Sponsorship News

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William Hill grants Sports Book of the Year to Beryl Burton memoir

William Hill has named Beryl Burton OBE’s memoir as the 34th winner of its Sports Book of the Year award (#SBOTY2022), a prized recognition for sports writing. The bookmaker announced “Beryl Burton: In Search of Britain’s Greatest Athlete” as the...

Sponsorship to be left alone in Gambling Review – reports

Reports in this weekend's Sunday Times suggests that the impending review into gambling legislation is likely to steer clear of the issue of sports sponsorships as the government looks to tighten up other measures in the industry. According to...

Four sports media publishers partner with Network Gaming for FIFA World Cup

Network Gaming, a sports betting games developer, secured partnerships with four prominent sportsbook media publishers for the ongoing 2022 FIFA World Cup. The group signed deals with XLMedia’s (XLM) 101 Great Goals, Planet Sport, WhoScored.com and At the Races (ATR),...

Red Bull Racing turns to New Era for ‘innovative’ line of headwear

Oracle Red Bull Racing has joined forces with American headwear company New Era from the start of the 2023 Formula One season.  The partnership will see the firm produce headwear for the F1 team and its drivers to wear throughout...

IMAFF takes World Championships to Europe as Serbia gains hosting rights

The International Mixed Martial Arts Federation (IMMAF) has announced that the 2022 IMMAF World Championships will be hosted by Serbia. Under a deal with the Serbian Mixed Martial Arts Federation, the Senior and Junior Championships will take place during the...

MLS’ Sebastian Giovinco becomes BET99 ambassador

Toronto FC star Sebastian Giovinco has penned an agreement to become a brand ambassador of online sports betting and casino platform, BET99. The partnership will be launched on Instagram with several celebratory fan giveaways, including signed football balls and merchandise,...