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Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

What the BBC’s move on Channel 4 means for free-to-air sport

Matt Brittin's case for a British “sovereign platform” between the BBC and Channel 4 rests on reach. Live sport is where the biggest free-to-air...

Ebury: Why top football clubs now manage money like multinationals

Ebury's Peter Brooks, Global Co-Head of Sports, talks to Insider Sport about why the biggest football clubs now run their finances like multinationals –...

How bp built Audi’s 2026 F1 fuel from the ground up

The FIA's sustainable fuel mandate forced bp to start over on Audi's power unit. Luc Jolly and Gabriel Bortoleto on what that took –...

FIFA suspends Balogun ban under Article 27 after Trump call

FIFA suspended Balogun's automatic red-card ban under Article 27 after a Trump call, which cleared him to face BelgiumFIFA cleared United States striker Folarin...

Entain’s Gojic: Fixing detection starts with the customer

Entain CEE's Chief Sportsbook Officer Ivan Gojic on why market data alone no longer catches spot-fixing, the limits of AI, and cross-operator data sharingOperators...

Algeria vs Austria joins World Cup’s hall of shame

With Algeria's draw against Austria sparking conspiracy theories, Insider Sport has taken a look at the World Cup’s most notorious controversies.The 2026 FIFA World...

Q&A: Anthony Gaud on gamification risks in gambling 

Insider Sport spoke to Anthony Gaud about how gamification mechanics are blurring the line between entertainment and regulation in gamblingVideo games have been accused...

World Cup hydration breaks are the one essential FIFA rule this...

The hydration breaks at this year’s World Cup have been one of the most controversial introductions to the tournament in the US, but the...

Partnership Playbook: Bundesliga, Monzo, Polymarket and more

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

IBM and Wimbledon add AI ‘Key Moments’ tool for 2026

The All England Club's 35-year IBM partnership adds a Key Moments tool and upgraded Match Chat, as both sides chase deeper digital fan engagementIBM...