San Antonio Spurs nets best regular-season game audience since 1998

The San Antonio Spurs saw a total of 68,323 attendees at the team’s return to the Alamodome over the weekend - a record for...

Delta Air Lines navigates Utah Jazz stadium rebrand

Delta Air Lines has acquired the naming rights for the stadium of NBA side Utah Jazz. The multi-use sports and entertainment centre, home to the...

Philippine basketball explores Web3 with Virtualness NFT deal

The Philippine Basketball Association (PBA) has announced that Virtualness will be powering a digital experience for its fans in the form of NFTs. The mobile-first...

KK Crvena zvezda promotes Meridianbet in ‘largest sponsorship ever’

Serbian basketball team KK Crvena zvezda has inked a sponsorship deal with southeast Europe bookmaker, Meridianbet. The Euroleague side - Serbia’s basketball champions - will...

Aaron Radin, British Basketball League CEO: “Carving out our own space”

Aaron Radin, who became CEO of the British Basketball League (BBL) last month, spoke to Insider Sport about his plans for the sport’s future...

Aaron Radin to take the BBL ‘to new heights’ as CEO

The British Basketball League (BBL) has announced the appointment of Aaron Radin as the sport’s new CEO.  Following what was described as an ‘extensive recruitment...

NBA engages Canadian basketball fans via exclusive YouTube Shorts

The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans. The short video content will include insights of what the professional...

Brussels Basketball club sets ‘more ambitious objectives’ following Circus deal

Brussels Basketball club has appointed Circus - GAMING1’s flagship brand and entertainment branch of Ardent Group - as its new main sponsor. The partnership sees...

NBA 2K League disqualifies players and coach who violated betting rules

The NBA 2K League has disqualified six players and a coach from competing in any league games after they had been found to have...

Tammy Henault to lead all global marketing efforts for the NBA...

The NBA has named Tammy Henault as the league’s new Chief Marketing Officer, from 21 November 2022. Henault is the current Senior Vice President, Marketing,...