New betting sponsorship deals announced in UK and Irish racing

Two prominent UK and Irish bookmakers have bolstered their standing in horse racing scenes via freshly signed sponsorship deals. In Ireland, the country’s largest independent...

Racing technology C-level execs take the lead at World Tote Association

The World Tote Association (WoTA) has detailed the objectives of its newly chosen board, as the association seeks to continue contributing to a global...

Extreme E scraps 2024 races amid Extreme H transition

Extreme E has cancelled the remaining fixtures of its 2024 schedule as it focuses on its transition to the hydrogen-powered Extreme H.  This cancellation means...

F1 makes Lenovo a global partner in latest sponsorship shakeup

Formula One has made another major change to its global sponsor portfolio by elevating Lenovo to the level of global partner from 2025. The Chinese...

Santander new Formula One banking partner following Ferrari split

International bank Santander has become the new retail banking partner of Formula One in a multi-year partnership that will begin in 2025.  The collaboration will...

Ferrari confirms UniCredit deal after Santander exit

Ferrari has announced that UniCredit will replace Santander as its partner, following the end of its agreement with the Spanish bank. The multi-year partnership with...

British Champions Series launches game to attract youth

Mobile gaming company Invincible.GG has teamed up with the QIPCO British Champions Series to introduce an interactive mobile game aimed at engaging a younger...

ARC and 1/ST launch initiative to connect US and UK racing

Arena Racing Company (ARC) and 1/ST have teamed up to create new opportunities for feature races in the US and UK. As part of the...

SBC Summit Latinoamérica: Racing Star Tatiana Calderón to Headline a Keynote...

World-renowned racing driver Tatiana Calderón is set to headline a keynote panel at the SBC Summit Latinoamérica. Speaking to an audience of sports betting...

Formula One ordered to remove any Stake branding of F1 Team

Ahead of the upcoming Dutch Grand Prix this Sunday (25 August), the country’s Gaming Authority has ordered Formula One to remove any advertising of...