NCAA votes to allow student athletes to benefit from image rights

The National Collegiate Athletic Association’s (NCAA) has confirmed that it is set to allow student athletes to profit from naming and image rights. The unanimous...

Yahoo Sports strikes ‘historic partnership’ with MGM Resorts

Yahoo Sports has been unveiled as an official digital media sports partner of MGM Resorts, as part of a new collaboration that will see...

How a tweet disrupted the NBA’s Chinese expansion

Back in 2017, the NBA had grown to become the most-followed league online in China. Thanks to an early move onto the giant Asian...

The NBA combines with Tabcorp in media partnership

The National Basketball Association (NBA) has combined with Tabcorp in a new multi-year media partnership that will bring NBA TV - the league’s 24-hour...

Australia’s National Basketball League elevates engagement with Twitch

The Hungry Jack’s National Basketball League (NBL) has become the first Australian sporting league to stream games live globally on Twitch. As part of the two-year...

NBA commissioner reveals ‘serious’ plans for Indian basketball league

Adam Silver, commissioner of the National Basketball Association (NBA), has revealed that there is “serious consideration” in regards to launching a professional league in...

The NBA nets new partnership with William Hill

The National Basketball Association has added sports betting operator William Hill to its list of partners. As part of the deal, the operator will be granted...

Genius Sports nets new partnership with Brazilian basketball

Digital sports content, technology and integrity specialists, Genius Sports has been appointed by Brazil’s National Basketball League (LNB) to launch a major new integrity and live...

SBS strikes free-to-air partnership with the NBA

Commencing with the 2019-20 NBA season, a deal has been agreed for SBS to broadcast two regular season NBA games a week in Australia. As part...

FIBA unites with Wanda Group for next three World Cup cycles

Basketball governing body FIBA has deepened its partnership with Wanda Group for the next three World Cup cycles. The exclusive partnership will allow Wanda to...