Suns and PayPal sponsorship ends following Robert Sarver suspension

PayPal has stated that it will not renew its jersey patch partnership of the Phoenix Suns should majority owner Robert Sarver continue in his...

Ibotta to continue prominent presence on Pelicans kit

The New Orleans Pelicans and Ibotta have renewed their agreement, which made the mobile rewards platform the team’s official jersey patch partner.  The firm’s brand...

NBA pursues enhanced fan interactions via Sorare deal

Sorare has added another major sports tournament to its expanding partner portfolio, signing an agreement with the NBA, as well as with the National...

Edwards leads BBL’s marketing and communication at ‘amazing time for the...

The British Basketball League (BBL) has named Joe Edwards as the league’s new Head of Marketing and Communications.  Having previously held similar roles at Reading...

EngageRM: Learning from new markets to break down US sports barriers

Targeting expansion in the US, and in particular in the NBA, Australia-based sports technology provider EngageRM recently signed a partnership with the Milwaukee Bucks. To...

Memphis Grizzlies to leverage digital footprint with Caesars Sportsbook

The Memphis Grizzlies and Caesars Sportsbook have announced a multi-year marketing partnership that names the casino company an official sports betting partner of the...

NBA and Sportradar elevate partnership with new virtual offering

Sportradar has officially launched its basketball betting product, Virtual NBA, backed by its ‘historic database’ and multi-year partnership with the NBA. The computer-generated betting solution...

Eleven Italy expands basketball coverage with LBA Serie A addition

Eleven Italy has made another addition to its portfolio of sporting coverage, securing the international rights to the LBA Serie A tournament.  The Italian facing...

Euroleague Basketball furthers German fanbase in Deutsche Telekom deal

Euroleague Basketball has extended its Deutsche Telekom agreement which will continue to broadcast the Turkish Airlines EuroLeague and 7DAYS EuroCup to MagentaSport. MagentaSport, the dedicated...

Turkish basketball video content distributed with Sportradar

The Turkish Basketball Federation (TBF) has formed an agreement with Sportradar which covers the delivery of data and betting video content. The deal will see...