Tennis accounts for most suspicious betting activity in IBIA update

Tennis and football continue to account for the majority of suspicious betting activity alerts in sports, according to the International Betting Integrity Association (IBIA). Updating...

NBA develops ‘initiative experiences’ for fans with Google

The National Basketball Association (NBA) has announced a marketing and technology partnership with Google as Google Pixel becomes the official fan phone of the...

Dallas Mavericks and Betway link in ‘free to play’ partnership

Dallas Mavericks have announced a multi-year partnership naming Betway as the official and exclusive free-to-play partner of the NBA side.  The collaboration secures branding rights...

FIBA ‘brings fans closer to basketball’ in J9 deal

The International Basketball Federation (FIBA) has announced a deal with J9, becoming the organisation's 10th global partner. In collaboration until 2024, the betting platform will...

Mavericks boasts ‘good health equals victories’ in Therabody partnership

Dallas Mavericks has partnered with Therabody for a multiyear agreement to make the wellness innovator its official recovery partner. As the NBA team carries ‘good...

NBA replaces Ziggo with ESPN as Netherlands broadcasting partner

The National Basketball Association (NBA) has secured continued coverage in the Netherlands via a broadcasting partnership with ESPN, with the latter replacing fromer media...

NBA extends long term partnership with American Express

The National Basketball Association (NBA) has announced an extension of its current partnership with New York-based financial services provider American Express. The agreement will see...

Betclic promotes equality in Portuguese basketball sponsorship

Betclic has entered an agreement to provide The Portuguese Women's Basketball League the same sponsorship pay as the men's competition. Over the next three years,...

EuroLeague expands UK viewership in FreeSports deal

EuroLeague Basketball has announced a partnership that sees FreeSports as its official broadcasting channel for fans in the UK for 2021-22 Turkish Airlines EuroLeague...

Timberwolves name Aura official digital security partner

Minnesota Timberwolves has announced a new partnership which names Aura the official digital security provider of the NBA side. The collaboration, sourced and negotiated by...