BIG3 introduces ‘future of sports ownership’ for basketball fans

The BIG3 has revealed that it is introducing a decentralised team ownership which gives fans the opportunity to purchase a stake of the 12...

FIBA and Two Circles develop long-term fan relations with Courtside 1891

FIBA, the International Basketball Federation, and Two Circles have announced a long-term partnership that looks to develop the direct-to-consumer market for basketball content globally. In...

Cleveland Cavaliers continues to carry Cliffs branding on team kit

Cleveland Cavaliers of the National Basketball Association (NBA) and Cleveland-Cliffs have expanded their existing multi-year marketing agreement which places the Cliffs logo on the...

Euroleague Basketball extends decade-long streaming deal with IMG Arena

Euroleague Basketball has announced an extension of its long-standing partnership with Sports content and technology hub, IMG Arena, which facilitates live streaming rights for...

NBC and PointsBet expand Chicago Bulls BetCast to cover further three...

NBC Sports Chicago and PointsBet have revealed that they are to present a three-game series of alternate sports-betting presentations, entitled BetCast, covering Chicago Bulls...

Genius to provide ESPN with NCAA top-tier women’s basketball content

Genius Sports, official partner of the National College Athletics Association (NCAA), will provide data from the top-tier women’s basketball division to ESPN. The agreement with...

Matthew Nielsten: Mountain Dew’s authentic integration with the NBA All-Star Game

Sponsorships with companies from a huge range of sectors are commonplace in the modern sports industry, but the brand exposure from these deals amounts...

Bulls-76ers match becomes first dual-market sports betting telecast for NBC

NBC Sports Chicago and NBC Sports Philadelphia have partnered with PointsBet to present BetCast - an alternate live game sports-betting experience - for the...

Cleveland Cavaliers plans to open VIP retail sportsbook with Caesars Entertainment

The Cleveland Cavaliers has named Caesars Sportsbook an official sports betting partner and Caesars Entertainment the official casino partner of the National Basketball Association...

BBL Director: 777 investment will serve as a catalyst for British...

The British Basketball League (BBL) received seven million pounds of funding from Miami-based firm 777 last month as the tournament aims to become increasingly...