Sportradar ties down NBL1 data and audio-visual rights

Sportradar has forged a long-term data and audio-visual partnership with Australia’s NBL1 basketball league. Under the terms of the arrangement, Sportradar has acquired the official...

NBA makes spirits sponsorship debut with global Hennessy expansion

The National Basketball Association (NBA) has extended its partnership with Hennessy, making the cognac brand the international ‘Official Spirits Partner’ of the league. As a...

FIBA targets Twitch content creators in multi-year collaboration

The International Basketball Federation (FIBA) has linked up with Twitch as part of a new multi-year collaboration, launching later in spring this year. The Amazon-owned...

Hyperice further enhances sports status with LA Lakers deal

Recovery technology developer Hyperice has further strengthened its presence in the US sports sponsorship sector via an agreement with the Los Angeles Lakers.. As a...

Women’s football bolstered by second tranche of Winter Survival Package

Women’s sport is set to receive a boost from the latest tranche of funding from the UK government’s Sport Winter Survival Package. A combined £2.25...

LA Lakers enlists Sportfive in search for new jersey patch sponsor

Sports marketing agency Sportfive has been chosen by the National Basketball Association's (NBA) Los Angeles Lakers to assist with its search for a new jersey...

Beşiktaş JK fogres cryptocurrency sponsorship paid in Bitcoin

Turkish basketball club Beşiktaş JK has signed a front-of-jersey sponsorship deal with cryptocurrency market Icrypex, paid entirely in Bitcoin. Under the terms of the agreement...

NBL and ABPA clash over on-court sponsor decals

The Australian Basketball Players’ Association (ABPA) has expressed player safety concerns to the National Basketball League (NBL) over on-court sponsor decals. The ABPA first raised...

Memphis Grizzlies signs deal with WynnBET as operator continues expansion

National Basketball Association (NBA) franchise the Memphis Grizzlies have signed a sponsorship agreement with online sportsbook WynnBET. Under the terms of the latest agreement with...

Genius Sports renews long-running NBL data distribution deal

Genius Sports Group has extended its data technology collaboration with the Australian Hungry Jack’s National Basketball League (NBL). Under the terms of the renewal, live...