The NBA unites with GameOn Technology for AI chatbot feature

AI specialists GameOn Technology has united with the National Basketball Association (NBA) as the league seeks to utilise its AI chatbot feature to increase...

Unibet nets NBA data accreditation for US betting

Unibet's sportsbook operation has been syndicated as an NBA partner for US sports betting markets. It will allow Unibet’s US operations to access NBA data...

Fox Bet nets Philadelphia 76ers partnership

The Philadelphia 76ers has landed a new partnership with newly formed sports betting brand, Fox Bet.  The deal builds on the growth of Fox Bet,...

Sportradar partnership strengthens integrity of Chinese basketball

The Chinese Basketball Association (CBA) League has announced it has signed a multi-year agreement with Sportradar in an attempt to strengthen its integrity programme. Under...

Brooklyn Nets toasts new Budweiser activation

NBA’s The Brooklyn Nets has unveiled a new partnership with American brewing company, Anheuser-Busch.  As the presenting sponsor of the Nets City Edition Platform, the...

NBC extends run of betting themed broadcasts

NBC Sports has extended its alternative sports betting themed coverage of the Philadelphia 76ers, with a 10-game slate during the 2019-20 season. The latest span...

Capital One Arena elevates fan engagement with significant upgrades

Monumental Sports & Entertainment has united with Colosseo for the second phase of its technology upgrade program designed to enhance the fan experience at Washington DC’s Capital One...

Genius Sports unveils new linkup with Dutch Basketball League

Genius Sports has unveiled a new collaboration with the Dutch Basketball League to implement its first live streaming and data platform. As part of the collaboration, Genius Sports’...

Sporting Narratives – Vice Sports: The incredible rise of...

Each week, InsiderSport takes the opportunity to explore a time a gripping tale from the sporting world was portrayed through the unmistakable medium of...

NBA legend Allen Iverson becomes Ballbet brand ambassador

Asian sports betting operator, Ballbet has announced basketball legend and Hall of Famer Allen Iverson as its new brand ambassador.  Confirming the partnership, the firm...