Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Hong Kong suspends basketball betting launch over prediction market concerns
Hong Kong has paused plans to legalise basketball betting, citing concern that launching now could push more people toward illegal prediction market platformsHong Kong...
WNBA targets 52-game season as expansion plans take shape
Commissioner Cathy Engelbert outlined plans to expand the regular season, deepen player pathways and explore global games, as the league enters its 30th campaign...
From 13 to 18: The WNBA just got larger and richer
The WNBA is set to go from 13 to 18 teams by 2030 as three new expansion teams have been awarded coming off the...
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
WNBA expansion draft to redistribute talent across new franchises
Portland Fire and Toronto Tempo begin roster construction as the league formalises its latest expansion phase with a nationally broadcast draft and structured player...
WNBA’s 2026 season at risk as CBA talks reach breaking point
With a strike vote passed and revenue talks stalled, the WNBA faces its biggest commercial threat yet, just as the league's growth story was...
NBA issues record fines for tanking as competitive integrity concerns mount
Commissioner Adam Silver's $600,000 penalties against Utah Jazz and the Indiana Pacers highlight growing tension between draft incentives and the league's $77bn media rights...
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The recent NBA London game was glimpse into its European future
Following the recent Memphis Grizzlies and Orlando Magic games in Berlin and London, Tom Wild, Head of Strategy at Fuse, writes for Insider Sport...































