NCAA implements ‘revolutionary’ IMPACT platform into basketball broadcasts

Betegy-owned global content and data generation system, IMPACT, has announced its latest partnership has expanded its proprietary content platform with DDSports Inc for NCAA...

LNB aligns with Sportradar for data and distribution rights deal

Sportradar has extended its agreement with the French top-tier Ligue Nationale de Basket (LNB), which will see the global provider of sports data intelligence...

NBA’s Boston Celtics form Socios.com partnership

National Basketball Association (NBA) team the Boston Celtics have partnered with blockchain provider Socios.com. As part of the collaboration, Socios.com will have a digital presence...

NBA turns up Tencent Music Entertainment collaboration

The National Basketball Association (NBA) has teamed with Chinese music streaming service Tencent Music Entertainment (TME). As part of the partnership, TME’s QQ Music platform,...

Portland Trail Blazers ink first NBA crypto jersey patch sponsorship

The Portland Trail Blazers have linked with StormX in a tie-up which will see the cryptocurrency cashback provider designated as the exclusive blockchain partner...

BBL teams with Innovation Esports to deliver gaming programme

The British Basketball League (BBL) has partnered with Innovation Esports to launch its inaugural BBL Gaming and Esports programme. Under the terms of the deal,...

WNBA’s Phoenix Mercury inks ‘largest team sponsorship’ with Bally’s

Bally’s Corporation has partnered with Women’s National Basketball Association (WNBA) franchise, Phoenix Mercury Basketball, marking the company’s first gaming access deal with a professional...

NBA sets record $1.46bn sponsorship revenue

The National Basketball Association (NBA) generated a record high $1.46 billion in corporate revenues, up 6% year-over-year, according to figures from sports partnership consultancy...

TickPick: Sports fans purchasing more NFTs during pandemic

With sports non-fungible tokens (NFTs) enjoying exponential growth in the sporting space, more than one in 10 sports fans have purchased the digital collectibles...

Capturing the ‘raw emotion of sport’ through betting sponsorships

Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...