Gandara, Chief Marketing Officer at BetWarrior, breaks down the dynamics and goals of the betting group’s deal with the Argentine Football Association (AFA). Partnering with national associations like the AFA -...

Formula One has added another major commercial partner to its roster in LVMH, which has become a global partner of the motorsport racing series. The French luxury fashion brand joins several big-name brands on F1’s partner portfolio. The branding elements...

“Match-fixing is a huge issue, not only for the sports side of the business but also for sportsbooks,” Guilherme Buso, VP for Brazil at global sportstech firm Genius Sports stressed in a recent press conference. Brazil’s sports scenes have a...