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Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

World Cup: how did the biggest tournament ever affect bettors and...

As the biggest revenue-generating World Cup in history has drawn to a close, we spoke to Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports,...

UEFA fights FIFA’s $20bn plan to sell World Cup stakes

FIFA wants $4.2bn from investors led by Josh Kushner’s Thrive Eternal. UEFA says the game is not FIFA’s to sell, and European nations discuss...

The London Lions’ global plan prioritises European competition, grassroots and governance

After a historic 2025/26 season, Lenz Balan, London Lions Club President, spoke exclusively to Insider Sport on the next growth phase of the basketball...

Maldini’s exit leaves Italian football in further disarray

Paolo Maldini has left his role with the Italian Football Federation after his third attempt to hire a new head coach for the national...

Wout van Aert launches own mobile network, and it belongs to...

The Visma–Lease a Bike rider's WVA Mobile sells two plans on Telenet's network, with premium subscribers promised behind-the-scenes content and ridesWout van Aert launched...

Turning World Cup audiences into lasting fan relationships

The recent 2026 FIFA World Cup is likely to have attracted the competition’s largest-ever global audience after Spain defeated Argentina 1-0 in the final...

Breaking down the biggest World Cup in history

Record ticket prices, a controversy-shadowed final and FIFA's biggest financial windfall to date, Insider Sport breaks down the business behind the 2026 FIFA World...

Sideline Moves: Klopp named Germany Head Coach

Welcome to Sideline Moves, Insider Sport's weekly roundup spotlighting the key moves that are shaping the business of sport.Every Friday, we bring you the...

PFL CEO backs ESPN Brazil despite previous criticism

After questioning ESPN’s support last year, Professional Fighters League (PFL) CEO John Martin says the promotion’s Brazil deal can create a “winning formula”.When John...

Q&A: RL Commercial on life after a record Magic Weekend

Rhodri Jones, Managing Director of RL Commercial, tells Insider Sport how Magic Weekend is helping grow Rugby League's fanbase.Rugby League is a way of...