ESPN launches betting-oriented NBA broadcast

US sports media network ESPN will today launch its first betting-focused broadcast covering the National Basketball Association (NBA). The Daily Wager Special will see commentators...

NOC*NSF partners with Sportradar for competition monitoring

Sportradar Integrity Services has formed an alliance with the Netherlands Olympic Committee*Dutch Sports Federation (NOC*NSF) which will allow the sports integrity solutions provider to...

FIVB tops Olympic IF social media rankings

The International Volleyball Federation (FIVB) has been graded as the best performing Olympic International Federation (IF) on social media, according to digital agency Redtorch’s...

Eleven targets North American expansion with Team Whistle acquisition

Multinational sports broadcaster Eleven Sports has purchased Aser Ventures’ sister company, Team Whistle, eyeing expansion in the North American region. The agreement, which is expected...

European sports sponsorship dips 9% in 2020 as football comes out...

The European sponsorship market has dipped 23% as a result of the coronavirus crisis, according to the 2021 ESA Sponsorship Market Overview. The report, conducted...

Betway moves into US sports with multi-league NBA and NHL deals

Betway has penned sponsorship agreements with six teams across the National Basketball Association (NBA) and the National Hockey League (NHL). The online betting and gaming...

Sportradar seals CBA League broadcasting and data tie-up

Sportradar has inked a multi-year partnership with the Chinese Basketball Association (CBA), which comes into effect during the current 2020/21 season. Sportradar will utilise its...

LeBron James makes PepsiCo endorsement switch

National Basketball Association (NBA) icon LeBron James has made the switch from Coca-Cola to PepsiCo, to become the face of its new energy drink...

Miami Heat’s NBA home in talks over FTX naming rights

Miami-Dade County is in discussions with cryptocurrency trading exchange FTX for the naming rights to Miami Heat’s AmericanAirlines Arena, according to the Miami Herald. The...

Mondelēz to launch limited edition NBA confectionery range

The National Basketball Association (NBA) has forged a unique four-year partnership with Mondelēz International which includes a range of licensing and marketing activities. The conglomerate,...