Rakuten ‘playing the long game’ with Golden State Warriors sponsorship

Amit Patel, chief executive of Rakuten’s Americas operation, has revealed that the Japanese e-commerce company is looking towards extending its current jersey patch sponsorship...

NBA unites with Dapper Labs to boost fan engagement

The National Basketball Association (NBA) and National Basketball Players Association (NBPA) has teamed up with Dapper Labs, blockchain company and creator of CryptoKitties, to...

NBL expands coverage with SBS partnership

The National Basketball League (NBL) has announced a new broadcast agreement with SBS. As part of the two year deal, almost double the number of games will...

The NBA strengthens digital partnership with Tencent

The National Basketball Association (NBA) is looking to deepen its engagement in China, extending its digital partnership with Tencent Holdings Limited.  The exclusive official digital partnership, was...

Golden State Warriors strengthens retail presence with Fanatics

An exclusive partnership has been signed between sports retailer Fanatics and Six-time National Basketball Association (NBA) champions, the Golden State Warriors. According to reports in...

TBT partners with Genius Sports for the tournament’s sixth edition

The Basketball Tournament (TBT) has signed a partnership with Genius Sports just in time for the tournament’s sixth edition, with the goal of launching...

Cleveland Cavaliers strikes new partnership with UnitedCoin

The Cleveland Cavaliers and Cavs Legion GC (NBA2KL) have expanded into the cryptocurrency and blockchain sector, partnering with provider UnitedCoin. Not only will the partnership...

The NBA debuts 5G streaming with Samsung

The National Basketball Association (NBA) partnered with Samsung, ESPN and AT&T for the trial of an alternative way to stream matches, through smartphone cameras and 5G...

Catapult unites with ShotTracker to deliver deeper basketball analytics

Catapult and ShotTracker has announced a new partnership to deliver real-time statistics and analytics to teams, fans and broadcast networks for professional and collegiate basketball...

EuroMillions Basketball League deepens fan engagement with PlaySight and Sportradar

The professional men’s basketball competition in Belgium, the EuroMillions Basketball League (EMBL) has united with sports technology platform PlaySight and Sportradar. As part of the agreement, all EMBL games and associated...