Breaking down the biggest World Cup in history
Record ticket prices, a controversy-shadowed final and FIFA's biggest financial windfall to date, Insider Sport breaks down the business behind the 2026 FIFA World...
Proposed Brazil sports law puts CBF on collision course with FIFA
A leading sports lawyer warns that Deputy Luiz Carlos Hauly's bill breaches the constitutional autonomy of sporting bodies and risks triggering FIFA intervention against...
What the BBC’s move on Channel 4 means for free-to-air sport
Matt Brittin's case for a British “sovereign platform” between the BBC and Channel 4 rests on reach. Live sport is where the biggest free-to-air...
Partnership Playbook: Bundesliga, Monzo, Polymarket and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
IBM and Wimbledon add AI ‘Key Moments’ tool for 2026
The All England Club's 35-year IBM partnership adds a Key Moments tool and upgraded Match Chat, as both sides chase deeper digital fan engagementIBM...
Sideline Moves: Splitter lands the Chicago Bulls job
Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves shaping the business of sportEvery Friday, we bring you the latest executive...
Breaking down the fan data connecting Liverpool and SAS’ partnership
Liverpool Chief Commercial Officer Ben Latty, presenting at Anfield yesterday (16 June), and SAS Chief Marketing Officer Jennifer Chase, speaking to Insider Sport, revealed...
Partnership Playbook: Bale, beIN, Man Utd and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Fox escapes FIFA sanction over World Cup ad-break overrun
Fox escaped FIFA sanction for overrunning ads in the World Cup opener, but stands to make up to $330m from the tournament's first in-game...
Why Man City Esports isn’t just a badging exercise
Michael Russell reveals how Man City's Rocket League rise and RLCS showing come from a decade of selective, sustainable esports investmentFootball clubs have developed...































