AFL follows Bundesliga with creator-led watchalong experiment

The AFL’s live watchalong experiment with Dan Gorringe highlights a potential evolution in sports broadcasting.The Australian Football League (AFL) will experiment with a new...

TNT Sports secures exclusive UK rights for 2025/26 Ashes series

TNT Sports will be the exclusive UK broadcaster of the upcoming men’s Ashes series in Australia, as part of a wider deal with Cricket...

World Rugby hands Nine the keys to an Aussie golden era

World Rugby selected Nine Entertainment to be the exclusive home of rugby in Australia until 2029.The multi-year agreement, signed on 11 May, will see...

The Masters to broadcast exclusively on Foxtel’s Kayo Sports

The Masters will be exclusively shown in Australia this weekend by Foxtel’s streaming service Kayo Sports by a feed from Fox Sports. Often regarded as...

Ineos comes to resolution to end New Zealand Rugby sponsorship

After months of back-and-forth debate over missed payments, Ineos has come to a settlement with New Zealand Rugby (NZR) to end its sponsorship of...

V’landys: “That is definitely an option” as NRL eyes media shift

Streamers could gain more control over media rights, as recent comments from around both the NRL and Premier League suggest a move away from...

Australian basketball set for growth via Ice Cube’s BIG3 deal

Hip-hop legend and actor Ice Cube will launch the BIG3 basketball league in Australia following a deal with the National Basketball League (NBL) and...

Australia’s NRLW could expand to 18 teams in future says Commission...

The Australian Rugby League Commission (ARLC) has announced plans to expand the National Rugby League Women’s Premiership (NRLW) following a huge increase in viewership.Peter...

Glen Swinney, Racing1 & ARC: critical UK racing stays relevant for...

Horse racing is one of the world’s oldest sports and counts many people and organisations as stakeholders, spanning from race organisers, media outlets, bookmakers...

INEOS faces legal action over All Blacks sponsorship payment

New Zealand Rugby has announced it is taking legal action against INEOS, the minority owner of Manchester United.New Zealand Rugby has accused the global...