Apple to take exclusive US F1 rights from 2026 in five-year...
Neither F1 nor Apple have disclosed the financial terms of the deal but reports are around a $140 million annual fee figureFormula 1 has...
Garmin runs into legal trouble with Strava
The fitness industry could be on the brink of its biggest upheaval in years as tensions rise between Strava and Garmin.Fitness tracker and social...
Christian Horner departs Red Bull with multi-million severance deal
Red Bull finally parts way with Christian Horner, with the former CEO leaving with a reported £52 million severance packageChristian Horner has formally left...
Why Rubens Barrichello has swapped racing lines for iGaming boardrooms
Former Ferrari and Williams driver Rubens Barrichello has swapped the cockpit for the boardroom, taking on a non-executive director role with SOFTSWISS to support...
Partnership Playbook: Audi, Breitling, EA SPORTS and Google
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
McLaren bounces back to become one of F1’s most valuable teams
The McLaren Racing Team is set to hit a valuation of $4bn (£3bn) as two Middle Eastern investment firms are set to acquire a...
NASCAR’s charter lawsuit explained
The charter dispute between NASCAR and 23XI/Front Row has moved from stalled talks to an antitrust lawsuit, with leaked texts from senior executives and...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
From paddock to pop culture: How tech is fueling F1’s new...
It’s tempting to view Formula 1’s recent surge in popularity as organic, a happy accident, or the result of shifting global tastes. However, like...
This week: bet365, Karbon X, York Space systems, Xapo Bank, and...
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...