Sponsorship News

NHL delivers 5G with Verizon partnership

The National Hockey League (NHL) has announced a multi-year partnership with Verizon in which the firm has become the competition’s official 5G partner, official wireless services partner and official mobile edge computing (MEC) partner in the U.S. Moreover Version will...

Pointsbet becomes Indianapolis Colts official betting partner

PointsBet has been named as the Indianapolis Colts’ official betting partner for the remainder of the season following a partnership between the two entities. As a result of the partnership, the NFL side has given PointsBet a variety of sponsorship...

Everton names Parimatch as official betting partner

Everton Football Club has strengthened its network of partnerships after the Premier League side selected Parimatch to become its official betting partner. Under the terms of the two-year agreement, Parimatch will gain the marketing rights to promote its brand in...

NHL’s Penguins enhance game-day experience with Rivers Casino Pittsburgh and BetRivers

The NHL’s Pittsburgh Penguins have named Rivers Casino Pittsburgh and BetRivers.com as the franchise's new ‘Official Casino’ and ‘Official Sportsbook’ respectively as part of a new multi-year agreement. The agreement will forge an exclusive marketing partnership that includes Rivers Casino...

BoyleSports extends partnership with PDC’s Grand Slam of Darts

Growing its presence within UK sports, BoyleSports has announced it will continue as title sponsor of the PDC’s ‘Grand Slam of Darts’ tournament.  It comes as the competition is set for its November showcase at Wolverhampton’s Civic Hall (14-22 November),...

UFC enhances athlete recovery with Hyperice partnership

The UFC has agreed a new partnership with recovery and performance technology brand Hyperice in which the company’s products will be featured within the MMA organisations Las Vegas and Shanghai performance institutes. As a result of the deal, Hyperice will...